Jay Z’s New Venture Through Roc Nation Will Benefit Startups

Jay Z steps into a new role with the launch of Arrive, a division of Roc Nation that will focus on lending support to burgeoning startups, reports Rolling Stone.

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Arrive is composed of a partnership with Roc Nation, GlassBridge Asset Management and Primary Venture Partners, and promises a platform that will provide, “brand services, business development, advisory and capital to drive growth in their organizations,” a statement reads.

“What Roc Nation has built so far is a true testament to their vision, capabilities and willingness to dig in and take their companies to the next level,” said Ben Sun, Primary Venture Partners co-founder. “We are thrilled to partner with the amazing team at Arrive and to leverage these unique resources to build the next generation of powerful brands.”

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Mr. Carter created a stellar business portfolio based on talent management with Roc Nation, Roc Nation Latino and Roc Nation Sports. By lending a helping hand to new business developers, his vision will reach new heights.

“Arrive was created to leverage our experience and resources in building brands, developing consumer-facing businesses, managing artists and representing athletes,” said Neil Sirni, Roc Nation’s leader of new ventures. “We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses.”

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Reportedly, in addition to Arrive, Roc Nation will also place an emphasis on financing socially conscious investments—yet it’s still unclear which companies Arrive will back.