Isaiah Rashad’s “4r Da Squaw” Video Shows The True Price Of Love

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The way that albums are dropped these days boggles the mind. You go to sleep thinking nothing worth wild is being released the next day, but wake up to monumental projects from artists you weren’t even thinking about.

This Friday (Sept. 2) found us with the long awaited new project, The Sun’s Tirade, from the young’n of Top Dawg Entertainment, Isaiah Rashad. Ever since his main tagged dopeness from 2014, Cilvia Demo, the southern rap prodigy has been buzzed about in critic circles, yet hadn’t made much noise about up coming music. Recent word is that he was struggling with drugs and alcohol…overcoming those huge boulders has allowed him to present his best work to date with this incredible introspective album.

Now comes a super cool video of Isaiah and his son, bouncing on the Boardwalk of a beach scene and jumping from dollar to dollar in a digital display that puts your perspective in question of what really matters. Is it money or memories? Check out the vid and enjoy the grooves of the single as it totally represents the jazzy mood of the album. TDE has done it again.