Ethika Studio
Ethika

Meek Mill, Ace Hood, Lil Durk, Dave East & More Show Up For Ethika's 'RGB' Mixtape

The 11-track project features industry heavyweights Meek Mill, Ace Hood, Lil Durk, Dave East, Kid Ink and more to help curate the free project.

Ethika has created a flashy lane in clothing for their fashionable underwear, which has developed partnerships with athletes and artists across the globe. On Wednesday (March 1), the company stepped out of the box with some of hip-hop's heavyweights for their very own RGB mixtape, a project of cultural expression. 

The 11-track project features some of the best the industry has to offer including Meek Mill, Ace Hood, Lil Durk, Dave East, Kid Ink, Chevy Woods, Casey Veggies, Jahlil Beats and others who helped curate the free project.

"This project ended up being a lot more than we initially bargained for, but seeing it all come together, it was definitely worth it," said Ethika CEO Matt Cook. "The music is amazing, the product and designs are some of the best we have made and continuing to creating unique and memorable experiences remains on the forefront of our minds. I want to thank the team at Ethika and all the artists and other people that helped bring this to life."

Each artist involved with the mixtape had the opportunity to design their very own pair of Ethika underwear, which can be purchased on the company's website, along with the RGB mixtape. In the meantime stream the project below and let us know what your favorite track is.

From the Web

More on Vibe

Black Eyed Peas And Nas Release Animated Music Video For "BACK 2 HIPHOP"

On Monday (Dec. 17), the Black Eyed Peas released their music video for the '90s- throwback- influenced record "BACK 2 HIPHOP" featuring Nas, off their latest album Masters of the Sun Vol. 1.

The cinematic-like, five-minute visual features each member of the 'Peas with their own scene, where  they spit bar after bar. The colorful video is part-animated and part live-action, and incorporates inspiration from of the golden age of hip-hop as Ancient Egypt meets the Sci-Fi genre.

All three members wear red and black through the first part of the video, while Nas appears as the Great Sphinx of Giza, reminiscent of the look fans may recall from the cover of his album I Am. A young woman lip-syncs the song's hook, which samples Soul II Soul's 1989 classic hit "Back to Life (However Do You Want Me)."

While Pasha Shapiro directed the video, will.i.am reportedly came up with the concept. The hip-hop group was ecstatic to be able to work with the legendary Queens rapper, revealing, "It was 'iLLMatic,' such an honor to rock with NAS. He is such a huge inspiration to our crew!"

 

View this post on Instagram

 

BACK 2 LIFE, BACK 2 HIPHOP, BACK 2 BEP... Hit the link in bio to check the @complex video premiere for BACK 2 HIPHOP feat. @nas 🙏#mastersofthesun

A post shared by The Black Eyed Peas (Official) (@bep) on Dec 17, 2018 at 7:16am PST

On Wednesday (Dec. 19), the group will be performing the song on The Late Late Show with James Corden. Their seventh album, Masters of the Sun Vol. 1, was released in October and saw the group going back to their old-school roots with political themes.

What are your thoughts on their new music video? Sound off in the comments.

READ MORE: Will.I.Am Is Wrong About The State Of Hip-Hop

Continue Reading

Blueface Freestyles On Beat Thanks To A Ukulele

Blueface's rising career has been shaded with doubt from the naysayers about his subject content and cadence, but, in the interest of showing versatility, the 21-year-old gave an acoustic set on Twitter.

Joined only by a man holding a ukulele, the "Respect My Cryp’n" rapper sat ontop a silver car delivering some bars. The short video captioned "Famous Cyrp" takes inspiration from the 886011 Records DK affiliate's debut album barring the same name.

Famous cryp pic.twitter.com/bjTpXahe0B

— blueface (@bluefacebleedem) December 15, 2018

Unlike the bulk of the Los Angeles rapper's previous work, this is the first time fans have heard the budding emcee on beat. The new lyricist is usually seconds behind, delivering an off-beat flow, but he has managed to get cosigns from rappers like Drake, Meek Mill, Lil Uzi Vert and surprisingly, Ice Cube.

"They're not ready for it," Blueface said in an interview with Power106 at Rolling Loud. He also shared his excitement over his new found fame. "[I'm on] top of the world."  The former football player has created a cult following. With the up-and-coming rapper's start similar to Tekashi 6ix9ine there have been many comparisons between the red and blue rappers and their lasting impressions on hip-hop.

Watch Blueface hold a beat above.

READ MORE: Viral Stars Daddy Long Neck And Wide Neck Release Single Accurately Titled "Neckst Up"

Continue Reading

Viral Stars Daddy Long Neck And Wide Neck Release Single Accurately Titled "Neckst Up"

These days, it pays to have a viral moment. Charles Dion McDowell, known as wide neck after several of his mugshots (and neck jokes) went viral, has teamed up with another unique fellow to make some kind of music together.

On Sunday (Dec. 16), Wide Neck along with Daddy Long Neck, a social media personality with more 1.4 million followers on Instagram, released a music video for the comedy rap song "Neckst Up."

In a nervous soft relaxed tone, McDowell raps, "Shawty lick me up call me up neeeckst Shawty wanna f**k call me up neeeckst / Shawty suck me up call me up neeeckst / Shawty make it clap call me up neckst."

In the video, Long Neck and Wide Neck stroll through the mall wearing t-shirts that read "All Necks Matter," while taking pictures with fans and having an attractive lady entertain them while sitting down on the bench. The leading lady in the video even goes as far as licking the two internet stars with her long tongue.

Since the release of the video, "Neckst Up" has reached over a million views on YouTube. After McDowell went viral, he connected with Daddy Long Neck, whom he shares a similar abnormal body condition.

Check out the video above.

READ MORE: Let Jacquees Tell It, He’s The Jodeci Of This R&B Game

Continue Reading

Top Stories