dram-peta-video

Ask Peta: D.R.A.M. Will Do Anything For His Broccoli

D.R.A.M. loves his weed and his broccoli, bruh. 

The very thought of rappers transforming into vegans would have been pretty laughable a few years ago. When rappers were spending all their lunch money at Mr. Chows and guzzling bottles of Alizé on the reg -- few were thinking about the health risks involved.

READ: D.R.A.M Finally Delivers His Debut Album, ‘Big Baby D.R.A.M.’

We are in different times now, though. Rappers are becoming more socially aware and have been using their name to do more than promote liquor brands and clothing. One prime example is the Grammy nominated artist D.R.A.M. He recently has teamed up with Peta for a new ad to promote healthier eating habits for young people with the consumption of more “greenery.” Earlier in 2016, D.R.A.M dropped a song featuring Lil' Yachty titled “Broccoli” which the commercial plays off of.

READ: D.R.A.M. Showers The Streets With Money In His “Cash Machine” Video

Initially D.R.A.M.’s fans may think of weed when “greenery” is mentioned but the artist is trying to inspire people to live better and most importantly: consume more green vegetables. The video shows D.R.A.M. speaking to his friends as if he is about to roll up a whole pound of some high grade herb but instead he brings out a big plate of broccoli.

HILARIOUS.

(via Billboard)

From the Web

More on Vibe

Premiere: Tuxedo Showcases Top Dancers In "The Tuxedo Way" Video

The single from Tuxedo – the duo of Grammy-nominated soul singer Mayer Hawthorne and Grammy-nominated producer Jake One – is designed for the dance floor, and for their new video, director Ian Eastwood enlisted some of the most successful hip-hop dancers to show their moves.

Eastwood is a former member of Mos Wanted Crew, which was featured on America's Best Dance Crew and World of Dance. When Tuxedo met him at a party ("he said he fuxed with the Tux," they told VIBE) and saw him dance, they decided to pitch him to direct the video for "The Tuxedo Way."

The video features Eastwood both directing and performing, along with several other renowned dancers: Popin’ Pete (nee Timothy Earl Solomon) of the Electric Boogaloos crew, Jaja Vankova (So You Think You Can Dance season 12 finalist and America’s Best Dance Crew season 6 champion), Alan “Kid Boogie” Leal, Lily Frias (America’s Best Dance Crew season 7), Marie Poppins (America’s Best Dance Crew season 8), Hector “Bean” Flores (America’s Best Dance Crew season 7), and Shockwave. The dancers are a perfect fit with Tuxedo's 70s-inspired funk.

“I first fell in love with popping and funk when I was 10 years old. Throughout the last 16 years of learning and becoming a genuine fan of every individual person that contributed to/is in this video, I think it was truly magic and the alignment of some stars to bring this art piece to life," Ian Eastwood told VIBE. "I’m so thankful to every single person on set that made this possible so the world could see the beauty of this incredible style of dance from one of its creators (Popin’ Pete) all the way through the current generation to a record that proves funk can never die from two amazing musicians. My hope is that this video can be looked back at for years to come as a true representation of the style both in music and dance.”

"The Tuxedo Way" appears on Tuxedo's third album, Tuxedo III, which was released in July on the duo's label Funk On Sight and features guest appearances by MF DOOM, Gabriel Garzón-Montano, Parisalexa, Leven Kali, Battlecat, DāM-FunK, Gavin Turek and Benny Sings. Tuxedo is currently on a North American tour that runs through Aug. 24.

Continue Reading

Premiere: DanteWuzHere Seeks Spiritual Solace In "Heaven Help Us" Video

In his powerful new video for "Heaven Help Us," singer DanteWuzHere speaks of a turbulent sociopolitical landscape where the future is in danger. While the message may seem especially resonant now with racist leaders and mass shootings, unfortunately, oppression is a timeless issue – and DanteWuzHere took inspiration from thoughtful legends before him when creating his new visuals.

"What I wanted to feel and convey with 'Heaven Help Us' was the same feeling I got when I heard songs like Prince's 'Sign O' The Times', Marvin Gaye's 'What's Going On', Bob Marley's 'Get Up Stand Up' and Janet Jackson's Rhythm Nation project as a whole," he told VIBE. "Focusing on the message while connecting it with the production, melodies and the visual. A statement piece with a vibe, a groove. Blending the lines between alternative, rock and R&B/soul music. Considering where society stands presently, I think it is important for artists to use their platform to not only have a good time, but to also educate and bring awareness to things that affect our lives and communities."

While DanteWuzHere looks for spiritual solace in the song's lyrics and choir background vocals, he also uses Christian imagery in the video: he wears a rosary over his face, and striking shots are taken around a cathedral.

"Visually, I wanted that glam rock of the '80s and '90s mixed with some hood rock star vibes. A performance and fashion story with bold statement pieces, and this beautiful cathedral as the backdrop," DanteWuzHere told VIBE, adding that he drew inspiration from Lenny Kravitz, Prince, Andre 3000 and Missy Elliott.

"I didn't want to come across as too preachy, this message and this visual is my plea to the world I see around me. Inequality is at max levels. Without getting into details, all you have to do is tune in to the news."

DanteWuzHere is currently working on his debut EP, Paradiso, with plans for a spring release. "Heaven Help Us" is available on streaming services.

Continue Reading

Ari Lennox Unveils Sizzling New Visual For "BMO"

Singer-songwriter Ari Lennox has delivered an extra sensual visual to her official third single "BMO" off her critically acclaimed debut album Shea Butter Baby.

From the overhead camera shots to the classic bubble bath scene, the Child.-directed visual gives a nice ode to Missy Elliott and Total's 1998 "Trippin" video directed by Joseph Kahn. Throughout the video, the D.C.-born R&B diva serves several outfit changes with her classic natural high-puff, Bantu knots, and slick high ponytail hairstyles.

"BMO" climbed up the charts where it currently sits in Urban Radio's Top 20 and is continuing to rise on Billboard's R&B/Hip-Hop Airplay chart. Lennox performed an intoxicating performance of "I've Been" on COLORS Monday (Aug. 5) and will headline Live Nation Urban's Femme It Forward music series in Philadelphia (Aug. 24). Shortly after, she'll kick off her Shea Butter Baby International Tour in Norway, Denmark, Sweden, the Netherlands, Germany, France, Belgium, and the United Kingdom.

Her lead single "Shea Butter Baby" sits at #13 at Urban AC Radio and is still climbing. The breakout visual directed by Bennet Johnson has garnered 18M views on YouTube since it's an initial debut.

Watch her new "BMO" music video above.

Continue Reading

Top Stories