shea-moisture-breakfast-club-1493391510
YouTube- Breakfast Club Power 105.1 FM

Shea Moisture CEO Speaks On Controversial Ad On 'The Breakfast Club'

The hair and beauty corporation came under fire for airing a commercial showing lighter-skinned women with seemingly manageable tresses, leaving an entire demographic of women who buy their products unrepresented.

Rich Dennis, the founder and CEO of Shea Moisture, spoke to the hosts of Power 105.1's "The Breakfast Club" on Friday (Apr. 28) about the company's trying week. The hair and beauty corporation came under fire for airing a commercial showing lighter-skinned women with seemingly manageable tresses, leaving an entire demographic of women who buy their products unrepresented.

"We've always stood for black women and the black community, and we acknowledge that ad," said Dennis. "We stand up and say 'yeah, that's not what we intended to do.'"

Dennis also explains that the company weighed their options with which commercial to air, as there was several "pieces of content" to choose from, many containing black women. However, he acknowledges that the message behind the commercial was misconstrued.

"All of these different women have different need states, hair issues, we weren't trying to talk about cultural issues," he continues. "The intent was, hey, you have these different issues, you've been dealing with them, let's have a conversation about them...In this particular piece, the diversity of hair types did not include a woman with thick, curly hair...a dark-skinned woman wasn't represented in that piece...it was just about doing your hair."

"In hindsight, we should have spoken directly to [all consumers]," he says. "It was incomplete and it was dropped out of context...the point is that, we're a brand that have stood for this community, and we're gonna continue to stand for this community, and we're gonna make mistakes, and when we make these mistakes we're gonna own them."

"When we stand for this community and we broaden the reach of the brand, we also can never forget what we mean to this community," he explains. "We have to continue to stay focused on her, and represent her everywhere that we are."

Thoughts?

From the Web

More on Vibe

Sean Gallup/Getty Images

Barack Obama Announces Release Date For ‘A Promised Land’ Memoir

Following the mega-success of his wife’s Becoming release, Barack Obama is poised to debut his own memoir, A Promised Land, this fall. The former president made the literary announcement on Twitter on Thursday (Sept. 17).

“There’s no feeling like finishing a book and I’m proud of this one,” Obama tweeted while explaining that he tries to give an “honest account” of his presidency in the book. The release will also touch on “the forces we grapple with as a nation, and how we can heal our division and make democracy work for everybody.”

There’s no feeling like finishing a book, and I’m proud of this one. In 'A Promised Land,' I try to provide an honest accounting of my presidency, the forces we grapple with as a nation, and how we can heal our divisions and make democracy work for everybody. pic.twitter.com/T1QSZVDvOm

— Barack Obama (@BarackObama) September 17, 2020

The highly anticipated and introspective release takes readers on a “compelling journey” and details Obama’s “improbable odyssey from a young man searching for his identity to leader of the free world.” Included in the memoir are striking personal details about his political education, as well as landmark moments from his first term presidency.

The Obamas secured the reported $60 million book deals around a year after ending their tenure in the White House. Michelle Obama’s book became the best-selling memoir in history.

A Promised Land is currently available for pre-order at Obamabook.com. The memoir will be released on Nov. 17.

Continue Reading
David M. Benett/Dave Benett/Getty Images for Fendi

Big Sean, Jhene Aiko Working On Follow-Up To ‘Twenty88’ Debut

It’s the super group that Big Sean and Jhene Aiko’s fans have been patiently waiting to return. Sean and Aiko are indeed working on a follow-up to their Twenty88  debut, the Detroit rapper confirmed during a Reddit AMA with fans on Wednesday (Sept. 16).

When asked about the possibility of new music from Twenty88 Sean coyly replied, “It’s in the works.”  Twenty88 recently reunited for “Time In” off Sean’s Detroit 2. Aiko is also featured as a solo artist on Sean’s album on the track “Body Language” featuring Ty Dolla Sign.

Twenty88 dropped their debut self-titled album in 2016. The self-described “passion project” was recorded in secret and features only eight songs. The album has been streamed more than 8 million times since its release.

“We were making music and the chemistry was undeniable,” Sean explained of recording Twenty88 in a 2017 interview. “We had so many songs we did that I wouldn’t use for my album and she probably wouldn’t necessarily use them all for her album. It was like, we’re not just going to hold on to this, so we figured out a way to give it to the fans and create a whole other world in our universe, aside from me and aside from her, so we decided to make a group.

“It’s one of my favorite things I’ve ever done. It’s one of the coolest experiences to be in a group, especially with somebody you care about. It reminds me of Marvel comic books, like Iron Man, Captain America movies and stuff like that. I think it’s cool to create all these different worlds in your own universe. I was really excited that she wanted to do it too.”

Continue Reading
Chris J Ratcliffe/Getty Images

Rihanna Taps Travis Scott, Ella Mai, Miguel For Savage x Fenty Fashion Show

Rihanna is gearing up for a major fashion moment! The beauty and fashion mogul announced her Savage x Fenty Show Vol. 2 on Thursday (Sept. 17), which is set to stream on Amazon Prime next month.

The unique fashion experience will showcase a combination of models, actors and dancers, and features performances from Travis Scott, Ella Mai, Bad Bunny, Miguel, Mustard and Roddy Rich.

Additional featured appearances include Lizzo, Demi More, Normani, Rico Nasty, Big Sean, Gigi Hadid, Willow Smith, Chika, and more. Rihanna serves as executive producer and creative director of Savage x Fenty Show Vol 2.

 

View this post on Instagram

 

❗️#SAVAGEXFENTYSHOW VOL. 2❗️It's going down OCT 2 on @amazonprimevideo! @savagexfenty

A post shared by badgalriri (@badgalriri) on Sep 17, 2020 at 10:37am PDT

Following last year’s groundbreaking, star-studded event, this year’s fashion show hopes to raise the bar debuting a bold and fearless Fall 2020 line, which features sizes ranging from XS-3X, and bra sizes from 30A-42H/46DDD.

Savage x Fenty Vol. 2, will stream exclusively on Amazon Prime Video in more than 240 countries beginning Friday, Oct. 2. Additionally, the line will be available to shop on Amazon’s Fashion Store  and Savagex.com.

 

Continue Reading

Top Stories