dj khaled dj khaled

Rocawear Names DJ Khaled As Brand Ambassador

The Snapchat kingpin is stepping into the fashion arena.

Snapchat kingpin, DJ Khaled, is stepping into the fashion arena. For his next boss move, the We The Best captain was named Rocawear's brand ambassador.

This fall season, Khaled's visage will be plastered all over the clothing company's marketing campaign, sharing yet another major key on how to solidify one's brand.

“Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music, and that’s why this opportunity to be the face of the brand is important to me, and it feels great,” said DJ Khaled in a statement. “When you’re rocking Rocawear, you’re rocking greatness. It’s quality, it’s fly and it’s part of my history that I’m excited to bring to my fans."

Aleesha Smalls, Vice President of Digital, Iconix Brand Group, shared why the company -- which has been in production since the late 90s -- decided to select the Roc Nation signee as their latest representative.

“Rocawear has always been on the pulse of culture and what’s moving the generation, and DJ Khaled authentically represents what the brand stands for as we continue to grow, and live and breathe new ways to be constantly connected to the consumer,” she said. “The days of hard selling are over, and when you look at DJ Khaled, he is constantly engaged in a one-on-one conversation with his fans, and that natural connection is what it’s all about for Rocawear."

Khaled recently wrapped up his trek on Beyonce's Formation World Tour, and is reportedly finalizing his anticipatory track with Jay Z and Future.

From the Web

More on Vibe

VINTA

Cam Newton Launches Limited Edition Travel Bag With VINTA Supply Co.

Former NFL MVP Cam Newton has a reputation as one of the most fashion-forward athletes in the world. And now, he's placing his stamp on a new travel accessory.

In early 2019, Newton joined forces with the startup premium accessories company Vinta as a creative partner, and the two have launched Newton's first premium backpack, the TYPE-II C1N, available for pre-order at vinta.co. The bag, according to a press release, is "specifically created for style-conscious travelers and busy city living."

“I’m excited to be working with Vinta and putting my first bag out into the world. It’s called the TYPE-II C1N, and it’s designed for a person like me, with a constant schedule, who doesn’t stop and wants a fashionable, high-quality bag that’s functional for everyday life,” Newton said in a statement. “It’s customizable, stylish, and every feature has been so well thought out and designed. That’s what Vinta embodies: travel made easy. I know they’ve done it for me, and I know they’re going to do it for everyone who buys one.”

The TYPE-II C1N comes in two colors – sand and berry – and is made of a weatherproof coated twill exterior, with features such as a modular leather field pack and dopp kit, space for a 15” laptop, an elevated satin interior, internal mesh pockets, and flat lay panels.

This isn't Newton's first foray into fashion and accessories. Along with turning heads with his outrageous outfits at game days and press conferences, earlier in his career, he launched a menswear line with the Southern department store Belk.

Continue Reading
Vittorio Zunino Celotto

Jennifer Lopez Hits Versace Runway In Updated Version Of Grammys Dress

Jennifer Lopez slipped back into a familiar looks for a surprise appearance at the Versace Spring-Summer 2020 fashion show in Milan Friday (Sept. 20). The Hustlers star blazed the stage in a remake of the legendary Versace dress that she wore to the Grammys nearly two decades ago.

The updated rendition sticks to the leafy green chiffon jungle-pattern, although it differs slightly from the original. Lopez left little to the imagination in the sleeveless ensemble complete with a deeply plunging neckline and an open back cut down to her derrière. The long flowy dress is cut at the hip area allowing Lopez to show off her toned legs as she strutted down the runway.

Lopez was already rumored to make an appearance at the show as she was spotted around Milan this week, The Cut reports. The invitation provided another clue to her attendance with a flip book and the Google search topic: “Versace women’s ss 2020.” The Google search is significant since Lopez’s Grammy dress essentially created Google Images (so many people were searching the site for her dress that developers were inspired to introduce a specific section of the search engine decided to photos).

Lopez first donned the sheer floral barely there Versace dress at the 42nd annual Grammy awards which she attended with Diddy, who was her boyfriend at the time.

See photos of both dresses below.

 

View this post on Instagram

 

For the Spring-Summer 2020 Collection, Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. Passionate for constant innovation, Chief Creative Officer, @donatella_versace uses the latest technology – the Google Assistant – to call for @jlo wearing the Jungle dress on the runway, creating yet another unforgettable, Google-worthy Versace moment. #MFW #VersaceSS20

A post shared by Versace (@versace) on Sep 20, 2019 at 12:50pm PDT

 

View this post on Instagram

 

Debuting in the Spring-Summer 2000 Collection, the Jungle print dress worn by @jlo at the Grammy Awards that year, garnered international attention. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images. This season Versace and Google collaborate to celebrate twenty years of the legendary moment in both fashion and Google history. #VersaceSS20 #MFW

A post shared by Versace (@versace) on Sep 20, 2019 at 1:34pm PDT

Continue Reading
Ben Gabbe

Rihanna’s Savage X Fenty Fashion Show Makes Its Amazon Prime Debut

Rihanna is raising the bar again! The singer-turned-fashion and makeup mogul pulled out all the stops for the Savage X Fenty New York Fashion Week presentation, which debuted on Amazon Prime Video Friday (Sept. 20).

Rih Rih’s fashion presentation was a unique experience and Amazon Prime viewers got a digital front-row seat to the action. The show went down on September 10 at Brooklyn's Barclays Center and fused music and fashion as Rihanna, and a bevy of background dancers, set the tone with choreographed movements courtesy of her “sprit animal,” choreographer, Parris Goebel. The fashion event also included performances from Normani, Big Sean, Janelle Monae, Fat Joe and more.

RIHANNA IS BACK ON STAGE. THIS IS WHAT YOU CAME FOR #SAVAGEXFENTYSHOW #SavageXFenty pic.twitter.com/PacWm2yv8T

— Gregory Fenty Ranchester (@GregFentyRanch) September 20, 2019

Savage x Fenty may be considered a freshman lingerie brand but it has already become a strong competitor for the likes of Victoria’s Secret. Rihanna's company recently secured $50 million in funding from investors bringing its total investments to approximately $70 million.

The 31-year-old Grammy winner has since jetted off to South Korea to promote Fenty Beauty after a busy week in New York, where she hosted her annual Diamond Ball last Thursday (Sept. 12). The charity ball raised a reported $5 million for Rihanna's Clara Lionel Foundation.

Click here to watch the Savage X Fenty fashion show.

Continue Reading

Top Stories