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With the 2020 election season underway, 2 Chainz, Rapsody, and Yara Shahidi have teamed up with Sprite for their Create Your Future voting campaign. According to a press release, the beverage brand's non-partisan initiative is aiming to "inspire and educate young Black and multicultural voters" to head to the polls this year.
To drive the message, six emerging Black artists were also tapped to create artwork inspired by the importance of voting—photographer Yvette Glasco, fashion designer BLUBOY, illustrator Neka King, artist Sage Guillory, fashion designer Dorothy Lawes, and artist Foremost. 2 Chainz, Shahidi, and Rapsody will be using their platforms to promote the artists' work while encouraging the youth around America.
2 Chainz—who joined forces with Sprite to support DJs who have been financially impacted by the COVID-19 pandemic over the summer—will be using art by up-and-coming creators to inspire the youth to get out and vote. "Sprite has a long history of putting on artists and tastemakers in hip-hop," pointed out the award-winning artist. "Now I’m teaming up with Sprite again for the Create Your Future campaign, which encourages Black and multicultural youth to learn about the different ways to vote. No matter your background or where you live, it’s important to educate yourself on the candidates, their policies, and the process to vote.”
“Sprite’s Create Your Future initiative is about harnessing the brilliance and power of Black creative expression to empower myself and my peers to get creative, get informed, and exercise our right to vote in the upcoming election," said grownish actress and social activist, Yara Shahidi. "I am excited to utilize my platform to amplify the voices of emerging creators and encourage meaningful action through everyday civic engagement.”
“I’m proud to be a part of Sprite’s Create Your Future voting initiative. We’re working with several incredibly talented young artists who created these beautiful, powerful pieces – from fashion, to illustration, to photography – centered around their reasons for voting," added Grammy-nominated artist Rapsody. "I’ll be passing the mic to elevate their work and tell their stories. As an artist, I love telling stories, especially when they come from a real place and from people striving to create a better future for our communities.”
Check out some of the artists' pieces of work down below. For more information and additional resources on how to make your voice hear during this election, visit Sprite.com/CreateYourFuture.
With just over two weeks until Election Day, Diddy announced the launch of Our Black Political Party, a political action committee whose mission is to “create a platform to help advance a political agenda that addresses the needs of Black people.”
Diddy explained the premise behind OBPP in a series of tweets on Friday (Oct. 16) where he endorsed Joe Biden, and said that voting Donald Trump out of office is a top priority.
“We can’t allow this man to continue to try and DIVIDE US,” he said adding that white people should be “scared to death” because America is “on the verge of a race war.”
“Things have got too serious. It would be irresponsible of me to have us hold our vote hostage. But it would also be irresponsible of me to let this moment go by and not make sure going forward we are doing what it takes to own our politics,” he continued. “We need to get Biden in and hold him accountable. Trump has taken things too far. As Black people, we aren't even a topic of real discussion. We can no longer stand for doing the same thing over and over expecting different results. That's insanity! It's time we unify.”
The 50-year-old mogul described OBPP as the “boldest thing” that he has ever launched. The party was formed alongside “some young Black elected officials and activists.”
The NUMBER ONE priority is to get Trump out of office. HE HAS TO GO. We can't allow this man to continue to try and DIVIDE US. The people that have the most responsibility and should be SCARED TO DEATH of this man are white people. WE ARE ON THE VERGE OF A RACE WAR.
— Diddy (@Diddy) October 16, 2020
We need to get Biden in and hold him accountable. Trump has taken things too far. As Black people, we aren't even a topic of real discussion. We can no longer stand for doing the same thing over and over expecting different results. That's insanity! It's time we unify.
— Diddy (@Diddy) October 16, 2020
The mission is to create a platform to help advance a political agenda that addresses the needs of Black people. So, going forward we aren't in the same position we are in today. Visit https://t.co/SYOSCLTVqm for more info.
— Diddy (@Diddy) October 16, 2020
According to the website, the OBPP plans to “power the Black political agenda by developing a coalition of people and organizations” that are “committed to building Black political power” and advocating for “racial change that dramatically improves the quality of life for Black people in America.”
Some of the issues on the OBPP’s agenda include defunding the police, cultivating Black businesses, addressing racism within the healthcare system, and the decriminalization of poverty.
Ice Cube is clearing up rumors that he seemingly joined forces with Donald Trump, ahead of the November election. Cube tweeted out a clarification to reports that he’s collaborating with Trump’s re-election campaign on an alleged “Platinum Plan” for Black America.
Trump’s Senior Advisor, Katrina Pierson tweeted that Cube was involved in the Platinum Plan development. According to Cube, both Trump and Joe Biden’s campaigns reached out to him over his “Contract with Black America” plan.
“Both parties contacted me/ Dems said we’ll address the CWBA after the election,” Cube tweeted on Tuesday (Oct. 14) “Trump campaign made some adjustments to their plan after talking to us about the CWBA.”
Facts: I put out the CWBA. Both parties contacted me. Dems said we’ll address the CWBA after the election. Trump campaign made some adjustments to their plan after talking to us about the CWBA.
— Ice Cube (@icecube) October 14, 2020
Cube has been touting his CWBA for months, which demands that the “Contract with Black America be addressed immediately to finally create the ‘more perfect union’ all Americans deserve,” according to the CWBA website.
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Black people: Don’t vote for nothing. Vote for something. Demand that our needs are finally met. cwba.world
The CBWA is touted as a “patriotic pathway” promoting “shared prosperity and racial economic justice,” according to a statement on the site. “The Pandemic has revealed to us the importance of the essential worker of which many are minorities. We can grow no stronger without improving the sustainability of those at the bottom of the economic pyramid. The Contract for Black America is a comprehensive step toward an action plan that addresses the future stability of minorities and essential workers across the nation.”
The 22-page contracts lists several demands including reparations, and affirmative action for all secondary schools, and public and private universities so that Black enrollment exceeds the percentage of America’s Black population (which is 14%). The CBWA also wants Juneteenth to be a national holiday, a mandatory “Black History 365” curriculum, mandatory civil rights and anti-racism classes in all elementary schools, bank lending and finance reform, judicial and public policy reform, Black representation on all government civil rights investigative bodies, more polling places in Black neighborhoods, equal health care facilities in all neighborhoods, and a formal apology to “Black Americans for past wrongs.” The plan notes that to be eligible for reparations, Black Americans must provide “documentation” proving their “descent from at least one enslaved person,” and proof that they have “identified as Black or African American” for at least a decade.
Additionally, the CBWA will devise a plan for Native Americans that will include giving back “the true value or land promised to them in various treaties.”