empire garage

VIBE SXSW 2017 Showcases at Mazda Studio at Empire: Rick Ross, Yo Gotti, Talib Kweli, JoJo and More

VIBE, SPIN and Stereogum (in conjunction with Mazda) have united to celebrate artistry and innovation in music and technology at the 2017 SXSW conference in Austin, Texas. The music brands will team up to take over the city’s stalwart Empire Control Room and Garage (606 E. 7th St.) for a heavily stacked series of day parties and official nighttime showcases on the Empire Garage Stage.

VIBE will present an inspired and wide-ranging mix of artists across its series of curated showcases on Thursday, March 16, highlighted by a special collaboration with Epic Records for a blockbuster Thursday night showcase. Headlined by the one-two punch of hip-hop heavyweights Rick Ross and Yo Gotti, the show will also feature heavily buzzed emerging acts including the Andre 3000-endorsed Divine Council, South Carolina upstart Nick Grant, Lil Yachty protégée Kodie Shane and “Pull Up” hit-maker, Swift. Special surprise guest artists are also expected.

Thursday, March 16, 7:00 p.m to 2:00 a.m.

Earlier in the day, VIBE will get the afternoon started with a power-packed daytime showcase including legendary rapper Talib Kweli performing with a full band, pop/R&B powerhouse JoJo, acclaimed Roc Nation rapper Rapsody, and emerging “Frustrated” singer R.LUM.R.

Thursday, March 16, 12:00 pm. to 5:00 p.m.

SPIN and Stereogum will also present showcases on the Empire Garage Stage including sets from Danny Brown, DJ Esco, Lil Yachty, Bibi Bourelly, Sleigh Bells, Mastodon, and many more. Meanwhile, the Control Room will host a series of official SXSW evening showcases for Neon Gold, Kitsune, Zero Fatigue, and JuiceLand Radio.

In addition, Mazda is set to unveil an opportunity to discover and explore Mazda’s design, technology and artistry first-hand through interactive installations with designers and brand experts who will host new activities each day.

See below for the complete schedule of SPIN, VIBE, and Stereogum events happening at the Mazda Studio at Empire during SXSW 2017, March 13-17.  

RSVP is open now at MazdaStudio.com.

Mazda Studio at Empire Schedule (March 13-17)

Presented by SPIN, Stereogum and VIBE

MAZDA STUDIO AT EMPIRE GARAGE

MONDAY, MARCH 13

Heard’s 7th Annual Music Tech Mashup

11:30 Robert Glasper with Bilal, Terrace Martin, Christian Scott, Taylor McFerrin, Derrick Hodge, and Marcus Gilmore 10:00 Jacob Banks
7:00-10:00 Special Guest Local Artists

TUESDAY, MARCH 14

SPIN Day Party
4:00 Lil Yachty
3:00 The Drums
2:00 Sofi Tukker
1:00 Kweku Collins

Stereogum Evening Showcase
1:00 Sleigh Bells
12:00 Real Estate
11:00 Girlpool
10:00 Julie Byrne
9:00 Hurray for the Riff Raff
8:00 Mothers

WEDNESDAY, MARCH 15

Stereogum Day Party
4:00 The New Pornographers
3:00 Jamila Woods
2:00 Hand Habits
1:00 Tkay Maidza

SPIN Evening Showcase
1:00 Danny Brown
12:00 DJ Esco
11:00 Bibi Bourelly
10:00 Japanese Breakfast
9:00 Hippo Campus
8:00 Allison Crutchfield

THURSDAY, MARCH 16

VIBE Day Party
4:00 Talib Kweli with Live Band
3:00 JoJo
2:00 Rapsody
1:00 R.LUM.R

VIBE Presents Epic Records Evening Showcase
12:35 Rick Ross
11:55 Yo Gotti
11:15 Special Guest
10:30 Kent Jones
9:50 Divine Council
9:10 Nick Grant
8:35 Kodie Shane
8:00 Swift

