Gatorade Taps Messiah El Artista For New Ad Campaign

Recording artist Messiah El Artista has been tapped by leading sports fuel company Gatorade to narrate its latest national commercial campaign. Using poetic license—rhyme and defiant repetition—the Dominican rapper’s inspiring words float over as the camera switches between a competitive game and team practice.

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“As a rapper, I am able to use my voice as a way to tell a story within every song,” the artist said. “I feel honored that Gatorade specifically chose to have my voice for the campaign, and even more honored that they gave me the freedom to tell it my way.”

It begins:

You say brilliant. I say resilient. You say magician. I say repetition. Brilliant. Resilient. Magician. Repetition. Let’s run the whole thing back. You say phenomenal. I say methodical. You say incredible. I say inevitable…

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Feast your eyes on Gatorade’s new “Counter Attack” promotion: