Survey Says Latinas Must Work Twice As Hard To Excel… And Water Is Wet

A new survey issued by People en Español’s [email protected] has concluded that a staggering 80 percent of Latina women are likely to say they feel they must work twice as hard due to their background, compared to non-Hispanic white women. The study breaks down what some of us might not already know.

According to Business Wire, “People en Español surveyed nearly 1,000 women to uncover how Latinas, who are experiencing more professional and educational growth than ever before, are modulating two opposing versions of themselves. As trailblazers among their families, they are simultaneously breaking cultural barriers and managing cultural expectations, which results in a feeling of “otherness” both at work and at home.”

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The survey, done in partnership with Lieberman Research Worldwide, also finds that 31 percent of Latina women feel they need to dress conservatively in the workplace in order to be taken seriously,  and 35 percent of Latinas say, “The way I style my hair impacts how successful I am at work.” This is compared to 21 percent and 25 percent of non-Hispanic Caucasian women surveyed, respectively. Thirty-four percent of Latina women agreed that “My job is just a means to provide for myself and my family.”

“Our [email protected] study highlights new insights depicting the struggle faced by today’s Latinas as they battle disparate perceptions, overwhelming stereotypes and pre-conceived notions in a corporate environment,” said Monique Manso, People en Español Brand Sales Director. “The study lays the foundation for a critical conversation among corporations and brands around the success, equality and inclusion of Latinas in the workplace.”

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