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eOne

How Tweet Rediscovered Life, Love & Clarity With ‘Charlene’

What happens when you hit rock bottom? For Charlene “Tweet” Keys, it’s a reminder that sunshine is just around the corner.

“They say its fine okay today,” singer/songwriter Tweet sings ever so sweetly on “The Hardest Thing.” “Tomorrow overwhelmed with the pain of yesterday, it’s the hardest thing to give up.” Letting go is hard, but holding on—to broken relations and winding rocky paths—makes the journey to the top just another fantasy. The track tells one small portion of her return to the R&B terra on Charlene, her first album in over six years.

Named after herself, Charlene “Tweet” Keys says the project, released back in February, took her back to her first love: music. The mom (and glamma!) reunited with her former dream team consisting of producers Craig Brockman, Timbaland and Missy Elliott to create a project narrating various timelines of love and a reassurance of self-worth. Instead of an album filled with break-up jams with candy coated hip-hop beats, the singer kept true to her gospel/soul roots to tell the story of Charlene.

It’s something she’s learned since the days of her earliest hit single, 2002’s “Oops (Oh My.)" Written by Tweet and Missy and produced by Timberland, “Oops” brought her debut album Southern Hummingbird to No. 3 on the Billboard 200 and gave everyone a clever way to sing about masturbation.

While the song brought her pop star attention, the demand for a similar sound led to ill-fated projects, label changes and a wave of stress that would disgruntle any creative soul. “This business is hard, you're going to come into a lot of no's and people aren't going to like you,” she said. “It's a whole lot of things that go on that will mess with your confidence. I knew I had to be strong enough to come back and endure, I had to have God and walk in his will to be able to do it.”

Since the release of Charlene, the singer has embarked on “The Charlene Tour” and currently prepping for her performance at the Essence Music Festival this week. Speaking with VIBE via phone interview, Tweet shares advice for ambitious singers, what makes up the perfect love song and why God is the homie.

Check out the interview below.

It’s been a while since you’ve made a project. How did Charlene come to be?

Tweet: It's kind of been in the works for a while. After deciding to come back into the business, I signed a deal in 2007 and then signed another deal in 2011 so ever since I've been working on the music. It’s what I really wanted to put out into the atmosphere. The reason why I decided to first name it Charlene is so I can go back to basics, learn why I first fell in love with music before the artistry came before the name “Tweet” came. So my process was going back and listening to the artist I grew up on. Gospel music, Al Green, Aretha Franklin, Marvin Gaye, really all the artists that inspired me. I really just wanted to put out some good soul music, which I think is missing in the industry right now. There really wasn't any blueprint; I just wanted the music to be great. I wanted to focus on a whole project and a full body of work, not just a bunch on singles. A lot of artists today want to put out a hot single and that's it. "Let me put out 12 to 13 or 14 real great records, you know, songs to make a complete album.

How would you describe your spiritual journey on this album?

I grew up in the church. So I knew as a child, my source was always the church. It's learned behavior and me experiencing for myself the magnitude of what God is. When things weren't going so well, I knew that's where I had to turn. It's what I've grown up knowing. God is definitely the one to bring me out of some messed up situations and sometimes when I didn't even want to be here. I knew that in order for me to be back to music, I had to get my spiritual life and my walk with Christ and all of that had to be right. This business is hard, you're going to come into a lot of no's and people aren't going to like you. It's a whole lot of things that go on that will mess with your confidence so I knew I had to be strong enough to come back and endure, I had to have God and walk in his will to be able to do it.

God is the homie and you can't forget that. 

It's the only way.

For the music, you have this big inspiration. How did your faith help you with the songs? 

All of the songs are from experiences and if they aren't, they're from me desiring. For instance, I hadn't had a boyfriend (I do now) while I was writing these songs. I hadn't dated in 10 years or anything since 2005. That was when I had my last boyfriend. I always wanted to be in love. Every woman wants to be a princess or someone special to someone so a lot of the songs are drawn from my desires to love or desire to be in love or the imaginary perfect man I want. A lot of the songs are also from my diary. I write a lot. A lot of the times I'm not able to vocally express myself and I learned that from being a little child to write my emotions down.

