Roc Nation Launches Roc Nation Latin, Names Romeo Santos CEO

Dominican heartthrob and beloved bachatero Romeo Santos has been named CEO of Roc Nation Latin, which just launched on Wednesday (June 8). Photos of Shawn “Jay Z” Carter himself and the King of Bachata signing papers at the company’s headquarters surfaced moments ago.

“Romeo has had tremendous success as a composer and producer and can spot true talent,” Hov said in a statement. “This is a tremendous step for Roc Nation. We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”

Roc Nation Latin will act as a full service entertainment division of Roc Nation focused on developing and cultivating Latin talent while providing marketing, endorsement deals, philanthropic support, media relations and brand strategy, expanding into both national and international markets. Longtime partner, Johnny Marines has been named as Roc Nation Latin President.

“With this next step and phase in my career I see a great opportunity to give back all that I have learned during the past few years to new talent,” said Santos in regards to his quasi-client management position. “Not only do I idolize Jay Z as an artist but also as a business mogul. Jay Z is a visionary who was able to recognize that in our Latin Culture there is a lot of talent. I am grateful for his trust and that he has seen in me an ally for all Latinos.”

Congrats to Romeo and the Roc familia.