zaytoven-interview

Interview: Zaytoven Talks 'Everybody Lookin,' Working With Sober Gucci Mane & More

Zaytoven sat down with VIBE for a Facebook Live chat.

Legendary Atlanta producer and longtime Gucci Mane producer Zaytoven recently stopped by the VIBE office for a sit-down on Facebook Live.

Along with a producer he has taken under his wing, Cassius Jay, Zay opened up about Gucci Mane’s new found sobriety and working on the Trap God's post prison album, Everybody Lookin.

The OG says he has learned to embrace the “Trap” producer label, and says he’s learned to take it all in stride.

“At one point in time I did, especially after I did Usher. I wanted to show these folks I’m bigger than that. I can show these folks I can do more than just the ‘trap,' Zay says. "But what I realized is the trap is what they really recognize me for -- that’s what they want to hear.”

“And what I learned is every other genre of music is coming to the trap, they want a piece of the trap music. So I’mma stick to this and own it,” he continued.

Zay goes on to talk about him and Cassius Jay’s upcoming “Trap Jazz” album, mimics of his style, and his book “A to Zay." He also drove home a strong point by explaining how Gucci's newfound soberity has been his biggest blessing.

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Jessie Reyez And 6lack Grapple With Temptation In 'Imported' Music Video

Jessie Reyez shows no signs of slowing down, evident by her latest song and music video “Imported” featuring 6lack.

In the Zac Facts-directed video, the two are going on about their day, while romantic tension builds and 'what-if' thoughts run through their minds. The Canadian musician, who released her EP Being Human In Public last year, is found in the video letting out her frustrations out while splashing in a bathtub. As 6lack drives a classic car, he exhibits similar exasperations and frustrations. Will they let their temptations get the best of them?

“Get over them by getting under me,” the “Figures” singer says. The Atlanta musician is an excellent addition to the track, which is a re-release of a track found her EP, which initially featured JRM.

“You’re in love with somebody else,” they sing. “Maybe I can offer some help.”

Ms. Reyez is set to perform at Diplo's Mad Decent Block Party Festival, and is also appearing on the Best Teef In The Game tour with Anderson .Paak. We’re hoping these appearances coupled with this new material is the beginning of a bigger musical announcement from her.

Watch the music video above.

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Solange Is Front And Center In "Way To The Show" Video

At the top of March, Solange debuted her fourth studio album, When I Get Home, to fanfare. The soundscape placed her Houston heritage at the forefront of each track while infusing core elements of jazz, funk, and R&B within her contemplative lyrics.

To further promote the project, the "Cranes In The Sky" artist released its third visual, putting imagery to the song "Way To The Show." Packed with slow-moving choreography and identical wardrobe, Solange is backed by a group of dancers as they elegantly sway to the melody.

To zone in on her Houstonian upbringing, the award-winning singer noted in an interview with i-D that she recorded the majority of the album at the city's Project Row Houses and described how the tracks took sonic shape.

"What I love so much about recording this record was most of the songs are one-takes. We’d start from the top with me singing a melody and building out chords, just me and click track and then my boy John Key on the drums or keys and John Kirby on the synths," she said. "I would then go find the best three minutes of the fifteen. I actually tried to recreate some of my vocals, but the energy wasn’t the same and I had to surrender to that. This album isn’t about vocal performance or just words out loud. I tried to create everything I had to say with sonics and frequency. This is really about the way that I feel. Feelings.”

Indulge in the video's meditative vibes above.

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Premiere: NK And De La Ghetto Embark On A Dangerous Love In Paradise On 'Peligroso'

Hailing all the way from Ukraine, pop sensation NK has joined forces with Puerto Rican reggaeton powerhouse De La Ghetto on her latest single “Peligroso.” In the visuals, both are in the confines of a salacious tropical oasis that is made for late night romp sessions and trouble. The new 31 year-old artist has a knack for bad boys and dangerous love as she sweetly but provocatively sends out her sexy pleading message.

There are different montages of NK performing under neon purple lights; in a bedroom and in the middle of a tropical forest like setting at night time. De La Ghetto joins in on the fun with Miami style vibes in another nature filled world.

“NK is such a great artist to work with. She’s a true cosmopolitan girl with a natural Latin character. I really loved her style and passion right away when I heard Peligroso on a radio for the first time. I remember rapping to it, and I guess that’s where it all originated from,” De La Ghetto stated in a press release.

Similarly, the European-born artist feels excited about working with him and adding a more Latin flavor to her own music. “I’m incredibly happy that Peligroso became so well received all around the world,”  NK stated. “Working with De La Ghetto was a fantastic experience, and I highly appreciate the momentum he added to the song. With such brilliant minded people working side by side there’s no doubt that we’ve created something sensational and extraordinary.”

Watch the video for "Peligroso" above.

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