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Without The Big Mac Creator, There'd Be No B.I.G. Mack

In light of McDonald's Big Mac creator's recent death, we honor his contribution to the hip-hop game.

The creator of McDonald’s staple sandwich, the Big Mac, passed away today at the age of 98.

We wanted to think of a way to acknowledge Michael “Jim” Delligatti’s iconic contribution to fast food with one of the industry’s most prized “delicacies." What better way to celebrate his legacy than to discuss his impact on hip-hop culture?

Without Jimbo, there’d be no Big Mac, and without the sandwich, there’d be no B.I.G. Mack cassette tape.

The Bad Boy crew managed to generate a significant amount of buzz with the introduction of the Craig Mack-Biggie collab promotional tape. The A-side was packed with six of Craig Mack’s singles including  “Flava In Ya Ear,” while the B-side featured seven Biggie tracks ranging from “Juicy” to the original version of “Me And My B*tch.”

Even though Biggie clarified the beef between Mack and himself, claiming he don’t “f*ck with that n***a,” Puff created a monumental moment for Bad Boy Records as he pushed for the promotional tape.

The Billboard-assisted marketing campaign for the tape included the trio sitting in a McDonald’s with one side of the menu featuring Big’s Ready To Die album and the other side displaying Craig Mack’s Project: Funk Da World, while Diddy held a “B.I.G. Mack” box with the two rappers sitting beside him.

In regards to why Biggie appeared on the remix of Craig Mack’s "Flava In Ya Ear," Biggie claims it was the working of “politics,” and he was just following through with what his P.I.C. Puff asked him to do.

Without Mr. Delligatti’s contribution to the fast food industry, we may have never been able to say that we’ve lived through one of the most creative promotional hip-hop concepts of all time. So, thank you Mr. Dellagatti for your contribution to both the fast-food and hip-hop cultures.

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'Selena: The Series' Is Headed To Netflix

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According to The Hollywood Reporter, the Quintanilla family will produce what is being described as a coming of age story for the model, actress and fashion designer. It's unclear how many episodes will be in the series and if it'll be 30 minutes or an hour.

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P. Diddy Weighs In On All This "King Of R&B" Talk

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Sean P.Diddy Combs has maintained a relatively low profile since Kim Porter's death, however on Tuesday (Dec. 11), Diddy interjected to offer a bit of perspective on what it takes to be a king, and more specifically, a king of rhythm and blues.

"Heard we talking about some king sh*t and y'all know I usually mind my business, but R&B is the foundation of my life," Diddy began. "And to be a king, that's some other sh*t. The word king is too loosely thrown around.  Now, I understand the concept that we are all kings, I understand that....but cats giveaway the king thing too early."

Just to backtrack, Mr. Combs has produced some of the 90s most beloved tracks and has earned the right to offer his two cents. Diddy then explained the R&B is also about feeling, not just lyrical small talk.

"Let's get to the topic of R&B: we talking about rhythm and blues, we talking about sharing your soul, and making love through your music. We're talking about adoring a woman. Not just putting it down or talking about how you just want to smash her, I'm talking about adoring her. So in order to be the king of R&B you first gotta start making some R&B, you have to be vulnerable, you have to be speaking about love, you have to be able to affect women in a positive way and your ass has to be able to sing."

In the video, it appears as if Mr. Combs is about to sign off as he's grown tired of the long talk only for him to remember that in order to be the king, you have to be number one and if you're the king of R&B a number one record is...expected.

"Man, and then you have to write a number one record. You've gotta have a whole bunch, a whole bunch of number one records," he concluded.

Watch the full video below.

King of R&B pic.twitter.com/DCUCDFjCOY

— Diddy (@Diddy) December 11, 2018

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