Mountain Dew

Russell Westbrook, Kyrie Irving, Joey Bada$$ & More Set Off Mountain Dew's NBA All-Star Weekend

VIBE was live from Nola for all the NBA action. 

There's a new squad in town! This year Mountain Dew continues on as the soft drink of choice for the NBA. They helped kick off the 2017 All-Star events this past weekend in The Big Easy with their Courtside HQ activation in the heart of New Orleans' French Quarter.

READ: Joey Bada$$ Talks NBA All Star 2017, Chance’s Grammys Wins And More

The NBA All-Star experience at Dew's interactive media center featured a flurry of celeb guests --- including Russell Westbrook, Kyrie Irving, Joey Bada$$, Nick Young, Don C., Allen Iverson and many more.

VIBE was on location for all the basketball related festivities and hip-hop action. On Thursday (Feb 16), Russell Westbrook and Kyrie Irving took on GM duties as they held their first 3x3 tournament with Shaq and Dennis Scott as the coaches. Former NBA stars Baron Davis and Jason Williams aka White Chocolate played as the team leaders. The fun continued as Joey Bada$$ held a private performance for lucky fans at Courtside HQ. We don't want to spill all the beans just yet, but you will the see the epic-ness of his set in an upcoming music video --- directed by Shomi Patwary.

We then followed up with Nick Young, who felt he was shafted during the 3-point contest, but was all smiles for our Facebook live chat. As one of the league's best dressed players, Swaggy P also helped Chicago fashion guru Don C. introduce his brand new DEWxNBA capsule collection. As Nick said, he feels he is the "Rodman of this era," when it comes to fashion.

Our time in Nawlins' ended with a trip to the big game on Sunday evening (Feb 19) at Nola's Smoothie King stadium. Our beloved East Coast team didn't come home with the trophy, but the game was packed with intense game play, live music, dazzling dunks and a record breaking performance from the hometown star Anthony Davis who was crowned as the 2017 NBA All-Star game MVP.

Stay tuned for exclusive video and photos from the action!

Nick Young

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Lexis Rother (@ro.lexx)

Lola Plaku And Puma Unite For 'NOVA GRL PWR' Shoe

CEO of Lola Media Group and bonified music industry heavyweight, Lola Plaku has been honored with her very own sneaker collection with Puma.

Released Friday (Jan. 18), the two-piece sneaker collection is a new twist on a classic '90s pair of kicks designed by Plaku herself. Blending mesh and leather, the shoes come in Black-Surf, a black-based shoe with pearl pink, dark blue and yellow accents and Peach Bud–Pearl Blush a light pink and white sneak.

“Lola is known for spearheading a mission to empower young women, and this partnership pays tribute to her efforts with a Nova sneaker pack aptly titled GRL PWR,” said PUMA’s Senior Head of Select, Yassine Saidi.“Lola inspires others to create change and push culture forward, making her the perfect co-creator of the new Nova.”

A bright shining star indeed, Plaku was named one of Billboard's rising stars to watch in their 2018 R&B/Hip-Hop 100 Power Players issue. Formerly known for her talents in music journalism, the entrepreneur has gone on to create her own blog iLuvLola. She is now working on her mentorship program GIRL CONNECTED, built to help aspiring female professionals.

“This campaign is truly about building self-esteem and creating a platform for self-discovery, growth, and empowerment," Plaku said about the collaboration. "Girls and women should believe they can be anything they want to be."

You can cop the Puma NOVA GRL PWR sneakers now, with the second design making its way in March.

See photos from the very colorful campaign and styles below.

Peach Bud/Pearl Blush

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Lola Plaku and crew 

READ MORE: Tupac Estate And Marvel Connect For Special 'Black Panther' Clothing Collection

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Prep Your Pockets: Rihanna Reportedly Launching Luxury Fashion House With LVMH

Tackling more than music these days, Rihanna's brand has expanded past her "Pon de Replay" days. Nearly 14 years strong in this industry, the all-Fenty-everything empress is now gearing up to launch a luxury fashion house under her name.

According to multiple sources and Women's Wear Daily, LVMH (Moët Hennessy Louis Vuitton) and the 30-year-old singer/songwriter have been attending hush-hush meetings with the worlds largest luxury group. LVMH has reportedly also cherrypicked employees from within the company, including workers from Celine and Louis Vuitton to work with Rihanna and neighboring associates.

Though details about the launch are extremely limited at this time, many have already developed high hopes and expectations for the " Work" singer's newest business venture.

While this exciting new business venture marks an amazing high note for the Barbadian songstress, many fans await her highly anticipated return to music since her 2016 Anti LP. According to Ms. Fenty herself, her next project should be dropping sometime in 2019. The album was originally rumored to be a dancehall record meant to pay homage to her roots, but there has been no confirmation from RiRi since production began.


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John Lamparski

Michael B. Jordan Is The Face Of Coach's Men Label

If you have eyes that work (hell, even if you have one eye) then you can tell Michael B. Jordan won the genetic contest. The Creed II star is equally known for his roles in feature films as he is his face, which is why he's been tapped to represent the men's label for Coach.

The 31-year-old actor released a statement about the partnership and expressed great gratitude and excitement about his new venture.

“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan added. “I’m honored to be a part of Stuart’s vision and creative process.”

The admiration goes both ways. Coach Creative Director Stuart Vevers was equally thrilled with Jordan leading the campaign for the men's line.

"I’ve really enjoyed getting to know Michael over the last few years," Vevers said. "He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level."

While Jordan holds it down for the men, Selena Gomez remains the face for the women's side of the house.

Congrats to Mr. Jordan. We see you. [Insert eye emoji here]

READ MORE: Michael B. Jordan, Black Star Rising

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