Premiere: Boldy James Offers Motivation In His “Do It” Video
Mass Appeal’s emcee, Boldy James, has been making his presence felt again after taking a two year hiatus from the music industry — for unknown reasons. But since his re-introduction, the Detroit native released a new EP, The Art of Rock Climbing, back in January. Boldy is now set to unveil his House of Blues mixtape.
First the spectacle-wearing rapper tapped VIBE to premiere his brand new raw, yet motivating, music video for, “Do It.” Here, Boldy details a few tricks as well as lessons that he picked up from the streets of the D. He raps: “Hundred thou tucked in the mattress/All the plug needed was an address/Cooking up a brick in some holy water got me feeling like John the Baptist.”
The Gerard Victor-directed video follows a boxer-in-training running through the streets as she prepares for an upcoming fight.
“I linked up with Gerard Victor, who has worked with Fabolous, Young Thug, a lot of big guys–I wanted to have a treatment for the video from him because [Victor] can take the words and make people see them, Boldy James said via e-mail.
“He can make them jump off the screen. Just like how I try to make words jump out of paper with my lyrics… The song is meant for people that don’t like to talk a lot, the people who just like to get to it and get things done. It’s for the people that are out here handling their business by any means necessary – taking care of their families, anything to see a better tomorrow.”
The rapper born James Clay Jones first garnered national attention with an appearance on The Cool Kids and Don Cannon mixtape titled, Merry Christmas. After captivating the streets with his gritty bars, Boldy garnered the attention of Nas, who inked the 34-year rapper to a Mass Appeal.
In fact, Nas is one of the inspirations behind House of Blues. “I named the project House of Blues for a couple reasons. My first show with Nas was in Chicago at The House Of Blues, so it was a monumental moment in my rap career, but it also refers to a particular period in my life in Detroit.Me and my big brother Blue, we used to sell blue pills out of a blue house on a street called Blue Hill, with a blue pitbull,” Boldy said.
House of Blues is set to drop on Feb. 27.