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Kanye West And Adidas Announce Extended Partnership

Yeezy season continues... 

Kanye West once again graces headlines with the announcement that he has partnered with sports wear company adidas on what is apparently the “the most significant partnership ever created between a non-athlete and an athletic brand.” Dubbed "adidas + KANYE WEST" this new entity has very high hopes for the future.

Mr. West has been working hard with adidas these past two years to revolutionize fashion and tear down the boundaries set in place by society that make it hard for musicians to transition into clothing design. Kanye's Adidas YEEZY Boosts are a representation of his success. Routinely selling out in minutes (sometimes even under a minute), the YEEZY Boost is one of the most coveted shoes in the world, sometimes going for thousands of dollars on reselling platforms.

What this official extended partnership really means is that adidas will work with Kanye on all future YEEZY products, with special retail stores serving as “distinct hubs for adidas and West developed YEEZY product.” Products may include the creation of more sneakers, apparel, and gear. Kanye seems to be beyond excited, stating in a press release that “these past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”

Adidas CMO Eric Liedtke commented on this new direction:

"Kanye is a true creator who has the ability to see things others don't. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together. With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new."

With adidas' sales increasing exponentially in 2015, the company looks to double down on their Kanye West investment. Seems like a good idea to me.

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ASAP Rocky wears an orange and red Calvin Klein and Balenciaga outfit including a side-pack outside the Calvin Klein show on February 10, 2017 in New York City. (Photo by Melodie Jeng/Getty Images)

A$AP Rocky And Calvin Klein Reunite For Spring 2019 Campaign

A$AP Rocky and Calvin Klein are coming together once again for another release of the company's viral #MyCalvins campaign. Along with the Harlem MC, the campaign features model Kendall Jenner, actor Noah Centineo, and singer Shawn Mendes, as well as other famous faces. This is not the first time the fashion-forward rapper and the American company have collaborated with one another.

In 2018 Lord Flacko, released a collaborative collection with the brand, that featured a jacket, Calvin Klein x Amazon Fashion "ASAP Rocky Trucker Jacket" inspired by his latest album, "Testing."

In the newest #MyCalvins ad released today, Rocky showcases the brands signature, blue jeans while lying on top of a roof singing along to True Faith by rock band New Order, the song that's playing in the background.

The rapper teased the campaign shot by British photographer Glen Luchford on his Twitter account yesterday by sharing a video snippet of him in the Calvin Klein outfit, styled by Melanie Ward, explaining why he feels "extraordinary."

"I feel extraordinary because I'm free to be myself," the Harlem native said. "And I think that's what makes me feel free."

 

MY CALVINS 2019 🔥 @CalvinKlein pic.twitter.com/GQSwXD889a

— LORD FLACKO JODYE II (@asvpxrocky) February 18, 2019

 

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@CALVINKLEIN @_GLEN_LUCHFORD 🔥#MYCALVINS

A post shared by PRETTY FLACKO (@asaprocky) on Feb 19, 2019 at 6:17am PST

Check out the full campaign to see all of your favorite stars.

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Prince Williams

T.I. Adds Burberry To Boycott Amid Noose Sweater Backlash

T.I. is waging a war against fashion brands. The rapper recently announced that he would be boycotting Burberry after the high-end fashion brand unveiled a sweater donning a noose around the neck.

T.I. shared his thoughts about Burberry on Instagram on Tuesday (Feb. 19). He also pointed out the similarities between the controversies surrounding Burberry, Gucci and other brands. "These aren't coincidences," T.I. wrote with a screenshot of an article discussing the Burberry's latest scandal.

As previously reported, Burberry landed in the hot seat after debuting a hoodie that featured a neck around its collar. Many shoppers pointed out how insensitive it was to the black community and those suffering from mental illness.

Burberry’s Chief Executive Officer Marco Gobbetti issued an apology to CNN shortly after the scandal, noting that he was "deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection." Nevertheless, the incident comes only weeks after Gucci received backlash for selling turtleneck sweaters that resembled blackface imagery.

T.I. is among many hip-hop artists and Hollywood stars who have denounced both Gucci and Burberry. Check out his latest post below.

 

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These aren’t coincidences. #🖕🏽Gucci #🖕🏽Prada #🖕🏽Moncler And now.... #🖕🏽BURBERRY

A post shared by TIP (@troubleman31) on Feb 19, 2019 at 12:39pm PST

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Christian Vierig

Burberry Apologizes For Hoodie With A Noose Around The Neck

Fashion brand Burberry has apologized after one of their designs, a hoodie featuring a noose around its neck, made its debut during London fashion week.

A statement released by the retailer revealed the item has been removed after one of the brand's own models took to Instagram to blast the fashion house for its cultural insensitivity.

"We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection," Marco Gobbetti, Burberry chief executive officer, said in a statement provided to CNN. "Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake."

Liz Kennedy was featured in the show and alleges her qualms about the noose went ignored. Kennedy also says some members of the staff joked about it prior to the show while hanging the noose from the ceiling.

"I had a brief conversation with someone but all that it entailed was 'it's fashion. Nobody cares about what's going on in your personal life so just keep it to yourself,' " she said.

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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

A post shared by 🦎 (@liz.kennedy_) on Feb 17, 2019 at 9:51am PST

News of Burberry's noose-hoodie comes on the heels of Gucci's blackface controversy. The Italian luxury brand merited the ire of the Internet after their $890 balaclava turtleneck, which featured a cutout of red lips, caused many to blast the fashion house for the racist attire.

Celebrities including Spike Lee, T.I. and more vowed to boycott Gucci.

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