Roc-x-New-Era-24-1491247496 Roc-x-New-Era-24-1491247496
Calligrafist Photography

Roc Nation's Emory "Vegas" Jones Talks Teaming Up With New Era For MLB Cap Collection

"When I first heard about it, I was all the way in."

Roc Nation has partnered up with New Era to launch their debut collaboration with the MLB for a capsule collection that will certainly catch the eye of anyone in tune with the culture. With the first debut on Friday, March 31, the limited edition collection will launch on two more occasions throughout 2017 on New Era and Lids websites, as well as flagship stores. This $50 collaboration is just the tip of the iceberg for the culture pushing teams.

VIBE caught up with the Roc's Head of Lifestyle Operations Emory "Vegas" Jones to discuss the inspiration behind the collaboration, future plans for the brand and why New Era and Roc Nation form the perfect marriage. For now, Jay Z’s company is continuing the legacy of his quote “I make the Yankee hat more famous that a Yankee can.”

READ: Roc Nation Latin Recruits Colombian Singer-Rapper Farina

Vibe: How did the New Era x Roc Nation collaboration come together?

Emory Jones: I got a call from New Era. New Era having the official license for the MLB and Lids being a number one partner with that, it just felt like they wanted to make a change in the culture. It was brought to my eyes that they wanted to do something so you know me. When I first heard about it, I was all the way in. I look at the opportunity that is bigger than selling a hat.

Was the MLB your preferred sport to collaborate with?

Personally, I already do a lot of things with a lot of other sports. With New Era, I did a bunch of stuff with the NBA. We are ready to do some stuff with the NFL. When you think about a hat, our crown is famous right now. It’s a collector's item. Why not go with the league who started the cap. I looked at it from that standpoint - MLB being America’s pastime. This was an opportunity to teach our youth who don’t understand [that] some more and bring them back into what was going on.

When I was growing up, soccer was my favorite sport, I used to play it all year long until I got to high school. When I got to high school, I stopped playing because that wasn’t the cool thing to do. [It was] football and basketball and then football and soccer were during the same season so I gave up something I loved just to please everybody else. I just wanted to show the youth that there is a lot of culture in all sports and I’m a big fan of MLB, always been since my mom embedded in me that the Yankees were the best thing ever. Me, being born in Maryland and moving back and forth since I was 14, people thought I became a Yankee fan after I started coming to New York and I was like, 'Nah. From day one.’

Why is Roc Nation and New Era the perfect marriage?

Not to be arrogant, but what we do in Roc Nation is so in tune with the culture that it’s one of those things where we live it. When you talk about a cap, no one does it better than a New Era cap. I grew up on fitted hats. I remember I couldn’t wait to be able to afford a fitted hat because it was like stepping into a new space. Lids was the place. You would go by the Lids store and think, one day I’ll be able to get a fitted hat, and once I got my first fitted hat, I knew I arrived. It was an addiction. It was like you took another step into a higher place.

I know only a few hats are coming out in select Lids locations across the country, Is there going to be a re-release at some point?

Yes. The thing was to put it out there tastefully. I didn’t want to make it limited. It’s to be tasteful and understood. Once it’s understood why it’s done, we come back later with it. Everybody that knows me knows that I’m down for the everyday man. I love the everyday kid.

So what’s next for New Era and Roc Nation?

We’ve had a long relationship that has been going smooth since day one. We still have two more drops for MLB coming later. That’s already in play [and] happening this year.  After that, I’m going to let it flow into some other leagues to and see what we can do.

You grew up a soccer fan. Do you see a possible collaboration with Roc Nation and that part of the culture?

Of course. That’s something that we have been talking about for the last couple of years. I feel like it’s one of the sports I would like to get the community more involved with. The thing that I loved about soccer growing up was that it kept me in shape. Being out in the field opens your mind up and I feel it’s more than just a sport. I think there are great opportunities there.

Jerseys are becoming a big thing. Is a Roc Nation soccer jersey in the works?

I’ll tell you what, I’m not gonna put it all out there, but there are a few things already in that pipeline.

From the Web

More on Vibe

Courtesy of Google

Ayesha Curry Celebrates Google Assistant Partnership With Thanksgiving Recipe

Just in time for Thanksgiving, Ayesha Curry has teamed up with Google Assistant to share a hearty recipe or two for the chef in you.

To celebrate their partnership, the entrepreneur and mother of three made an appearance at Google's Friendsgiving event in New York City SoHo district on Thursday night (Nov. 14). Before starting a cooking demo, Curry talked about her love for cooking, the importance of family sitting around the table for a meal, and how Google Assistant has helped make her life easier.

"I think it's great because I can walk into my kitchen, child in hand while making a bottle, and ask what the rest of my day looks like. I can just say, 'Hey Google, what does the rest of my day look like' and it'll pull up my whole schedule and it's just one extra peace of mind because I didn't have to do anything tangible. It's effortless... It's like a digital version of a cookbook with how-tos, timers, everything in one and it can truly be integrated into your kitchen."

