zaytoven-interview

Interview: Zaytoven Talks 'Everybody Lookin,' Working With Sober Gucci Mane & More

Zaytoven sat down with VIBE for a Facebook Live chat.

Legendary Atlanta producer and longtime Gucci Mane producer Zaytoven recently stopped by the VIBE office for a sit-down on Facebook Live.

Along with a producer he has taken under his wing, Cassius Jay, Zay opened up about Gucci Mane’s new found sobriety and working on the Trap God's post prison album, Everybody Lookin.

The OG says he has learned to embrace the “Trap” producer label, and says he’s learned to take it all in stride.

“At one point in time I did, especially after I did Usher. I wanted to show these folks I’m bigger than that. I can show these folks I can do more than just the ‘trap,' Zay says. "But what I realized is the trap is what they really recognize me for -- that’s what they want to hear.”

“And what I learned is every other genre of music is coming to the trap, they want a piece of the trap music. So I’mma stick to this and own it,” he continued.

Zay goes on to talk about him and Cassius Jay’s upcoming “Trap Jazz” album, mimics of his style, and his book “A to Zay." He also drove home a strong point by explaining how Gucci's newfound soberity has been his biggest blessing.

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Black Eyed Peas And Nas Release Animated Music Video For "BACK 2 HIPHOP"

On Monday (Dec. 17), the Black Eyed Peas released their music video for the '90s- throwback- influenced record "BACK 2 HIPHOP" featuring Nas, off their latest album Masters of the Sun Vol. 1.

The cinematic-like, five-minute visual features each member of the 'Peas with their own scene, where  they spit bar after bar. The colorful video is part-animated and part live-action, and incorporates inspiration from of the golden age of hip-hop as Ancient Egypt meets the Sci-Fi genre.

All three members wear red and black through the first part of the video, while Nas appears as the Great Sphinx of Giza, reminiscent of the look fans may recall from the cover of his album I Am. A young woman lip-syncs the song's hook, which samples Soul II Soul's 1989 classic hit "Back to Life (However Do You Want Me)."

While Pasha Shapiro directed the video, will.i.am reportedly came up with the concept. The hip-hop group was ecstatic to be able to work with the legendary Queens rapper, revealing, "It was 'iLLMatic,' such an honor to rock with NAS. He is such a huge inspiration to our crew!"

 

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BACK 2 LIFE, BACK 2 HIPHOP, BACK 2 BEP... Hit the link in bio to check the @complex video premiere for BACK 2 HIPHOP feat. @nas 🙏#mastersofthesun

A post shared by The Black Eyed Peas (Official) (@bep) on Dec 17, 2018 at 7:16am PST

On Wednesday (Dec. 19), the group will be performing the song on The Late Late Show with James Corden. Their seventh album, Masters of the Sun Vol. 1, was released in October and saw the group going back to their old-school roots with political themes.

What are your thoughts on their new music video? Sound off in the comments.

READ MORE: Will.I.Am Is Wrong About The State Of Hip-Hop

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H.E.R. Brings All-Star Medley To Tiny Desk Set

Grammy-nominated singer H.E.R. appeared on NPR's "Tiny Desk" set on Dec. 12, to deliver a 4-piece-medley from her last four projects.

Tucked neatly behind her dark sunglasses, the songstress began her set strapped to a mustard yellow guitar with a host of back-up musicians accompanying the 21-year-old on her first solo journey with "Tiny Desk." She previously appeared on the performance series in June 2018 alongside collaborator Daniel Caesar to bring their single "Best Part" to life.

The singer began with "Going (Interlude)," a low-tempo song ushering a heavy-hearted feel into the 18-minute-performance. Keeping with the melancholy vibes planted by the first single, Gabriella Wilson – best known by her three-letter-moniker –  delivered a stunning rendition of "Feel A Way." With two-final transitions, the singer-songwriter concluded her act with "Focus," a throw back from the 2017 EP that gained her worldwide recognition, H.E.R. Volume 1.

Switching from strings to keys, Wilson sat peacefully before a keyboard playing the melody she crafted for the crowd favorite. Chaperoning the performance to a close, Wilson and her background singers played a vocal game of tag as the band jazzed up the slow beats until the set officially wrapped.

Watch as H.E.R. rocks the "Tiny Desk" set in the video above.

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Usher Releases "Peace Sign" Video Off Of 'A' Project

Given Monday's (Dec. 10) debate about who's the king of R&B, one of the names that steadily popped up in the conversation has stepped onto the scene. In a visual promotion for his A soundscape, Usher released the video for "Peace Sign" alongside producer Zaytoven.

Previously, the pair hit the studio for an eight-track project that pays respect to their hometown of Atlanta, Georgia. It was surprise-released in October and effortlessly fuses ATL's aura on the soundscape. Now, the "Peace Sign" video puts that decision into cinematic motion.

"Atlanta offers a certain attitude and a sauce that I can't explain, and it is a little bit in 'No Limit,' it is a little bit in 'TNT.' I'm literally talking sh*t, man," he said in an interview with The Fader. "I'm popping sh*t that I haven't popped, like really ever. And that's what being in the moment creates. When you have months and months to think about it and you begin to analyze all the people who you need to think of and what you want this entire project to work out, you'll lose certain elements of your spontaneity an incredible culture that just happens in the moment. I didn't give that space. I really was honest with the feelings, I was honest with the conversation and I was really in the moment. And I thank Zay for that."

Watch the video up top.

READ MORE: Tyrese, Usher And Others Reacts To Jacquees' Claim That He's The King Of R&B

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