FRIDAY, MARCH 17

SPIN Day Party
4:00 Kelela
3:00 Saba
2:00 Vagabon
1:00 Diet Cig

SPIN Evening Showcase
1:00 Show Me the Body
12:00 Mastodon
11:00 Beach Slang
10:00 Chastity Belt
9:00 Potty Mouth
8:00 The Regrettes

MAZDA STUDIO AT EMPIRE CONTROL ROOM

MONDAY, MARCH 13
12:30 Cut Chemist Presents Tunnel Vision
11:30 Techno Self (Deantoni Parks)
10:45 Mr. Lif
9:45 Special Guest
9:00 Open Mike Eagle
8:15 Mobley

TUESDAY, MARCH 14
JuiceLand Radio Showcase
12:30 Daedelus
11:15 Octopus Project
10:00 Anna Wise
9:15 Eliot Lipp
8:30 Iman Omari
7:45 Capyac

WEDNESDAY, MARCH 15
Neon Gold Showcase
1:00 Bearson
12:30 Youngr
11:30 James Hersey
10:30 The Japanese House
9:30 Matt Maeson
8:30 Tei Shi
7:45 Flint Eastwood
7:30 Friendly Greg

THURSDAY, MARCH 16
Kitsuné Showcase
1:00 Tasha the Amazon
12:25 Sammus
11:15 Pell
10:40 Topaz Jones
10:05 Trapo
9:30 Rome Castille
8:00 oddCouple

FRIDAY, MARCH 17
Zero Fatigue Showcase
12:40 Smino
11:50 Monte Booker
11:00 Jean Deaux
10:10 Jay2
9:20 Via Rosa
8:30 Bari

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Peele recently spoke to VIBE about casting Duke (our April 2019 cover star) in the role of patriarch, Gabe Wilson. “I have to have somebody voice what the audience was saying,” he said. “In the case of Get Out, it’s Rod, like, ‘How have you not left yet?’ [In Us], Winston is largely that voice. There’s one moment where Lupita [Nyong’o] takes a step into the unknown, where black people [will think], ‘I don’t know.’ But to have Winston say, ‘Aaaand she left. Your mother just walked out of the car.’ That’s all we need.”

Duke also opened up about the intricacies of his character. “His function isn’t to see through the veil. His function is to tell the absolute truth how he sees it,” explained the 32-year-old actor. “He’s sometimes there to say the things that other people don’t want to say, but he’s also there to make fun of things to keep it from not getting too heavy, even though it’s real. That was my job. [Peele] respected that. I like to lean into functions. If I’m going to be your antagonist, I’m gonna really push you. If I’m gonna be your clown, funny guy, I’m gonna do that.”

Click here to read VIBE’s April 2019 cover story.

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Cardi B Explains Why She Wants To Trademark “Okurrr”

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Since people tend to ask Bardi to use what has become her signature catch phrase, she figured that it was time to cash in. “You think I ain’t gonna’ profit off this sh*t? B*tch white folks do it all the motherf**king time,” she said. “So you gon’ be mad at me ‘cuz I want to get some motherf**king money?

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The Bronx native caught heat for wanting to trademark the word because she wasn’t the first to say “okurrr.” Cardi already revealed that she started using it after she heard Khloe Kardashian saying it, but the word was originally popularized in drag culture -- most notably by Rupaul’s Drage Race contestant Laganja Estranja, in 2014.

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Although Bundy caught criticism for her little character, which was deemed racist, she typically gets credit for bringing “okrrr” (different spelling) to the internet a full decade before Cardi made it mainstream.

No matter the origin, it looks like Cardi will be the only one profiting off of “okurrr.”

 

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#CardiB on why she decided to trademark “Okurr”

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West sued EMI in an effort to “gain freedom” from his contract, and to own his publishing. In the lawsuit, ‘Ye argued that his contract ended in 2010 under California law, which bars entertainers from being tethered to an agreement for more than seven years. The multi-Grammy winner, who signed the deal back in 2003, also accused the company of slavery because the contract doesn’t allow him to retire.

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