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Roc Nation's Emory "Vegas" Jones Talks Teaming Up With New Era For MLB Cap Collection

"When I first heard about it, I was all the way in."

Roc Nation has partnered up with New Era to launch their debut collaboration with the MLB for a capsule collection that will certainly catch the eye of anyone in tune with the culture. With the first debut on Friday, March 31, the limited edition collection will launch on two more occasions throughout 2017 on New Era and Lids websites, as well as flagship stores. This $50 collaboration is just the tip of the iceberg for the culture pushing teams.

VIBE caught up with the Roc's Head of Lifestyle Operations Emory "Vegas" Jones to discuss the inspiration behind the collaboration, future plans for the brand and why New Era and Roc Nation form the perfect marriage. For now, Jay Z’s company is continuing the legacy of his quote “I make the Yankee hat more famous that a Yankee can.”

READ: Roc Nation Latin Recruits Colombian Singer-Rapper Farina

Vibe: How did the New Era x Roc Nation collaboration come together?

Emory Jones: I got a call from New Era. New Era having the official license for the MLB and Lids being a number one partner with that, it just felt like they wanted to make a change in the culture. It was brought to my eyes that they wanted to do something so you know me. When I first heard about it, I was all the way in. I look at the opportunity that is bigger than selling a hat.

Was the MLB your preferred sport to collaborate with?

Personally, I already do a lot of things with a lot of other sports. With New Era, I did a bunch of stuff with the NBA. We are ready to do some stuff with the NFL. When you think about a hat, our crown is famous right now. It’s a collector's item. Why not go with the league who started the cap. I looked at it from that standpoint - MLB being America’s pastime. This was an opportunity to teach our youth who don’t understand [that] some more and bring them back into what was going on.

When I was growing up, soccer was my favorite sport, I used to play it all year long until I got to high school. When I got to high school, I stopped playing because that wasn’t the cool thing to do. [It was] football and basketball and then football and soccer were during the same season so I gave up something I loved just to please everybody else. I just wanted to show the youth that there is a lot of culture in all sports and I’m a big fan of MLB, always been since my mom embedded in me that the Yankees were the best thing ever. Me, being born in Maryland and moving back and forth since I was 14, people thought I became a Yankee fan after I started coming to New York and I was like, 'Nah. From day one.’

Why is Roc Nation and New Era the perfect marriage?

Not to be arrogant, but what we do in Roc Nation is so in tune with the culture that it’s one of those things where we live it. When you talk about a cap, no one does it better than a New Era cap. I grew up on fitted hats. I remember I couldn’t wait to be able to afford a fitted hat because it was like stepping into a new space. Lids was the place. You would go by the Lids store and think, one day I’ll be able to get a fitted hat, and once I got my first fitted hat, I knew I arrived. It was an addiction. It was like you took another step into a higher place.

I know only a few hats are coming out in select Lids locations across the country, Is there going to be a re-release at some point?

Yes. The thing was to put it out there tastefully. I didn’t want to make it limited. It’s to be tasteful and understood. Once it’s understood why it’s done, we come back later with it. Everybody that knows me knows that I’m down for the everyday man. I love the everyday kid.

So what’s next for New Era and Roc Nation?

We’ve had a long relationship that has been going smooth since day one. We still have two more drops for MLB coming later. That’s already in play [and] happening this year.  After that, I’m going to let it flow into some other leagues to and see what we can do.

You grew up a soccer fan. Do you see a possible collaboration with Roc Nation and that part of the culture?

Of course. That’s something that we have been talking about for the last couple of years. I feel like it’s one of the sports I would like to get the community more involved with. The thing that I loved about soccer growing up was that it kept me in shape. Being out in the field opens your mind up and I feel it’s more than just a sport. I think there are great opportunities there.

Jerseys are becoming a big thing. Is a Roc Nation soccer jersey in the works?

I’ll tell you what, I’m not gonna put it all out there, but there are a few things already in that pipeline.

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Artist Hebru Brantley Collabs With Bombay Sapphire To Support Black Lives Matter Chicago

The front lines of various movements can be filled with not only the physical presence of people but also the creative spaces that support the way. Visual artist Hebru Brantley is adding to the Black Lives Matter Chicago organization with the help of spirits brand Bombay Sapphire. Brantley, a Chicago native, is world-renowned for his artistry. His images and symbolism of blackness gives colorful scenes of spirited aviation and flash worthy stylishness with his young Fly Boy and Lil Mama characters.

For his link up with the Gin brand, Brantley drew on more universal themes as stated in the press release for the union, it's "an extension of Stir Creativity, the global platform from Bombay Sapphire, the Hebru Brantley Limited Edition embodies the brand’s mission to inspire and awaken the creative potential within everyone." The 750 ML bottle went on sale on July 1st and retails for $26.99. A portion of the proceeds will help BLM Chicago in their efforts against racism.

