State Farm Ad Receives Tons Of Backlash For Featuring Interracial Couple
Just when you thought it couldn't get any worse than Donald Trump being elected as our next president or "alt-right" being coined as the new term to describe racists, 2016 had to slap one more controversy on to seal the deal. Twitter erupted in a bit of a frenzy after State Farm featured an interracial couple in its most recent ad, and the responses weren't exactly celebratory.
State Farm's original ad, which debuted on Dec. 21, depicted a black man bending down on one knee with a diamond ring in front of a white woman who was clearly in a state of shock. "Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling," the caption read, suggesting that couples should seek its insurance services.
Since it is the holiday season and engagements are more common around this time, the ad seemed pretty appropriate, but the Scrooges of the Twitterverse just could let this one be. "What the hell are you doing? This is disgusting and nobody wants to see this," one irate person tweeted. Some other bothered individuals reimagined what would happen between the fictional couple in the ad, suggesting their relationship would result in domestic violence. Many tweeted stereotypical remarks, while others called for a boycott of the company for "race mixing."
State Farm has not released a statement regarding the controversy over its ad, probably because it seems like a stupid thing to comment on. But as we gear up for the new year, could we possibly leave this type of behavior in the past?