Future Headlines Global Launch Of Reebok Classics New Zoku Runner

Future Talks Reebok, Fashion And More: "To Have Influence On The World Is Spectacular"

"My style and fashion comes from the streets," says Future during Reebok's 'Zoku Runner' Launch.

When it comes to the press, Future is now a man of very few words. That’s a rarity for an artist who just set a new Billboard charts record with 2 back-to-back number 1 albums in a row. Usually, someone who just accomplished such a prestigious feat would be running to tell everyone about it. Not Future though, the proud Atlanta native just wants to move the world with his music.

LINK: Stream Future's New Self Titled Album

"To have an influence on the culture and the fashion world is spectacular," Future tells VIBE aboard a private plane headed for New York City’s JFK airport. With just an hour left before our charted plane concludes an 8 ½ flight from London, the hottest rapper in the game is awake from a nap --- and is reveling about the success of his headlining show for Reebok’s U.K. launch of their newly released Zoku Runner sneaker.

“I feel like we bring something special," says Future about his partnership with Reebok. "[We went] above and beyond anyone's expectations as far as the style and what we choose to put out." The go-getter was fresh off of a a red eye flight from Los Angeles when he landed across the pond. Over the next 24 hours, the workaholic had to knock out a live interview with DJ Semtex, take numerous meetings and perform at London’s famed Village Underground.

However, it was all in a day’s work for the Freebandz boss. "I [just] wanted to make sure we shine light on Reebok. It's always been a classic brand and authentic,” Future says further about his love for the historic company. "The Zoku Runner is a shoe you can wear to work out and out [to the club]."

He put the sneakers to the test a few hours after theses very statements when he took the stage for nearly a thousand fans and tastemakers in East London. "I just said f*ck it, let me walk out and see how they feel it," says Future about the moment he bumrushed the stage at the Village Underground. "It was the first time I was onstage while "Mask Off" was playing."

While his exuberant performance was filled roars from the crowd and hit-after-hit, Future’s demeanor on the plane as we headed back to the Big Apple was calm, cool and collective. Though short with his words, the trap Phenom was as polite and gracious as Obama. "We wanted to be more involved in the culture and bring something for the kids,” reiterates Future while talking about his goals with the Reebok partnership.

Right before Mr. Hendrix began to show boredom with my questions, I point out that normal citizens can now pay to take a spaceship around outer space. With his well-documented love for Pluto and extraterrestrials, I assumed that he would jump at the opportunity, but as someone who is strictly focused on taking over the music industry --- it’s just too much of an uncalculated move right now.

"Nah, I got too many people to take care of on earth," says Future with a smile when asked if he would voyage beyond the sky. "I can’t take the risk."

Stay tuned for more from VIBE's interview with Future/strong>

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Raekwon x Sprayground Collab To Celebrate "Only Built For Cuban Links..." 25th Anniversary

Wu-Tang Clan's style barbarian, Raekwon The Chef and top-selling backpack company Sprayground, have come together to celebrate the 25th Anniversary of the legendary rhyme reciter's classic debut album, Only Built For Cuban Links... To purchase the hot ticket item, retailed at $100, hit up sprayground.com at 3 pm today (July 23).

Released on August 1, 1995, the full-album, which also heavily featured Rae's Wu-Tang group member Ghostface Killah, was deemed an instant classic in the world of Hip-Hop and beyond. The intricate slang, 5% Nation knowledge, fly style indicators, and street politics were coveted content during the mid-'90s where rhymes were valued at high-stakes.

Setting that high of a mark for beats and rhymes went hand-in-hand with the packaging of the Loud Records release, as the cassette tape was of a purple tint, rarely used in those times. It became the color of note when anyone referenced the album outside of its title and rechristened it universally as "The Purple Tape."

Sprayground is honoring that design history with a special limited-edition backpack in the purple hue today that boasts lyrics on the outside, a 17-inch laptop compartment on the inside, and a slew of compartments for wires and accessories.