Brantley spoke to VIBE on the collaboration, raising Black children and his place of inspiration. To purchase the collab bottle click here at Reserve Bar.

VIBE: How did this Bombay collaboration come about? 

Hebru Brantley: It all started with me being a part of the Artisan Series back in the day. I had a very successful Miami Art Week experience as a result, which was a turning point in my career. Since then, the brand has been a big supporter of my various creative ventures, like sponsoring the opening night of Nevermore Park, immersive art experience, and one of my most ambitious projects to date. Meanwhile, Bombay Sapphire approached me about doing a very special project, which was designing their first-ever artist-designed limited-edition bottle. I want it to inspire hope for a better future and shine a light on the courage and resilience of Black people in America. It felt only right that Bombay Sapphire and I were able to do this together to benefit Black Lives Matter Chicago, to support the critical work they do in fighting for racial justice in my hometown.

Despite COVID-19 and the country confronting systemic racial injustices, where you are drawing your inspiration from these days?

I've always drawn inspiration from film, TV, comic books, my culture, and history, so not much has changed there. What feels different is my motivation to get out what I create, there is an even greater sense of urgency for me now then there was before. I am grateful for the opportunity to uplift and inspire and I feel that my message really resonates with people now more than ever.

Speaking of racial injustice, we saw your Harper’s Bazaar editorial and as a father raising Black children, what are some conversations you're having with them that you didn't have growing up?

A lot of the conversations are the same or similar to the ones I had with my parents growing up. The only difference is that I was taught to be aware of racism and certain incidents felt historic. For my kids they're living in a racial justice movement, we are living part of history. The conversations and relevance to those conversations are true and current. They're on TV, on social media for my kids to see and experience firsthand.

Besides Bombay, what other projects are you working on?

I'm working towards a few exhibitions in 2021, brand collaborations, etc. We have some exciting things coming up, so stay tuned.

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DJ Snoopadelic, aka Snoop Dogg, performs at the Rookie of the Year Party during Pepsi Zero Sugar presents Neon Beach at Clevelander at the Clevelander South Beach on January 30, 2020 in Miami Beach, Florida.
Dimitrios Kambouris/Getty Images for Pepsi

Snoop Dogg Is Dropping His Very Own Wine Bottle

Snoop Dogg will soon release his very own wine blend, thanks to his multi-year deal with Australian winery 19 Crimes owned by Treasury Wine Estates. The name of his first bottle? Snoop Cali Red.

"I've been a fan of this wine, and I'm excited to unveil my Snoop Cali Red this summer and share the experience with all my fans," said Snoopzilla in a press release. "It's one of the most successful brands in the market, so I'm more than eager to bring this collaboration to the world!"

TWE marketing vice president John Wardley added: "Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family. Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red."

The actual bottle's label is set to feature a photo of a hooded Snoop while the actual blend consists of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. As for how much a bottle will cost? $12 USD. "Snoop Cali Red" hits shelves in Summer 2020 at select wine stores. For more information or to locate a store near you, visit 19crimes.com.

Bonus: Earlier this month, a comedic rendition of Snoop Dogg's "Gin and Juice" made rounds on social media platforms. Watch it below.

 

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A'Lelia Bundles On Netflix's 'Self Made,' Black Hair, And Self-Expression

Netflix looks to answer the Oscars debacle from earlier this year with an exciting new four-part limited series, Self Made: Inspired by the Life of Madam C.J. Walker. Starring Octavia Spencer in the title role, Self Made utilizes the research of Madam Walker’s great-great-granddaughter, A’Lelia Bundles, who wrote a New York Times bestseller about her family’s legacy in Black hair care. A’Lelia, a former network television news executive and award-winning producer for 30 years at NBC and ABC News, authored On Her Own Ground: The Life and Times of Madam C.J. Walker to inform a new generation about the importance of America’s first successful Black entrepreneur.

Madam Walker was the daughter of slaves, and a widow at the age of 20. Seeing a need for healthy hair alternatives that catered to the Black woman, Madam C.J. Walker and her family built a business empire that focused on cosmetic and hair care products for women of color. Many of her company’s employees were women, including Marjorie Joyner (co-founder of the National Council of Negro Women) and Alice Kelly (the first forewoman and manager of the Walker factory). Through hard work and effort, Madam Walker turned her wealth into philanthropy and made friends with “talented tenth” MVPs: W.E.B. Du Bois and Booker T. Washington.

A’Lelia Bundles is also the president of the Madam Walker/A’Lelia Walker Family Archives, making her the oracle behind her famous ancestors’ speeches, publications, documents, photographs and past public initiatives. VIBE was fortunate enough to get the engaging public speaker and lover of history to talk about her great-great-grandmother’s impact on the Black entrepreneurial spirit, discovering her own revolutionary acts through her Black hair growth, and shares why she celebrates today’s stars for championing Black self-expression.

