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Nike

Nike Shows Their Commitment To 'Equality' With Powerful Commercial

"Opportunity should not discriminate. The ball should bounce the same for everyone."

During Sunday night's 59th Grammy Awards (Feb. 12), Nike premiered a new commercial as part of their 'EQUALITY' campaign running through Black History Month. The moving ad is 90-seconds of inspiration and features some of the biggest names in sport. LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe, and Dalilah Muhammad all made cameos in support of the company's movement.

Alicia Keys even provided a tuneful cover of Sam Cooke's  "A Change Is Gonna Come," as a message to society. Nike even took out a four-page advertisement in the New York Times featuring photos of James, Serena Williams and Durant, with the following message on the last page.

Nike also released a behind-the-scenes look at the commercial, as each athlete spoke about being involved and using their platform in a positive manner, "At the end of the day, we're always just trying to find a way that we can all feel equal, we can all be equal, have the same rights, have the same feelings, being able to be in the same place no matter the color," said LeBron James.

Take a look at the chilling commercial in full below, which already has over two million views on YouTube and is expected to re-air during the NBA All-Star Game on Feb. 19.

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LaVar Ball Is Requesting $3,500 From Anyone Planning On Recording Son During Tournament

As we know, LaVar Ball goes above and beyond in terms of making sure his sons become the superstar basketball players he wants them to be. His youngest son LaMelo is currently playing for SPIRE Institute in Ohio, and they have an upcoming tournament taking place in Kentucky. Mr. Ball is reportedly asking outlets to pay $3,500 at the door to videotape his son playing.

"All games are free to film except for the Spire Institute games,” an email reportedly sent by LaVar read. “To film either of the 2 Spire Institute games, you will have to present $3,500 at the gate, as per rules of the Big Baller Brand media credential… If you accept these conditions, you may present this email at the gate as proof of our approval where you will be given a media pass.”

While a few Internet folks are scoffing at the idea of having to pay that sort of money, others are pointing out the fanbase of LaMelo, stating that there are outlets who certainly would (and have) paid the fee for the chance to record LaMelo and SPIRE moments from the game. According to Forbes, this is one of many revenue streams for the Ball family.

"The Ball Sports Group in November entered into a partnership with FloSports Inc. to live stream five SPIRE games featuring LaMelo, beginning with one on Tuesday (Jan. 14) at Brush High School in Ohio," the site reports. "FloSports Inc. agreed to pay $5,000 per game, according to the contract which was signed by Foster."

Here's the email telling video outlets they must pay $3,500 to film LaMelo and @SpireBasketball this weekend in Kentucky. pic.twitter.com/XoiiorNxVr

— Adam Zagoria (@AdamZagoria) January 17, 2019

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Louisville International Airport To Be Renamed After Muhammad Ali

Louisville, Kentucky's hometown hero will have an airport named after him.

Mayor Greg Fischer announced Wednesday (Jan. 16) that the Louisville International Airport will be renamed after Muhammad Ali.

"Muhammad Ali belonged to the world, but he only had one hometown, and fortunately, that is our great city of Louisville," Fischer said.

"Muhammad became one of the most well-known people to ever walk the earth and has left a legacy of humanitarianism and athleticism that has inspired billions of people."

The city is hoping to finalize the renaming of the Louisville International Airport to the Louisville Muhammad Ali International Airport by June. The news was shared a day before the two year anniversary of Ali's 2016 death. Ali would've been 77.

Officials with the Louisville airport are currently working on receiving approval from Ali's family, however, they say an agreement is near. The decision for the rename to hopefully increase tourism.

"It is important that we, as a city, further champion The Champ's legacy," the mayor added. "And the airport renaming is a wonderful next step."

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Gladys Knight To Sing National Anthem At Super Bowl LIII

As reported by the National Football Leauge (NFL) and CBS, Gladys Knight will sing the National Anthem at the 53rd Super Bowl event. The Motown legend will usher in the final game of the season in her hometown of Atlanta, Georgia.

"I am proud to use my voice to unite and represent our country in my hometown of Atlanta," Knight said. "The NFL recently announced their new social justice platform Inspire Change, and I am honored to be a part of its inaugural year."

In more recent years, Beyonce, Diana Ross, Luther Vandross, Aretha Franklin, Mariah Carey, Whitney Houston, Jordin Sparks, Jennifer Hudson, Alicia Keys, Natalie Cole, and many more have performed the anthem on this stage.

Alongside Knight, the National Association of the Deaf (NAD), will have a performer and deaf activist by the name of Aaron Loggins sign the National Anthem and "America The Beautiful."

Super Bowl LIII will take place Feb. 3 at Atlanta's Mercedes-Benz Stadium. The playoffs are currently underway.

Atlanta, I’m coming home! #NFL #SBLIII pic.twitter.com/8rH0O5OAAo

— Gladys Knight (@MsGladysKnight) January 17, 2019

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