Selena Gomez Becomes The New Face Of Coach For $10 Million

Selena Gomez has become one of the most recognizable faces for this generation having over 104 million followers on Instagram and 46 million followers on Twitter, which may have something to do with her new venture as the face of Coach. The singer’s new deal will come with reportedly $10 million dollars and a chance to design her own collection with the luxurious brand.

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Coach recently celebrated its 75th anniversary in New York City and has continued to make its way toward a younger demographic. When the brand launched their menswear campaign, they reached out to Kid Cudi as one of their male models. Cudi seemed to be their first approach toward a younger generation, and now Gomez will continue this trend.

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The superstar has already concluded a campaign as the face of Louis Vuitton and is now headed to Coach. Stylist Arabella Greenhill told Telegraph, “signing Selena is another smart move. Every teenager in the world will want her bag.” Her influence is powerful in today’s social media driven era, so this will not be the last collaboration we see for the Latina heavy-hitter.