Future Announces New Partnership With Reebok


Reebok added another hip-hop superstar to their roster after inking Kendrick Lamar to a deal in late 2014. Future can now ad sneaker designer to his resume after taking to social media to announce the new partnership between Reebok and himself.

Hendrix posted a series of pictures on his Instagram sporting the Reebok “Overbranded” Instapump Fury, which is set to launch in the fall of 2016. The shoes appear to be just the start of a long catalog of co-branded products.

“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

Read: Future Discusses Desiigner Comparisons, Ciara, Russell Wilson & More In ‘Rolling Stone’

Future begins his highly anticipated “Summer Sixteen” tour on July 20th, so expect to see him in some exclusives along the journey. The Atlanta rapper continues to innovate both in and outside of the music industry.

Fans will have to stay tuned to see what Future and the sportswear brand will have in store for the future.

A photo posted by Future Hendrix (@future) on

A photo posted by Future Hendrix (@future) on

Commenting on the partnership Future said, “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

Read: Stream DJ Esco, Future-Hosted Mixtape ‘E.T. Esco Terrestrial’ Feat. Drake, Juicy J, Young Thug & More

Tags: future, Reebok