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The Weeknd Solidifies Deal With Puma

Puma has announced their partnership with singer, The Weeknd naming him a global ambassador and giving him the title of creative collaborator, Forbes reports. He joins the likes of Rihanna, Kylie Jenner, Solange and more.

READ: He’s A STARBOY: The Weeknd Owned ‘SNL’ This Past Weekend With Live Performances

The “Starboy” is slated to star in Puma’s new sport’s style campaign titled “Run The Streets,” which will launch in November. The campaign is firmly pushing the envelope to encourage people to be themselves and own their personal style.

READ: Sound The ‘False Alarm’: The Weeknd Is Back With His Second ‘STARBOy’ Single

In the campaign, The Weeknd will sport Puma’s newest pieces, Limitless sneakers and Evo apparel with aesthetics found in his label, XO. Stay tuned on when to expect a custom pair of kicks from Puma and the XO singer.

excited to announce my partnership with @puma #RunTheStreets #IGNITEevoKNIT Also excited to release my PumaXO shoe and clothing line in 2017

A photo posted by The Weeknd (@theweeknd) on

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