dram-peta-video

Ask Peta: D.R.A.M. Will Do Anything For His Broccoli

D.R.A.M. loves his weed and his broccoli, bruh. 

The very thought of rappers transforming into vegans would have been pretty laughable a few years ago. When rappers were spending all their lunch money at Mr. Chows and guzzling bottles of Alizé on the reg -- few were thinking about the health risks involved.

READ: D.R.A.M Finally Delivers His Debut Album, ‘Big Baby D.R.A.M.’

We are in different times now, though. Rappers are becoming more socially aware and have been using their name to do more than promote liquor brands and clothing. One prime example is the Grammy nominated artist D.R.A.M. He recently has teamed up with Peta for a new ad to promote healthier eating habits for young people with the consumption of more “greenery.” Earlier in 2016, D.R.A.M dropped a song featuring Lil' Yachty titled “Broccoli” which the commercial plays off of.

READ: D.R.A.M. Showers The Streets With Money In His “Cash Machine” Video

Initially D.R.A.M.’s fans may think of weed when “greenery” is mentioned but the artist is trying to inspire people to live better and most importantly: consume more green vegetables. The video shows D.R.A.M. speaking to his friends as if he is about to roll up a whole pound of some high grade herb but instead he brings out a big plate of broccoli.

HILARIOUS.

(via Billboard)

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Premiere: Chronixx's “Same Prayer” Music Video Feat. Kabaka Pyramid

Do not be deceived by the gorgeous vistas of Jamaican mountainscape displayed in the visuals for Chronixx's “Same Prayer.”

The subtly crafted song is more concerned with navigating the treacherous terrain of humanity's inner landscape than enjoying the view outside. And it's definitely not all zen, yoga, and spirulina. "There’s so much good in the world," Chronixx sings, "and still evil a lurk." The song finds him beseeching the Almighty (Jah) to protect him and his loved ones (I and I) "from the ones who nuh care 'bout the fact we share the same air / and the blood that we bleed is alike." In other words, it's a song for this exact moment—when people are dying every day and nobody seems to have the answers. A time when we all do what we need to do. Seen? By the end of the third verse, Chronixx is left crying a river of tears and hoping Jah Jah hears. Then it's time to touch the road—"Tuck it inna me waist and start up the bike." Today Boomshots and VIBE proudly premiere the official visuals for "Same Prayer."

This is the second song we've heard from Dela Splash, the follow-up to Chronixx’s Grammy-nominated debut Chronology. Where “Dela Move” explored fast-forward flows and trap-influenced drum patterns, the newly released Zion I Kings–produced track is grounded within the ancient traditions of the Niyabinghi order.

Judging by the first fruits of Chronixx's labor, the sonic palette of the new album will be diverse and the mindset noticeably hardened. Sorta like when 3 Feet High & Rising gave way to De La Soul Is Dead. While any similarities between the Long Island rap trio De La Soul and Jamar McNaughton’s beloved De La Vega City may be coincidental, both artists are attuned to Da Inner Sound Y'all.

“‘Same Prayer’ is, in part, a prayer for the younger generation to reflect on internally," Chronixx explains to Boomshots. "It’s also a reminder that there is a greater power directing things in the physical space." On the timeless tune "Exodus," Bob Marley challenged listeners to "open your eyes and look within." Chronixx approaches his latest release with similar introspection: "Instead of looking for solutions in our material lives," he advises, "we can both reach out to this higher power and look deep within ourselves.”

The Chron Dada is joined on this one by longtime sparring partner Kabaka Pyramid. “It seems only a divine Power can help humanity at this point," says Kabaka. "This song is a call to reach deeply within oneself to find that Power, and ask It to guide and protect against the unknown elements along the way. So many things happening in realms that we are not yet able to perceive with our limited senses. Until we reach that stage we must trust the process with faith and determination."

The creative chemistry between these two artists is bubbling as usual, although Kabaka is better known for rattling off bar after bar of deadly wordplay, "Same Prayer" finds him in a more melodic mood. "Give thanks for this work of art Chronixx," he says, "I’m glad to lend some smooth vocals to it 😅” Don't get it misconstrued though, Kabaka's lyrics are as accurate as ever. When he declares himself to be "confident in the victory," he's quoting Haile Selassie I by way of Bob Marley's classic anti-racist anthem "War."

Kabaka first met Chronixx in April 2011 while celebrating his earthstrong (Rasta slang for "birthday") at Protoje's house in Kingston. "At the time I was recording my first reggae EP Rebel Music," Kabaka recalls, "and Protoje had given me some beats produced by Chronixx and Teflon (Zincfence). Our mutual respect was instant and still remains years later." Since then the pair have given us memorable musical moments like "Mi Alright" and "Blessed is the Man."

"It’s always a joy to collaborate with Chronman because he’s simply a genius in the studio," says Kabaka. "Everything he does somehow just works. On 'Same Prayer' I wrote my verse and he recorded and coached my vocals at Skyline Levels studio. You can give him a lot of the credit for the sweet vocals I delivered—haha.”

Art direction, Editing/VFX: Ivor McCray

Animation: Vo7can

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Brandy Drops "Baby Mama" Music Video, Announces New Album

The one and only Brandy is back with a colorful, new music video for her latest single, "Baby Mama" featuring Chance the Rapper.

Directed by Derek Blanks with creative direction by Frank Gatson, the Grammy Award-winning songstress dons fly threads and fresh cornrows as she hits every move in a plaid suit while singing about being the strong, confident and proud single mother that she is.

"The inspiration for Baby Mama was, of course, my daughter and how she makes me a better person," she writes in the caption of the visual posted on YouTube. "I wanted to do a song about her and speak to all baby mama's out there that may feel like they can't make it or they can't push through, you know, if you use your child as an inspiration you can do anything and I want to everybody to feel that." She went on to give "a huge shoutout" to Chance The Rapper. "He spit a really really dope verse on it and I’m so pleased with it."

Earlier this week, Brandy chatted with ABC's Good Morning America and chatted about her Mother's Day plans before unveiling the album cover for her seventh studio album B7.

"I think I'm gonna just cook and just spend some time with my mom and my daughter. We're all together quarantined so we're looking forward to that day so we can love on each other some more."

The album is slated for July 31 as the release date. You can pre-order her album digitally and in vinyl form on Amazon Music.

Watch the visual above for "Baby Mama" above and peep the nostalgic theme of Brandy's album cover down below.

 

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A post shared by 4 e v e r b r a n d y (@brandy) on May 7, 2020 at 6:17am PDT

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Kelly Rowland's "Coffee" Video Is A Sensual Work Of Art

Kelly Rowland's new "Coffee" music video is here and clearly she did not come here to play. The singer-songwriter released the stunning visual for her latest single on Thursday night (April 16) with a quote breaking down the meaning of the song's title and who it's meant to resonate with.

"To me, COFFEE is about embracing your individuality, sexuality, or imperfections. Not comparing yourself to others," notes Rowland in the video's YouTube description. "We need to celebrate ourselves more often — with this song, I want you to have yourself in mind. I want to remind women all over to reignite their magic!"

The Steven Gomillion-directed video features Rowland and a plethora of black women of different shapes and sizes, dressed in various nude tones. Afros, braids, black and white color schemes flow throughout the video, accentuating the beauty that is #BlackGirlMagic.

Watch the warm visual above. You can also catch Kelly occasionally chatting about love, sex, and more grown folks topics on her Instagram Live series Coffee with Kelly.

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