Snoop Dogg Relaunches Doggystyle Records With New Artist, Clay James

Rising Atlanta rap artist Clay James was recently signed to Snoop Dogg’s relaunched Doggystyle Records. The Doggfather’s longtime imprint is back to churning out new albums after some time in hiatus.

James elaborateed on how he managed to link up with the West Coast pioneer at the South By Southwest (SXSW) music festival.

“It’s actually a dope story about how I got brought under the “DoggyStyle Records” umbrella. At the SXSW I performed on the “Black Auerbach & Friends” stage,” says James. “When I came off stage I was greeted by Yung Zeke, JU, and Young Hunnid of the Dawg Crew Entertainment collective. They liked my performance and formed an organic relationship with me.”

According to the Georgia native, they managed to remain in touch after the world famous music festival and he was eventually brought to the attention of Doggystyle Records A&R, Pocket Norwood.

“Pocket asked me to send some music to him, and he played it for Snoop Dogg. Now here we are,” said James.

Although he was born in Atlanta, Clay was a resident in Savannah, Ga. for some time until he moved back to the A for his music career to flourish. In honor of his new deal, the buzzing artist recently released a slapper dubbed “Southern Playa S**t” — featuring Messiah Da Rapper, which is now available on iTunes.