Kanye West Makes His Return To Balmain To Star In New Campaign

Model ‘Ye is back. Balmain creative director Olivier Rousteing tapped Kanye West to star in the glitzy fashion house’s upcoming Fall/Winter campaign. This is a return project for Mr. West. Back in 2014, he modeled in their ‘Army Of Lovers’ Spring/Summer 2015 menswear campaign, so this isn’t his first rodeo.

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The ad for the campaign features Kanye with model, Joan Smalls. The Chicago rapper and Adidas designer is wearing what looks to be the custom beaded Balmain jacket he wore to the Met Gala this year (May 2).

The campaign, which is photographed by Steve Klein, features a fusion of music meeting fashion for a successful coalescence. The rapper-turned-fashion designer has been friends with Rousteing for a while now, and has even called been referred to as a “god” from Balmain’s youngest creative director.

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Rousteing has featured a slew of celebrities in his Balmain Army for campaigns recently. The Summer/Winter 2015 campaign featured West in-laws, Kendall and Kylie Jenner.

ARE U READY ? BALMAIN ARMY IS BACK #shotbyklein @stevenkleinstudio @pascaldangin @balmain

A video posted by OLIVIER R. (@olivier_rousteing) on

Kanye continues to break down barriers in fashion. Congrats ‘Ye.