Amanda Barona

Interview: 2 Chainz Speaks On His Goals For CEO Millionaires Clothing Line

2 Chainz explains the origin of his CEO Millionaires line.

2 Chainz spent Memorial Day Weekend in Miami shaking the walls of clubs on South Beach, and pushing the TRU message of his new clothing line CEO Millionaires. Before he took over Story on South Beach with Lil Wayne, Tity Boi joined forces with Phil “The Mayor” Cardona and Norma Castro to host the grand opening of Appt Only located west of the heart of Wynwood.

The “Gotta Lotta” lyricist pulled up on the scene with his entourage and his French Bulldog Trappy, and grazed past the surprisingly, controlled line filled with fans and excited patrons. Since one must RSVP and make an appointment to shop (get it?), the compact store succeeded in controlling the crowd mixed with loyal fans and excited customers. Patrons got to shop for trendy apparel from up-and-coming designers as well as high-end brands like Bathing Ape, DIEM, and of course, CEO, which stands for “Creating Every Opportunity.”

“This is designed to really encourage the millennials, the young entrepreneurs, the boss of tomorrow, this is the uniform for some people,” 2 Chainz said to the media. “For some reason, people think that if you wear a suit then that means that you’re smart and educated. So this is our suit. This is the suit that I rock to let people know I don’t need have a tie on. I can wear what I want to wear to a meeting because it’s what I got up here that will depict what’s really going on.”

READ: 2 Chainz Indulges In Half A Million Dollars Worth Of Smoking Items

Trappy, who was there for emotional support, looked up to the 6’5” Street Exec chief as he explained that the success of the unforgettable Dabbin’ Santa sweaters inspired him to launch CEO. In an effort to stray away from the “cliché rapper’s clothing line,” Chainz, who was born Tauheed Epps, aims to stay in his own lane without being heavily influenced by other rapping, fashion moguls like Kanye West.

“[I] try to stay doing me,” 2 Chainz told VIBE exclusively. “Stay in my own box. That’s important for me to keep me involved. I love what Kanye is doing. I have all of his shoes, and a few other pieces I’m missing, but I’ve got I’ve got some Pablo stuff. So everybody knows he’s the top-tier when it comes to that fashion swag. That ain’t no question. But to me it’s important for me not to be like a cliché rapper would normally be you know just to put out something that’ll spark some conversation and ideas.”

Numerous special guests made their way down to the shop including Street Exec DJ E Sudd, DJ Smokey, D4L’s Fabo, and Miami DJ Stevie J, who served as the opening act before the ColleGrove duo hit the stage at Story.

“I didn’t it expect it to be this successful to be real with you,” said Stevie. “But I feel really great about the outcome and I’m happy to be a part of it. Whatever Phil The Mayor doing, I’ll support it.”

From the Web

More on Vibe

Getty Images

J. Prince Gets YBN Almighty Jay’s Stolen Rap-A-Lot-Records Chain Back

YBN Almighty Jay can thank J. Prince for stepping in to get his stolen chain back. The Rap-A-Lot Records boss secured the return of the jewelry days after his teenage protégé was beaten and robbed in New York City.

French Montana, and rapper Hocus 45th, met with Prince in Los Angeles on Monday (March 18) night to return the chain, and accompanying pendant. French played middleman to get J. Prince and Hocus 45th in the same room, TMZ reports.

J Prince shared a photo from the meeting on Instagram. “Real recognizes real in every hood and has a way of connecting in spite of clowns and squares,” he captioned the post. “The homies from the Bronx, KT, @hocus45th and @frenchmontana kept it real with me and my son @jprincejr.”

The Houston native added that French and Hocus are officially welcomed into his #MobTies movement, and that he looks forward to “doing business in the future together.”

Peep the full post below.


View this post on Instagram


Real recognizes real in every hood and has a way of connecting in spite of clowns and squares. - - The homies from the Bronx, KT, @hocus45th and @frenchmontana kept it real with me and my son @jprincejr - - Tho it was never about the chain, it was about the name that was built off of blood sweat and tears. - - I welcome these brothers to our #MobTies movement and look forward to us doing business in the future together. - - There’s power in numbers and when strong brothers from the streets align themselves with one another, suckas tremble. So I can only imagine how some of you are feeling right now! - - I’ve invited these homies to #htown for @jprincejr birthday celebration March 28-31, 2019 and I look forward to coming to the Bronx soon. - - The big picture here is the same as I stated in my first post, to not allow moment thinkers to muddy the waters over the movement. - - To @ybnalmightyjay I’ll be returning your jewelry soon Lil homie. - - To be continued... #TheArtAndScienceOfRespect

A post shared by J Prince (@jprincerespect) on Mar 19, 2019 at 10:16am PDT

Continue Reading
Getty Images

8-Year-Old Nigerian Chess Champion's Big Win Helps His Family Out Of Homelessness

An 8-year-old Nigerian chess prodigy is helping his family out of homelessness. Tanitoluwa “ Tani” Adewumi, won the New York State Scholastic Chess Championship last week, beating out more than 70 of the state’s top young chess players, all while living in a homeless shelter.

Tani, who was recently profiled in the New York Times, and his family fled Nigeria in 2017, reportedly out of fear of being targeted by Boko Haram. The family applied for asylum, and have since been living in a New York shelter.

The third grader learned to play chess a year ago at his elementary school, P.S. 116. Tani’s coach, Russell Makofsky marveled at his ability to learn chess so quickly. "His intellect, his aptitude, his capacity to learn chess is off the charts,” Makofsky said. “From not playing to beating the best of the best in one year is unheard of, all while living in a homeless shelter.”

Tani has been getting a lot of attention for his big win. A GoFundMe page launched on March 15 with a goal of raising $50,000 to help Tani’s family “secure a home where he can continue his journey,” has raised more than $182,000. An attorney has also agreed to work on the family’s asylum case for free, CBS News reports.

The family now plans to move into an apartment, and posted an update on the GoFundMe page Tuesday (March 19) sharing their gratitude for the donations, Tani’s chess coach, and the media for publicizing the story. “Our big shout out to the whole WORLD for all your support financially, morally, spiritually and many more can't [be] mentioned. You are all awesome. God bless you all.”

According to the post, proceeds from the crowdfunding effort will be donated to a new foundation that the family will be starting in Tani's name.

See more on his story below.

Continue Reading
Getty Images

Janelle Monae, Lil Wayne To Perform At Lollapalooza 2019

Janelle Monae, Lil Wayne, Team Imapala, Slash, and J. Balvin are among the artists who will be taking the stage for Lollapalooza 2019, festival organizers revealed Tuesday (March 19).

Lolla's partial performance list was unveiled in a nearly 14:00-minute interactive video featuring dogs up for adoption at PAWS Chicago. The pups move around in a makeshift playpen filled with plastic balls that reveal the images of the acts billed to perform at this year’s festival. The list also includes, Lil Baby and his “Close Friends” collaborator, Gunna, along with Lil Skies, French artist Madeon, Spanish singer ROSALÍA, electronic act Yaeji, and Australian dance group Rufus Du Sol.

Lollapalooza returns to Chicago’s Grant Park Aug. 1-4. It’s unclear when the full list of performers will be announced. As for tickets, 4-day general admission passes are on sale for $360 a pop, while VIP tickets will run music fans $2,200. One-day general admission passes haven't gone on sale yet but will cost $130 each, and a single-day VIP ticket comes with a $650 price tag.

Click here for ticketing info. Watch video of the lineup unveil below.

Continue Reading

Top Stories