Bacardi Pays Homage To Caribbean Culture With Dynamic "Sound Of Rum" Series

The music industry is feeling rather ambitious these days thanks yet again to the riddims of the islands. Latin and Caribbean influence has not only been injected into the tunes of monster acts like Drake, Ed Sheeran and Major Lazer, but in other platforms that bring life to any celebration.

Case in point, Bacardi’s latest campaign, The Sound of Rum. With Major Lazer leading its rollout in Miami during Memorial Day weekend, the legacy spirit blended admirable factors like rum, music and food on the barrier island of Virginia Key. The event provided dishes from Puerto Rico, Trinidad, Haiti and Jamaica in an opulent layout as fans sipped custom drinks powered by Bacardi. It may have seemed like the treat to guests, but Brand Managing Director Ned Duggan describes it as a testament to rum’s deep roots in Cuba and Puerto Rico.

“It might sound cliche, but what people are ultimately looking for is history,” he explains. “They're looking for authenticity, and rum is a category spirit that's been around for hundreds of years.” Duggan says their latest rum with the “Run Up” artists is part of keeping the company’s 155-year influence fresh in today’s music climate. “With [Sound of Rum,] we wanted them to give a new expression of what their music would taste like in the same way we tried to figure out what our rum would sound like,” he said. “It’s also about trying to find collaborations with artists who are innovative, who are breaking through. It’s our way to keep ourselves as modern as we possibly can.”

Ironically, that’s been the case for Caribbean music in the past few years. Reggae and dancehall found themselves on the shrines of house acts like Kygo and Thomas Jack in 2014, though masked as the sloppy title, “tropical house.” As its influence continued in the pop stratosphere, it shut out the artists who cultivated the sound to begin with.

The same can be said for the year's massive hit that is Luis Fonsi and Daddy Yankee's "Despacito." The song's remix with Justin Bieber is the first primarily Spanish speaking song to hit No. 1 on the Billboard charts since 1996's "Macarena." While the song was already a hit (it's one of the fastest songs to hit a billion views on YouTube) the overwhelming credit to Bieber has left a sour taste in critics' mouths.

Meanwhile, Dancehall’s connection to hip-hop has gone hand and hand since the 80’s and found new life during the 90’s with legends like Shabba Ranks, Beenie Man, Lady Saw and Patra. Fast forward to the 2010’s and we have Sister Nancy’s 35-year-old hit “Bam Bam” still making waves through film and Kanye’s 2016 single, “Famous.”

As these acts continue to plant the seeds into the hits of today, Bacardi hopes to the do the same–without leaving the culture behind. For Forbes’ list of Spirits For 2017, whiskeys and gin flourished while rum didn’t receive as much as a whisper. Duggan is hopeful that in between the comeback of cocktails and the Caribbean sound, rum finds its way back to the conversation.

“I think rum is a forgotten spirit,” he said. “You hear about dark spirits and resurgence of whiskey and that happens. Tequila has had one recently and with rum, we're waiting for ours. I think a lot of things that we're doing are helping to put rum back on the map where it should be.”

In addition to the Sound of Rum series, the brand has partnered with Live Nation to bring Bacardi to international waters. It won’t be a solo journey as music will remain by its side. Acts like Skepta, Majid Jordan and Rae Sremmurd will headline the Bacardi stage at Governors Ball this weekend. The brand will continue working with Walshy Fire for his Rum & Bass sorries and Jillionaire’s Chicken and Beer bashes.

As the summer heads into full bloom, dancehall and reggae will more than likely lend a hand to the songs of the season. Just remember to hold on to a Cuba Libre in between the riddims.

Explore Bacardi’s Sound of Rum series here.

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Kush & Splendor: 5 CBD Beauty Products That’ll Take Your Self-Care Routine From 0 To 100

Lotions, creams, and salves—oh my! With cannabidiol (CBD) popping up in just about every product you can imagine, the cannabis-infused beauty industry is clearly on the come-up. In fact, analysts predict that the “wellness” movement—as well as the legalization of Mary Jane across the world—will help rake in $25 billion globally in the next 10 years, according to Business Insider. That’s 15 percent of the $167 billion skincare market.

And what better way to up the ante on one’s wellness routine than with all-natural CBD? Just ask Dr. Lana Butner, naturopathic doctor and acupuncturist at NYC’s Modrn Sanctuary, who incorporates CBD in her treatments.

“CBD is a fantastic addition to acupuncture sessions for both its relaxation and anti-inflammatory, pain-relieving effects,” Butner shares with Vixen. “The calming effects of CBD allows for patients to deeply relax into the treatment and really tap into the parasympathetic nervous system, which is responsible for rest, digestion and muscle repair/regeneration.”

She adds that CBD’s pain-relieving effects are “far-reaching,” from muscular and joint pains to migraines and arthritis—and even IBS and indigestion.

The magic lies in CBD’s ability to impact endocannabinoid receptor activity in our bodies. Without getting too wordy, our bodies come equipped with a system called the endocannabinoid system (ECS), which is the HBIC over our sleep, appetite, pain and immune system response. Also known as cannabidiol, CBD teams up with this system to help reduce inflammation and interact with neurotransmitters. According to Healthline, CBD has also been scientifically shown to impact the brain’s receptors for serotonin, the neurotransmitter responsible for regulating our mood and social behavior.