Sure to grab the attention of die-hard fans, Raekwon states, “I have been a buyer of Sprayground for a long time, and admire (founder and creative director, David Ben David's) work. To get the opportunity to collaborate with a talented team of designers, and build a bag that encompasses me, is so dope. Looking forward to seeing it on the streets!”

Understanding the historic connection to such a heralded entity, David Ben David explained his feelings on the collab: “This collaboration has been iconic for me, I grew up listening to Wu-Tang, so this is pretty surreal! I loved tapping into the last two decades of content from him, to bring this bag to life and really show Raekwon’s unique style. Super excited to share this one with the fans."

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Dimitrios Kambouris/Getty Images for Bergdorf Goodman

Rihanna Teases New Fenty Eyewear While Fans Beg For An Album

Rihanna has been busy donating millions during the global pandemic and debuting new gear from her Fenty and Savage x Fenty brands. The latest in the lot of Fenty merch are sunglasses which Rih Rih has been teasing on Instagram this week, but her Navy of fans seem to be ready for the album to drop already.

Regardless of how impatient the fans are, Rihanna is taking her time with her long-awaited ninth studio effort. A fan wrote, “Where’s the album?” under one of Rih’s eyewear posts and she replied, “I lost it.”


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#OffRecord on Fenty.com now....can’t say I didn’t warn ya! @fenty

A post shared by badgalriri (@badgalriri) on May 13, 2020 at 3:24pm PDT

Retailing for $340, the Fenty eyewear line debuts on May 20. Split into two designs: Coded and Off Record, the sunglasses come in a variety of colors including, Candy Pink, Acid Green, Jet Black, and Milky Way.


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the Jet Blacks are for life, but this Milky Way is sumn sexy #Coded @fenty

A post shared by badgalriri (@badgalriri) on May 14, 2020 at 3:56pm PDT

Besides eyewear, Rihanna’s luxury fashion line with LVMH — which launched in 2019 — features coats, dresses, pants, skirts and jewelry.

The 32-year-old singer and fashion mogul opened up about her influence over the Fenty line in an interview with Vogue last November. “I’m not the face of my brand, but I am the muse, and my DNA has to run all the way through it,” she explained. “I don’t want anyone to pull up my website and think, Rihanna would never wear that.”

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Courtesy of BooHoo Man

BoohooMan Collaborates With Quavo On New Streetwear Collection

COVID-19 has everyone stuck inside in the house, but you still need fresh clothes for the day you step outside. With this, BoohooMan has joined forces with multi-talented rapper Quavo on an exclusive 200-piece collection for 2019's spring and summer.

The collection, inspired by Quavo’s style, will be available April 8, and will feature pieces like tracksuits, double denims, t-shirts, velour two pieces, and much more.


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❌ DRIP INCOMING ❌ 15 days until the biggest collaboration of the season drops 💯 Who's copping?👇 #boohooMANxQuavo

A post shared by boohooMAN (@boohoomanofficial) on Mar 27, 2019 at 11:16am PDT

“Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mindset and just bring my ideas to life," Quavo said via press statement. "When I met the team they were young and represented the culture so I thought, ok, we can collaborate and do something special. I’m happy for it to come around again. This time it’s better," the Migos member continued.

Accessories also includes bucket hats, bum bags, peak caps, sliders, transparent PVC body bags, among others.

“Working on this second drop with Quavo came so naturally to all involved," said Shane Chin, head designer at boohooMAN. "Quavo has a really distinctive style, so despite the majority of it being striking, it is ultimately all very wearable, which is what we do best – provide products that speak to the uniqueness in us all," Chin continued.


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boohooMAN x H U N C H O. Coming soon 🥶☔️

A post shared by boohooMAN (@boohoomanofficial) on Apr 1, 2020 at 7:00am PDT

BoohooMAN has worked with the likes of Tyga, Rae Sremmurd, French Montana and others. This collection includes 100 items, and ranges from the prices of $12 - $80, which can be found here.

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