That's what makes this project so relatable. What do you think makes up that perfect love song, if that even exists? 

You know what, I don't know because it varies on what people feel like is the perfect love song to them. For me, the perfect love song right now would consist of...let's see. The person I'm with now makes me feel like I'm special even when I don't feel like it and he calls me beautiful every day. So a love song would have to be that. That's what I'm feeling right now. I feel safe in his arms. I feel those types of things. So my perfect love song would be that.

What would you say to soul artists today who feel insecure about their sound? 

Don't ever be insecure. I fell into that and I comprised you know, the second album a little bit and I wasn't happy. Your happiness comes from where your heart is and if you heart is into whatever music you want to make, that you feel good about, just leave it there. Everybody wants something real now, something they can relate to. Everybody doesn't want to hear how many girls you're smashing, how much drugs your taking, making or selling. It's boring. We heard that music so many times. I want to know how I can get over this heartbreak, really things that you can relate to. I can't relate to any drug song because I haven't been through that. A lot of people don't want to go through that; they're hurting in other ways. I would tell every artist to do what he or she wants and keep it real. Don't compromise and stay true to how you are. If it's meant to be, it will be. Even if you have to sing at the local bar for a while, then do it. Do it for the love of it, that's what I say.

You’ve been a part of several large labels. What brought you to indie label eOne?

Today, record labels will sign you to one single deal. The industry has changed period. That's why we have a lot of independent labels popping up and the larger labels are dwindling away because major labels really want what's hot right now. This way they can sell millions of singles and they can be good, but the smaller labels focus on the quality of the music.

You started out with legends like Missy, Timbaland and DeVante Swing. With you starting off in the girl group Sugah, how was it like working with DeVante in ‘Da Basement’ days?

My fondest memories of that era were that we were making music like that 24 hours a day. It was no break time, besides to eat, but it was strictly singing. We were in the studio and DeVante rented out a studio in Rochester, New York and we were there all day. It didn't feel like a job, but he instilled in us to work on our craft every day and that's what we did, every day all day. I did go to an arts school, like a Fame, and to be like that in that environment and it helped me to perfect my craft.

Anything you’d like to add?

I just wanna thank people for all of their love and support and I'm just excited to be back.

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Uzo Aduba, Debra Lee And More Honor Nelson Mandela's Life And Legacy

I was 5-years-old when Nelson Mandela was released from Robben Island. It would be another 20 years or so before I learned what got him there. Mandela was a distant figure throughout my youth, but I knew he was deserving of respect. His salt-and-pepper hair, his slow yet deliberate walk and his booming voice made sweet by his African lilt informed me, even as a child, he wasn't just some guy.

Growing up in Queens in the 90s, however, made South Africa seem about as distant as Saturn. All the country's woes and its wins wasn't a concern for a shy kid, turned boy-obsessed teenager. "Whatever's going on in South Africa is South Africa's business," I foolishly said to my teenage self.

But as I got older, and injustices became too blatant to ignore, pieces of Mandela's teaching orbited their way from my peripheral to my direct line of sight.

Then, in 2013, when news outlets reported on Mandela's touch-and-go health I learned of his lofty sacrifices, his world-changing accomplishments, and grace made more resolute with his warm smile. During his last year of life, I understood Mandela was actually more than any of us could imagine.

To honor the 25th anniversary of the first Democratic election in South Africa, Mandela's legacy organizations hosted a luncheon at Washington, D.C's Marriott International Hotel. The affair, which celebrated Mandela's becoming the first black president in South Africa, was attended by dignitaries, entertainers, guests and all those inspired by South Africa's resilient leader.

BET Chairman and CEO Debra Lee opened the two-hour event and assured everyone it's her mission as a Mariott board member to execute all of Mandela's ideals.

