Jarritos, The Beloved Mexican Soft Drink, Creates A Powerful Ad On The Immigrant Experience


For all Mexican food lovers out there, the classic soft drink, Jarritos, is a must-have alongside any traditional meal. The fruit-infused drink was founded over 60 years ago, and has been a popular Mexican staple across the U.S. since.

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In a new ad campaign for the beverage, the company goes beyond the soda’s vibrant aesthetic, partnering with their ad agency WALO Creative to produce a powerful short film on “The Journey,” which brings into focus immigrants from around the globe and their varied hustles.

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Amid national unrest and racial divide, Jarritos enlists none other than director Diego Luna to create the two-minute masterpiece on a universal pursuit of the American Dream.