Dress Code: '47 Goes Beyond The World of Trendy Dad Caps
‘Dress Code’ is VIBE’s fashion and style series, where were we test drive rising brands from an every day life point of view.
Headwear Design Director: Bob Morgan
Happy Customers: Kendrick Lamar, Bryson Tiller, Emily Ratajkowski, Flosstradamus
On '47’s Humble Beginnings: '47 was started by twin brothers, Arthur and Henry D’Angelo, back in 1947. They started selling newspapers and pennants next to Fenway Park, and with the help of their four sons grew the wholesale business, which was known then as Twins Enterprises. There’s a lot of headwear-making experience in this building.
On The Design Process: The design team and I are constantly researching trends in the U.S. and abroad. We search for new fabrics and constantly look at new fits and trends. We take a lot of inspiration from people wearing '47 whether at a game or a show. I love seeing the ways that different people can take the same cap and wear it in a totally different way that suits their individual style.
Their Uniqueness In The Marketplace: '47 is a head-to-toe sports lifestyle brand. The fact that we make everything from hats to apparel and socks is our biggest difference. In regards to hats, we have the best fitting caps made with quality fabrics, and our embroidered logos look unbelievable.
How The Designer Wears '47: I love the versatility that our caps provide. I can dress them down on the weekend while working around the house, or dress it up for a night out. And of course I always grab my cap on the way to Fenway Park.
Favorite Item In Current Collection: I personally love the '47 CLEAN UP, especially the mesh backed styles.
Ashley Monaé, Writer:
Let's face it: Dad hats are trending and have been since smooth R&B crooner Bryson Tiller magically appeared with his rounded brim hat tilted low. And as most trends do, they've trickled down to the masses, but they aren't anything new for your average sports fan. Myself however, not well-versed in pretty much any athletic sport, can still appreciate the what '47 brings to the marketplace: great fitting caps made with quality fabrics that can add some flair to your most casual ensemble with ease.
On a normal day, I'm usually in the most comfortable duds I can find in my closet. So, whether that be Vans and a pair of jeans and a t-shirt or spiffy taffeta pants and a hoodie, I champion comfort above all. Both hats I'm seen wearing compliment the outfit I chose to rock that day, and I'm certain they'll come in handy as a true savior on those inevitable bad hair days.
Stacy-Ann Ellis, Assistant Editor:
It's not too often that I wear snug headwear because, big hair. But when I do, the easiest and most trendy grab-and-go topper is the baseball cap. Or the Bryson Tiller hat or dad hat, if you ask the trendy kids. Either way, they're hot for a reason. The colorway and texture options are endless, but dad hats never come of as over the top, instead adding an instant casual and normcore spin on any 'fit. Because of this, '47 fits snugly into any style equation.
The Boston-based athletic-wear brand got their kickoff in the headwear arena, offering a dizzying assortment of hat styles for whatever American teams you can drum up, whether collegiate or professional in baseball, basketball, hockey, football and beyond. Hats aren't their only specialty in 2016, though. No matter where you fall on the sports fanatic totem pole, there's a little something for everyone. From tees, tanks, pullovers, sweatpants, jerseys, jackets and socks, the possibilities are endless for game days and then some.