“I lead the company’s committee to ensure excellence in diversity and inclusion Globally. #LoveTravels – the cornerstone of our purpose-driven marketing program – represents our celebration and support of inclusion, equality, peace and human rights and we cannot think of anyone who embodies these values more than Nelson Mandela.”

Orange Is The New Black's Uzo Aduba took to the stage following Lee's welcoming statements. The Emmy-award winning actress and gifted orator delivered a passionate rendition of Mandela's May 10, 1994 inauguration speech.

"Our daily deeds as ordinary South Africans must produce an actual South African reality that will reinforce humanity's belief in justice, strengthen its confidence in the nobility of the human soul and sustain all our hopes for a glorious life for all."

Aduba, 38, continued, "We, the people of South Africa, feel fulfilled that humanity has taken us back into its bosom, that we, who were outlaws not so long ago, have today been given the rare privilege to be host to the nations of the world on our own soil."

After guests dined, Graça Machel, stateswoman, activist and Mandela's widow spoke. Donning a small blonde Afro, a pink silk scarf and a navy blue knee-length dress, Machel expressed her appreciation to all those who continue to champion her late husband's work and even quipped about her love for leaders.

Aduba returned to the stage this time as a moderator leading an intimate conversation with representatives from the Nelson Mandela Foundation, Nelson Mandela's Children Fund, and the Nelson Mandela Children's Hospital. Before the afternoon was over, guests were treated to live entertainment from Grammy-award nominated singer-songwriters, Chloe X Halle.

Two hours wasn't enough time to appreciate Mandela's legacy or even come to a full understanding of his life, but guests left thankful, full and gracious to have spent the afternoon honoring a man who showed the world, "It only seems impossible until it's done."

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Take Five: DJ Khaled Talks ‘Father of Asahd’ And #Summergram Partnership

DJ Khaled started the summer off right with the release of his 11th studio album, Father of Asahd. It’s the second consecutive album where his two-year-old son serves as executive producer after 2017’s Grateful. Although Khaled’s rollout remained quite a mystery, the mega-producer is now in the midst of a heavy promotional schedule, jam-packed with guest-heavy Saturday Night Live performances and summer collaborations with the likes of Lil Wayne, Meek Mill, SZA, and more. Possibly his most appropriate partnership is with Pepsi and Instagram’s #SummerGram.

#Summergram has introduced customizable, reality filters and digital stickers to enhance the digital experience for consumers. Quirky summer-themed catchphrases like "Tropic Like It's Hot," "Turnt Not Burnt," "Catching Rays," and "Call Me On My Shell Phone" will appear with graphic icons and QR codes on Pepsi bottles that will help get fans in the mood for summer fun– pool parties, cookouts, and beach days. In celebration of the new launch, DJ Khaled joined social media maven, Chrissy Teigen, for a week of #Summergram events throughout major cities, including New York, Chicago, Los Angeles, and Miami.

“We are so excited to work with Instagram and bring some of their newest technology directly to our most loyal consumers. We know our fans love sharing their favorite moments on social media, and the summertime lends itself to so many post-worthy moments and occasions,” Todd Kaplan, VP of Marketing, Pepsi said. “The breadth of our Pepsi #Summergram statements and custom AR filters will ensure that there is something for everyone – no matter what you’re doing this summer – to help people unapologetically enjoy their best summer moments.”

No one knows how to make a summer anthem or amass a faithful social media following quite like Khaled. DJ Khaled briefly spoke to VIBE about his latest partnership and walked us through his vision for Father of Asahd.

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VIBE: What are your thoughts about your new partnership with Pepsi's Summergram? DJ Khaled: This seems like the perfect fit. I am excited to work with Pepsi – they are always spreading positive vibes and the Pepsi #Summergram collection is a lot of fun to play around with. You know I’m always posting to Instagram and these new AR filters help bring my content to the next level. Look out for more Pepsi #Summergram filters from me all summer long.

It seems like you’ve been intentional with this album rollout even more so than your past projects. What can you tell me about your strategy for this rollout? I decided we can’t do anything dinosaur anymore. For this album, everything had to be big. From the music to the rollout, everything had to be big! And watching it all come together is just beautiful. And I love to see the excitement from my fans! At the end of the day, it’s all for my fans.

