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G-Star Raw And Pharrell Celebrate New Store With Joey Bada$$, Kirk Knight And More

Imagine Pharrell riding a bike down your favorite shopping block in NYC. What would you do?

Hundreds of fans asked themselves this as Pharrell and his hip-hop motley crew took a bike tour on Wednesday (June 1) and visited various G-Star Raw locations throughout the city. The occasion? G-Star has opened another store on 5th Ave.

READ: Super Bowl 50: Pharrell Brought All The Good Vibes To Pepsi Super Friday Night

To celebrate, the “Head of Imagination” aka “Skateboard P” booked DJs to spin at each New York City G-STar Raw retailer. Joey Bada$$ and Kirk Knight of Pro Era spun at the SoHo location while DJ Clark Kent hit the Williamsburg store. As for the SoHo location, the flagship grew crowded as fans tweeted about the “party.”

The men’s & women’s denim vendor grabbed the attention of many in 2014 when the luxury brand and the producer turned designer decided to create a line of denim made of recycled plastic materials, primarily from the ocean.  With Pharrell at the helm since becoming a co-owner earlier this year, G-Star is more focused on encouraging individuality and pushing the envelope. Celeb fans of the brand include Rihanna, Mike Epps, and even Sarah Jessica Parker.

READ: Pharrell Gains Back Power of Billionaire Boys Club and Ice Cream

soho we are coming! #newyorkraw

A photo posted by G-Star RAW (@gstarraw) on

@evashaw on the decks at 5th! #newyorkraw

A photo posted by G-Star RAW (@gstarraw) on

G-Star Raw Grand Opening on 5th Ave… PHARRELL'S HERE!!! #pharrell #gstarraw #gstar #iamother #nyc

A video posted by Anthony Aquino 🔺 (@summit.exe) on

Rolling to the @gstarraw store opening with @pharrell and @nigelsylvester on their #brooklynmachineworks #bmx #bikes… #newyorkraw #bikelife #pharrell #gstar

A video posted by @brooklynmachineworks on

soho we are coming! #newyorkraw

A photo posted by G-Star RAW (@gstarraw) on

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