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Kanye West: “I Don’t Feel Crazy Anymore”

Yeezy talks Adidas, ask IKEA to hire him during BBC Radio interview. 

Kanye West called in to BBC Radio from L.A. on Monday (Aug. 1) to talk about his The Life of Pablo, making $30 Adidas, his dream of working with IKEA, and whatever else came to mind.

In discussing the post-release updates to TLOP, and the “Famous” music video, West broke down how he stopped letting outside opinions affect his self-esteem.

“People call you crazy so much you start to believe it,” he said. “And like two weeks ago the fact that I was able to create an art peace [‘Famous’ video] and people not know why it was done, why it was thought of, how it was executed….to be able to do that and then also be able to be a successful business person at the same time? It’s like, I don’t feel crazy anymore.”

As he transitions deeper into the fashion world, the one project West is most excited about is making affordably-priced Adidas sneakers. Referencing his late mother, Donda West’s work as an educator and his father, Ray West's, activism, Yeezy explained how his upbringing turned the shoe project into his “mission in life.”

“I wanted all the information that I got from making high-end [designs] and bring it to the people,” said West. “Now I’m going to Adidas like ‘I know you never made a shoe under $50 but we have to make a shoe that costs $30.’ This is the thing I’m most excited about of anything I’ve done. To be able to take all that I’ve learned from the best designers and making the collections with fashion people ripping me, and dissing me and saying 'don’t quite your day job'…to able to get to the point to be able to make stuff that everyone can touch.”

Repeating an earlier statement about living to be a centenarian, West used age to pose a question on impacting the world. “You only have a 100 years on the planet if you’re lucky,” he said. “What are you doing that’s touching people and inspiring people, and letting them have a piece of this good life that's hidden behind a certain financial bracket, or hidden on the other side of Instagram?”

Later in the conversation, the 39-year-old father of two revealed that he's down to design dorm rooms for IKEA, but the company may be weary of collaborating because of the 2009 MTV VMA's incident with Taylor Swift.

“I have to work with IKEA," Ye proclaimed noting that if he would be great at designing a  "minimalist apartment inside of a college dorm room."

"I head to Ikea and I visited them, and I feel that when they came to our board and blah blah blah, people starting bringing up, ‘you interrupted this girl and told the truth and he’s the worst guy on the planet," West said. “So what, that means I can’t create with IKEA now, because I say what everyone’s thinking? I have to be like held to some type of social prison for the rest of my life for saying the truth..being slightly rude or whatever?”

Yeezus also mentions his 2020 presidential bid, and more on the power of design. Listen to the full interview below.

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Ty Dolla $ign Releases New Album Feat. Nicki Minaj, Roddy Ricch, Kanye West And More

After a three-year album hiatus, Ty Dolla $ign released his latest studio effort, Featuring Ty Dolla $ign, on Friday (Oct. 23).

The 25-track album features appearances from Nicki Minaj, Kid Cudi, FKA Twigs, Roddy Ricch, Jhené Aiko, Kehlani, 6lack, Young Thug, Music Soulchild, Skrillex, Quavo, Anderson Paak, Post Malone, Kanye West, and more.

Powered by previously released singles, “Ego Death,” Expensive” and By Yourself,” the new album flexes a different music muscle for the Grammy-nominated recording artists who steered clear of  making club records.

“I was intentionally trying to not make club songs [talking about] hoes and *itches and all the sh*t I used to talk about,” Ty told Vulture in a recent interview. “I was trying to, like, talk about my life, and what it is now, and really do something different with it. I got a daughter going to high school this year, and she’s paying attention, and all her friends are paying attention, so I can’t talk as crazy or do the crazy sh*t that I used to do.”

Stream Featuring Ty Dolla Sign below.

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Jay Z Launches His Own Cannabis Brand

Jay Z is venturing into the world of cannabis. The  mogul officially announced the launch of his new cannabis brand, Monogram, on Friday (Oct. 23) marking his first product collaboration since becoming chief brand strategists of the Northern California-based dispensary, Caliva, last year.

“Monogram seeks to redefine what cannabis means to consumers today,” the company said in a press release. As many marijuana storefronts have implemented new rules amid the global pandemic, Monogram is also planing to launch an e-commerce sales option, “In an effort to provide a more tailored customer experience.”

Caliva and Hov opened their first Southern California storefront last year. Besides providing quality products, Hov aims to use his position at Caliva to help the formerly incarcerated (many of whom are not reaping the benefits of marijuana legalization) through advocacy, job training, and employee and workforce development.

According to the company website, Monogram uses “expert growers” to ensure that each marijuana flowers receives the “respect it deserves” in every stage of the growth process. Additionally, Monogram flowers are grown in small batches so that every plant gets “personalized attention.”

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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