What was the toughest song to create? To work with so many different artists and so many moving parts, I imagine it can be challenging. Every challenge is a blessing. The toughest ones to make are usually the biggest ones. I’m blessed to work with great artists and be able to create beautiful music together.

Can you speak to your intentions on beginning the album with “Holy Mountain” and ending it with “Holy Ground”? Me and Buju have a special relationship and have been friends for years. The whole album is very spiritual so it seemed right to start and end the project with those records. The message of the album is to not only receive our blessings but to protect them, as well. Everything for my son, Mama Asahd (Nicole Tuck) and fan love.

How did you go about securing the ‪Buju Banton features? He’s been relatively absent for years, so what were those early conversations like to get him on the album? Buju is family to me - and when he came back, I went to Jamaica to welcome my brother back home. He met my son and we were just vibing. Then Buju asked me to “play a chune” and I played him the “Holy Mountain” beat and Buju finished it in one take. We caught that take on film which is now in the “Holy Mountain” video. Then Buju said play me another one. I had this idea for “Holy Ground”—I played it for him and he loved it. The rest is history.

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How CJ Wallace Turned His Connection To Notorious B.I.G. Into A Cannabis Brand

Christopher Jordan “CJ” Wallace was exposed to the music industry at an early age. As the son of Notorious B.I.G. and Faith Evans, the 22-year-old recalls growing up with countless musicians stopping by his family’s home studio. “We had a studio in our house when we lived in Atlanta. This is around the time [of] Bad Boy South,” he tells VIBE during a visit to our Times Square office. “Any given Tuesday, Usher might come over. It would be crazy.”

While his childhood home served as a revolving door to legends, his family members purposefully delivered a reality check in the form of life-altering questions about his future. CJ’s mom, stepfather, Todd Russaw, and paternal grandmother, Voletta Wallace, constantly reinforced this idea of purpose and responsibility. Though he was only five months old when his father was fatally shot in 1997 in Los Angeles, he was expected to uphold Big’s legacy.

“[They] would talk to me very truthfully, like, ‘hey, it’s not fair, but this is how it is,'” he explains. “'You have a responsibility that a lot of people don’t have and that a lot of kids your age don’t have. You could f**k it up, or you could do something right.’”

This jolt of truth unfolded into a mission to discover what he was meant to do. His options were relatively limitless. The obvious path would be to get into music or maybe fashion. While CJ still had many of his dad’s artifacts – including freestyle videos and at-home footage – he wanted to learn what connected him not only to Notorious B.I.G., the persona, but to also Christopher George Latore Wallace, the man. “For me, it was figuring out how I can develop a brand that can honor the legacy of my father, be something I’m proud of and can pass down to my kids and grandkids. And yeah, something my grandma will definitely support at the end of the day.”

And that’s when it hit him. CJ remembered the relaxed and joyful vibe that overcame his family’s old Atlanta studio. “It’s all about the energy and that’s kind of where for me – sitting next to the speaker, smelling the cannabis, smelling the incense – that was what started it for me,” he says.

Wallace went on to found Think BIG, alongside Willie Mack and Russaw. Think BIG, he explains, is a brand and social movement encouraging society to embrace the cannabis industry and realize its potential to heal and stimulate creativity. In its first plan of action, the brand launched its first product: The Frank White Blend, named after one of B.I.G’s many aliases.

Right now, there is a common focus on the recreational use of cannabis; consumers are flooded with images of kids, middle-aged adults, and celebrities sparking up to escape their realities or “have fun.” Prior to the arrival of Psalm West, Kim Kardashian threw a CBD and meditation-themed baby shower for her fourth child in April 2019. In addition to lifting you off the ground, however, Wallace, Mack and Think BIG want to introduce society to the healing and creative benefits of cannabis. Mack learned about cannabis’ healing powers in a major way during his youth.