VIBE: Self Made: Inspired by the Life of Madam C.J. Walker hits Netflix on March 20, during Women’s History Month. With those events in mind, I wanted to ask you about your involvement with the series and what message do you hope the show can convey to Black audiences?

A’Lelia Bundles: My book, On Her Own Ground: The Life and Times of Madam C.J. Walker was optioned a few years ago by Mark Holder of Wonder Street [Productions]. Mark then approached Warner Bros. and then Netflix about turning it into a series. Once that went through, Octavia Spencer came on board, and we went through the process from then on. I’m considered a consulting producer, which means that I had some script review, but I really hope that what comes from this is that more people will know Madam C.J. Walker’s name, and that their curiosity will be pricked a bit so they’ll want to learn even more about her.

Obviously, with the show being a limited series, you can only scratch the surface of her legacy and impact. Add to that that I’ve done almost 50 years’ worth of research on Madam Walker and her life, and so I am renaming my book into Self Made with Octavia Spencer’s picture on the cover, as well as an audiobook that I just recorded a few weeks ago.

Congratulations.

Thank you!

It is an interesting time in the world of content creation where people of color are able to inform others through the visual medium. Earlier this year, we had Who Killed Malcolm X, and When They See Us in 2019 had a new generation learning about the Central Park Five. You say  Self Made only scratches the surface, but what do you hope people take away from this show when it compares to the rise of the Black haircare industry?

There is a core of people who know and love Madam C.J. Walker, but there’s a much larger audience who don’t really know about her. I think Self Made will give people a window into her life. Octavia Spencer is the right person to play this role. She has an understanding of the obstacles that Black women face and, in her own personal life, she has certainly overcome obstacles and dealt successfully with challenges.

The message I hope people get from this series is that a Black woman in the early 20th century not only started a business, but empowered other women, and went on to become the first self-made Black millionaire. By helping those women become economically independent, she created jobs and generational wealth for thousands within the Black community.

 Switching braids a bit, I wanted to ask you about your own hair care journey. When did you learn that Black hair could be politicized?

I learned that my hair could be politicized when I was a senior in high school. Both my parents worked at the Madam C.J. Walker Manufacturing Company, with my dad eventually being hired by another company called Summit Laboratories that made chemical hair straighteners.

At that time, I’d see Angela Davis and Cicely Tyson with the big afro, plus the Black Power Movement was in full swing. People were getting rid of their processed and straightened hair, which awakened my political consciousness. I knew to have an afro was a sign of rebellion, much like how the white kids were growing their hair long, Black kids like me were using our hair to make a statement against the issues of the time.

 To relate that to what’s going on with today’s youth, I wanted to get your thoughts on the struggles that kids like Deandre Arnold and others experience when trying to express themselves…

Companies like Sundial Brands and people like Matthew Cherry are making a statement by supporting young people while saying to the rest of the world that you will not shame our babies. It’s very hard to be a kid, especially in a predominantly white school or white town where other people want to police your body and hair. It is angering to me that anybody can be expelled from school because of the hair that grows out of their head. Our hair is beautiful the way it grows and the judgments that other people make need to evolve.

 Speaking of evolution, I must ask what your own favorite hairstyles of today are that you’d rock if you could?

I love people who have really long locs. I love how they can go in different directions or pile it up into a big crown on the head. I love just really full hairstyles that have structure. My hair is pretty limp [laughs] and I’m not able to do that, but if I could, I would. At this stage of my life, though, it would take so much work and product and maintenance that I am really all about that easy life.

 How do you feel about media places like Huffington Post’s Black Hair Defined project spotlighting stories about Black hair and the Black hair care industry?

It is really important that places like this make statements that our hair is beautiful and that there’s nothing wrong with our hair. People like Richelieu Dennis, founding CEO of Sundial Brands and now owns Essence Magazine, has created a $100 million VC fund called the New Voices Fund for women entrepreneurs of color. Support from companies and media places like these are uplifting Black hair, hair care, and cosmetic companies that make it plain that we’re not going backward and only are going to continue to express ourselves.

 Last question, Ms. A’Lelia: What is the continuing impact Madam C.J. Walker’s legacy has on Black entrepreneurs?

Her impact is that of a great American rags-to-riches story. I hope that by the time people have finished watching the series, and doing some additional research, that they really see Madam C.J. Walker as a multidimensional woman. She was the first child in her family to be born after slavery, who was a millionaire by the time of her death in 1919 and made a difference in her community as a patron of the Arts and a helper of other women to become economically independent. I think this, her being an impactful inspiration to many, gives hope to others to follow in her footsteps.

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