Go Bananas For Ben & Jerry’s New Bob Marley-Inspired ‘One Love’ Ice Cream
On May 22, Ben & Jerry’s introduced its new One Love ice cream flavor, which celebrates the late reggae icon Bob Marley. The cool treat reportedly got a first class debut at an event at Roxy in Los Angeles, which featured a performance by Marley’s son Ziggy Marley.
Banana flavored ice cream, caramel and graham cracker swirls, and tiny chocolate peace signs compose this refreshing indulgence. Ben & Jerry’s co-founder Jerry Greenfield spoke with Forbes about the rarity of a banana flavored ice cream, and Ziggy Marley spoke of the importance of the peace signs.
“It’s a simple thing, but you don’t know how significant that can be,” he says. “A child eating an ice cream can see that, ‘Oh, daddy, what’s this thing?’ ‘Oh, it’s a peace sign.’ Then discussions start, explanations, so these things can be more than a simple ice cream.”