Jarritos, The Beloved Mexican Soft Drink, Creates A Powerful Ad On The Immigrant Experience

For all Mexican food lovers out there, the classic soft drink, Jarritos, is a must-have alongside any traditional meal. The fruit-infused drink was founded over 60 years ago, and has been a popular Mexican staple across the U.S. since.

READ: “Our America” Exhibit Explores Latinidad In A Climate Riddled With Anti-Immigrant Rhetoric

In a new ad campaign for the beverage, the company goes beyond the soda’s vibrant aesthetic, partnering with their ad agency WALO Creative to produce a powerful short film on “The Journey,” which brings into focus immigrants from around the globe and their varied hustles.

READ: This New Ad For The 2016 Rio Olympics Will Make You Want To Hug Mamá

Amid national unrest and racial divide, Jarritos enlists none other than director Diego Luna to create the two-minute masterpiece on a universal pursuit of the American Dream.