Topshop Announces Plans To Expand Its Fashionable Brand In China
It looks like Topshop will bring in 2017 with a bang.
The popular retailer has announced plans to launch up to 80 stores in mainland China; Vogue reported Monday (Dec. 19). The stores are slated to open by Spring 2017 and will provide a shop floor and full-scale experience for consumers. The brand is also partnering with Shangpin.com to give their 30 million users access to Western brands.
“For the first time, both brands will deliver fashion to the shop floor and beyond by opening full-scale stores in China – host to the world’s fastest-growing retail economy,” Topshop head Philip Green said.
According to Sino, The market has 300 UK stores and 140 outside of the United States. Over the years, the brand has found ways to connect with young shoppers with collaborations with top acts like Beyonce, Kate Moss and linking with Ciara and Bella Hadid as brand ambassadors. Topshop continues to work on expanding their brand and has climbed the charts to stay in competition with stores like Zara and H&M who share thousands of stores in Asia, Europe and the Americas.
“The future of retail lies within offering an omnichannel shopping experience, bringing together Topshop and Topman’s style authority and retail experience with Shangpin’s localized market and tech expertise promises a winning partnership,” Green added.