Watch Zayn Battle A Lonely Inception In Snakehips’ “Cruel” Music Video


Zayn Malik has teamed up with British electronic duo Snakehips to highlight love with “Cruel.” After premiering the single in July, the visuals have dropped showing Zayn fighting loneliness under a neon-lit club sky.

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The video follows the singer into a world of chaos, as he tries to hold on to his familiar and comforting lover. As the lyrics “back where we left off /Help you take your dress off/I’ve been by myself remembering you” peer through the melodic jam, Zayn falls through an inception of love and loneliness.

The single follows the group’s previous hit, “All My Friends” featuring Tinashe and Chance The Rapper. For Zayn, “Cruel” drops after “Wrong” from his solo debut, Mind of Mine.

Check out the visuals to “Cruel” below.

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