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Joyner Lucas' music video for "Will" has racked up millions of views in less than a couple of days, and now the Hollywood A-lister who inspired the song is giving Lucas his props.
"Joyner Lucas! That joint is crazy! I'm humbled and honored," Will Smith said on his Instagram. "It has been my intention from day one to go into the world positive energy, and use my creations to inspire and elevate and elevate and empower."
The music video for "Will" is a one-shot visual that shows Joyner Lucas re-enacting scenes from Will Smith's most renowned and popular works: Fresh Prince is Bel-Air, Bad Boys, Men In Black, and more. Lyrically, Lucas uses wordplay right reference those works in the same fashion. At the time of this story, the video – directed by Ben Proulx and Joyner Lucas – has already garnered 3.7 million views on YouTube in about 24 hours.
The Weeknd has channeled horror movie vibes with his newly-released album After Hours, and the video for "In Your Eyes" takes the '80s slasher vibes up a notch.
"In Your Eyes" shows The Weeknd as a knife murderer in a red jacket and black gloves, who stabs a man in an elevator and spends the rest of the video chasing down a woman who somehow escaped. The gorgeous woman, played by Zaina Miuccia, goes to a phone booth to call for help, then tries to lose The Weeknd in the commotion of a nightclub. The video ends with a bloody, wacky twist. Like the other music videos for After Hours, this is directed by Anton Tammi.
Watch the Anton Tammi–video for "In Your Eyes" above.
Being a woman in rap already has its challenges, especially when you're more focused on finding success through your lyrics instead of showcasing your body. But in 2016, pineappleCITI had a lot more on the line after a horrible accident.
The video for "Recognize" revisits a difficult time in pineappleCITI's life. In September 2016, the New Jersey rapper/songwriter got into a vicious car crash that left her unable to walk for two years. After a dramatized reenactment of the crash, the visual includes real photos and footage of pineappleCITI's road to recovery through physical training. It's bookended by her popping bottles and throwing cash with a group of friends, and her seeing a billboard with her face, showing the fruits of her hard work.
“Now more than ever is a time for us to be as authentic as possible," pineappleCITI told VIBE. "I hope to inspire others by showing my journey from rock bottom back up."
While pineappleCITI is a mainstay at VIBE, this video displays a different side of the new Red Bull Records singee's story. The song showcases her versatile, melodic raps, and the video shows just how much she's overcome. Watch the video for "Recognize" above.