This New Period Ad Features Women Unfazed By A Little Blood

The era of flirty, unrealistic, not another sing-along of period commercials seems to be coming to an end as one company shows real blood in their advertisements. The new ad from a British company Bodyform shows actual blood in their advertisements as a declaration of truth behind women and their menstrual cycle.

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One product commercial titled “Blood,” which shows a series of events where women bleed real blood while doing various activities, has become an internet sensation with over 300,000 views.

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The Bodyform advertisement is not only sending a message of reality and courage, but it is also bringing awareness of how menstrual cycles can affect health and fitness. Meanwhile, the warrior women in the video below are totally unfazed by a little blood being spilled.