All that said, it’s important to note that not all CBD products are created equal. Many brands cashing in on the green beauty wave use hemp seed oil, sometimes referred to as cannabis sativa seed oil, in place of CBD... which doesn’t make them any less great! Hemp seed oil is actually high in antioxidants, amino acids, and omega-3 and -6 fatty acids—all of which are for your skin.

“It’s generally viewed as a superfood and is great for adding nutritional value to your diet,” Ashley Lewis, co-founder of Fleur Marché, told Well and Good last month. “In terms of skin care, it’s known as a powerful moisturizer and skin softener that doesn’t clog pores or contribute to oily skin.”

However, when companies start marketing CBD and hemp oil as one-in-the-same, that’s when things get a bit tricky.

“The biggest issue is that hemp seed oil and CBD are two totally different compounds that come from different parts of the hemp plant, have different makeups, and different benefits,” Lewis added. “Marketing them as the same thing just isn’t accurate and does a disservice to consumers who are expecting certain benefits that they won’t get from hemp seed oil and who are often paying more for what they think is CBD.”

So if you’re looking to benefit from the perks specifically attributed to CBD, make sure you’re reading labels before buying, and don’t be afraid to ask questions. Hell, ask for a product’s test results, while you’re at it. It never hurts to be sure.

Now that we’ve got that out of the way, are you ready to see what all the hype is about? For this 4/20, we rounded up a few CBD (and hemp!)-infused products to help give your self-care routine a bit of a boost. Looks like your holiday just got that much kushier. You’re welcome!

Note: Data and regulations surrounding CBD and its use are still in development. That said, please don’t take anything written in this post as medical or legal advice, and definitely double check the laws in your state. Also, please do your body a favor and hit up your doctor before trying any new supplements. We’re just tryna look out for you. Okay? Okay. Read on.

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Jamie Foxx and Grey Goose take over The Times Square Edition bar to Live Victoriously launch event.
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Jamie Foxx Takes Over Grey Goose Happy Hour, Announces Comedy Tour

Leave it to Jamie Foxx to take over a New York City happy hour. To celebrate the launch of Grey Goose's latest campaign, Live Victoriously, the actor and comedian made a surprise appearance at The Time Square EDITION Hotel on Tuesday (April 16).

As attendees were treated to after-work cocktails like "Angel of Music" (Grey Goose vodka, sparkling rosé, and lemon cardamom) and "The Grey Goose Martini" (Grey Goose vodka, dry vermouth, orange bitters with a twist of lemon), Foxx walked behind the bar, took over and mingled with attendees. Bar-goers joined him behind the bar, danced, showcased some dancing and rapping talents on the impromptu "Grey Goose Idol" and jammed out to songs like "Blame It" (feat. T-Pain). Later in the evening, Pepa of Salt-N-Pepa made an appearance, Foxx cracked jokes and announced his upcoming, Kill the Comedian Tour, his first stand-up tour since his last comedy special in 2003.

As Jamie busted throwback moves behind the bar with bar-goers, comedians Aidy Bryant of Shrill and SNL’s Colin Jost made surprise appearances at Brooklyn's Extra Fancy and the Financial District's Underdog. Bryant and Jost performed spontaneous stand-up comedy routines and played a small game of sending selfies to each other.

Scroll through more photos from Jamie Foxx's appearance at Grey Goose's Live Victoriously event down below. Like Foxx wrote in his Instagram post, "Sometimes you gotta turn up on a Tuesday" and celebrating life's small, everyday moments.

Turning a random Tuesday into a night to remember. This is how to #LiveVictoriously ✌🏽. @iamjamiefoxx

— Grey Goose (@GreyGoose) April 17, 2019

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Rihanna Trademarks "Fenty Skin"

Rihanna's "Fenty" brand is expanding once again. After filing a trademark application with the United States Patent and Trademark Office on Mar. 25, Riri has officially secured a trademark for "Fenty Skin," Page Six confirms.

Fenty Skin will reportedly consist of a line of "medicated and non-medicated skincare, soap, body care and personal care products, and related accessories such as kits, tools and applicators." It will not include color cosmetic, perfume, or other fragrance products, however.

Although the trademark was approved only one month after the application was filed, Page Six notes that an examining attorney still has to process the trademark, which could take up to three months.

Once Fenty Skin is finalized though, it will join Rihanna's other thriving lines including the culturally-inclusive makeup collection, Fenty Beauty. The singer also has a lingerie line called Savage x Fenty.

Be on the lookout for Fenty Skin.


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The @FENTYBEAUTY summer takeover continues! 💪🏿BRONZER. 8 SHADES coming ‪on APRIL 5th‬!! It took over 2 years for me to create our #SUNSTALKR BRONZER with every skin tone in mind! Look out for it at ‪‬, @sephora, @harveynichols, and #SephorainJCP

A post shared by badgalriri (@badgalriri) on Mar 28, 2019 at 11:30am PDT

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