“As a kid, watching [how] the AIDS crisis ravaged the world and seeing the LGBT community fighting for cannabis to help them with nausea during AZT [antiretroviral medication used to prevent and treat HIV/AIDS] was my first indication of [thinking] cannabis was a drug, but people are actually using it to try to stay alive,” Mack said, noting that he had several family members who were dealing with HIV/AIDS.

Similarly, Wallace uncovered the alternative nature of the plant when his family experimented with it as a form of medication for his younger brother, who was diagnosed with autism. After testing various strains, Wallace confirms they found the right balance, but since cannabis isn’t an approved medication, his brother is unable to use it publicly. “This is helping my youngest brother every day,” he insists. “It’s unfair because we can’t give it to him and let him take it to school and have the school nurse actually prescribe it to him so he’s constantly getting that regular medication. You can’t take it to school, but the kids in his school are being given opioids, which has crazy after effects.”

Creatively speaking, Wallace and Mack consider cannabis to be the “ultimate ghostwriter.” It’s no secret B.I.G. was an advocate. From numerous consultations with his family members, he learned his dad often smoked while recording. (Mack also notes famous smokers like Johnny Cash, Louis Armstrong, and Bob Marley.) Just about every corner of the music industry has dabbled in recreational smoking, but no genre has been hit as hard as hip-hop. While fans love to watch Snoop Dogg smoke on Instagram Live or share a spliff with Kid Cudi during a concert set, the hip-hop community as a whole is met with backlash and often times targeted by police due to cannabis.

“I feel like anything associated with black men is just immediately going to be deemed bad or evil,” Wallace says, referencing the negative connotation rappers receive. It’s Wallace’s mission, however, to adjust that perspective. “I feel like it’s really up to us to change that narrative. That’s why I try so hard to stop saying words like ‘weed.’ Cannabis, it’s actually a plant," he continues. Both Wallace and Mack noted the terms "weed" and "marijuana" hold negative connotations and are commonly used in connection with minorities. "We were lied to for so long. If we were given proper knowledge from the start, I feel like the entire hip-hop community and the entire way we talked about it would’ve changed.”

Beyond educating consumers with their message and products, Think BIG also seeks to improve the criminal justice system as well as launch charitable projects. According to “The War on Marijuana in Black and White,” on average, a black person is 3.73 times more likely to be arrested for marijuana possession than a white person. Such racial disparities reportedly exist in all regions, states, and counties around the United States and largely contribute to today's mass incarceration crisis.

In recent years, the U.S. government has made significant strides to correct this injustice. California, Nevada, and Maine are among the first states to legalize cannabis; states such as New York have already begun the process of exonerating offenders convicted of nonviolent charges and marijuana possession. Despite the steps forward, Wallace and Mack say there is a long road ahead.

Not only is it difficult to eradicate a vicious cycle that has left many black and brown people behind bars, but it is also hard to forge spaces for them to succeed in a rapidly changing industry. “Being able to understand how to navigate the industry that’s constantly changing and to do it without a bank account or full funnel of money, makes it that much harder,” Mack says. “Then on top of that, you got people sitting in jail who should be out of jail for nonviolent possession of cannabis. So, we’re faced with having to work four times as hard to make half as much because of the color of our skin. It’s a constant fight and we look at it as how can we set an example, share our knowledge, [and] show more information?”

It takes a group effort, Mac says. While Think BIG is setting a place at the table for black businesses in the cannabis industry as well as shifting the conversation around the plant, Mack suggests other ways to get involved that ultimately uplift the black community. “It’s much easier to enter into the market based on something you already know,” Mack insists, pointing out the opportunities for design firms, packaging, and communication firms to join the movement.

Wallace and Mack know the journey ahead is going to be a roller-coaster ride fit with many twists and turns, but they’re ready. “You got to dream big, as your dad said, and think big,” Mack says. “Everyone else in this industry is thinking about global billion-dollar companies, why shouldn’t we?” As for Wallace, he understands how difficult the process is and will be, “but, it wasn’t more emotional than the first 21 years of my life.”

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