New Era has inked a multi-year deal to become the official headwear partner of the NBA, WNBA and NBA D-League. The news comes much to the delight of fans across the country, as the headwear company recently released their 59FIFTY series collaboration with the National Basketball Association. New Era will have the rights to exclusively produce hats for the NBA Draft, Conference Finals and the official locker-room NBA Finals.
“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams.” said New Era CEO Chris Koch, “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”
With the 59FIFTY series, New Era will be unveiling new styles throughout the season as far as hats, in addition to other life-style products that will be seen at the 2017 NBA All-Star game, which is set to happen in New Orleans, Louisiana.
“We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” said the NBA Vice President of Global Partnerships, Lisa Piken Koper. “The NBA Draft and Finals will reflect our refreshed approach to the category.”
Merchandise is available for purchase at the 5th Avenue NBA Store in NYC and the NewEraCap website. They will be available at NBA team venues and New Era flagship stores and retailers around the world.