After using Google Assistant to playfully cue the Kids Bop version of "Truth Hurts," Ayesha whipped up her new Fall Bread Pudding with Brown Butter Apples recipe on a cast iron enamel skillet from her cookware collection. Not only did the device give step-by-step instructions, but it also provided her with alternative ingredients for one of the ingredients.

"With this recipe, you'll see it's super easy, it's fool-proof. Baking is so scientific, this [recipe] is not that. That's what I love about it."

After serving the cooked bread pudding to the audience, the Seasoned Life author talked about her upcoming cookbook in collaboration with one of her sisters and what people can expect.

"It's going to packed, full of flavor. The realistic nature of this [cooking mother] situation is that unless I'm writing a cookbook and developing recipes, I'm not cooking every night at home. That's just not realistic. We all have jobs, we all have things we're taking care of, but I'm always trying to get a meal on the table.

"So that's what this new book is really going to be about. It's going to be about quick, simple, easy ways [to cook]. I tried to keep everything 30 minutes or less, but it's packed and full of flavor."

Ayesha Curry's Fall Bread Pudding recipe can be found exclusively on any Google Nest device. If you're a Google Assistant users, simply say "Hey Google, show me Ayesha Curry's fall bread pudding recipe" and you'll have a sweet and savory dessert for your Thanksgiving (or Friendsgiving) dinner.

Continue Reading
VINTA

Cam Newton Launches Limited Edition Travel Bag With VINTA Supply Co.

Former NFL MVP Cam Newton has a reputation as one of the most fashion-forward athletes in the world. And now, he's placing his stamp on a new travel accessory.

In early 2019, Newton joined forces with the startup premium accessories company Vinta as a creative partner, and the two have launched Newton's first premium backpack, the TYPE-II C1N, available for pre-order at vinta.co. The bag, according to a press release, is "specifically created for style-conscious travelers and busy city living."

“I’m excited to be working with Vinta and putting my first bag out into the world. It’s called the TYPE-II C1N, and it’s designed for a person like me, with a constant schedule, who doesn’t stop and wants a fashionable, high-quality bag that’s functional for everyday life,” Newton said in a statement. “It’s customizable, stylish, and every feature has been so well thought out and designed. That’s what Vinta embodies: travel made easy. I know they’ve done it for me, and I know they’re going to do it for everyone who buys one.”

The TYPE-II C1N comes in two colors – sand and berry – and is made of a weatherproof coated twill exterior, with features such as a modular leather field pack and dopp kit, space for a 15” laptop, an elevated satin interior, internal mesh pockets, and flat lay panels.

This isn't Newton's first foray into fashion and accessories. Along with turning heads with his outrageous outfits at game days and press conferences, earlier in his career, he launched a menswear line with the Southern department store Belk.

Continue Reading
Photo by Eric Thayer/Getty Images

Delta To Relaunch SkyMiles American Express Cards With More Perks For All

Business owners and consumers alike will soon be able to reap even more benefits from the Delta Skymiles American Express Card. Beginning January 30, 2020, cardholders will be able to earn more miles on everyday purchases and access more travel perks.

The relaunched American Express Card portfolio will include 4 tiers of card options for consumers (Delta SkyMiles® Blue American Express Card, Delta SkyMiles® Gold American Express Card, Delta SkyMiles® Platinum American Express Card, and Delta SkyMiles® Reserve American Express Card) and 3 tiers of options for business owners (Delta SkyMiles® Gold Business American Express Card, Delta SkyMiles® Platinum Business American Express Card, and Delta SkyMiles® Reserve Business American Express Card).

“We’re constantly listening to our customers and spent the last year digging deep on what they expect from an industry-leading Card. The result is a diverse portfolio of redesigned Cards that will deliver rich rewards and benefits that give travelers unmatched options that fit their lifestyle needs,” said Sandeep Dube, Delta’s Senior Vice President – Customer Engagement & Loyalty, and CEO – Delta Vacations. “Each Card is tailored to what our customers have told us is most important to them – ranging from ways to earn even more miles to travel perks along the way.”

Some new perks for consumers and business owners include earning 2 times the miles for purchases at restaurants and supermarkets, no transaction fees, earn 3 times the miles for airfare and hotel bookings, access to complimentary upgrades and more.

“This is a powerful expression of the backing we provide to our shared customers. We listened to their needs and made exciting changes to the Cards that give them greater value across the board,” said Eva Reda, Executive Vice President, Global Consumer Partnerships, American Express. “With lots of perks that elevate your travel experience, double and triple miles on spending where it counts and so much built-in value, it really pays to have our Delta Cards.”

To learn more about the new perks and their limited time offer (ending on October 31, 2019), visit news.delta.com.

Continue Reading

Top Stories