Shaquille O’Neal On Lonzo Ball’s Sneaker Price Tag: “Don’t Over Charge Kids For Shoes”


On Thursday (May 4), LaVar Ball stirred the masses yet again with the release of his son, Lonzo Ball’s signature sneaker. The simplistic black-and-gold kicks retail for $495, which sent a shockwave across a few people’s social media timelines and prompted a response from Hall of Fame member Shaquille O’Neal.

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The NBA on TNT co-anchor tweeted his opinion on the apparel’s price tag with an image of his very own sneakers. “Hey @Lavabigballer real big baller brands don’t over charge kids for shoes,” the 46-year-old tweeted. O’Neal’s kicks now retail upwards of $15 from Walmart to Modell’s Sporting Goods. According to For The Win, Walmart sold 120 million pairs of his signature footwear.

The backlash from Lonzo Ball’s ZO2 shoes didn’t stop his father from promoting the new release. He swiftly took to Twitter to address the masses.

What are your thoughts?

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