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Premiere: Thirstin Howl The 3rd Brings Brooklyn & Miami Together In His "Olde Gold Cipher" Video

The Brooklyn vet premieres his latest video for "Olde Gold Cipher" and speaks on the sudden passing of Prodigy. 

Thirstin Howl The 3rd has always gone above and beyond to represent for his two homes in Brooklyn and Miami, and his latest video is no different. Born in Brownsville, Howl spent the first half of his life going back and forth from his birthplace in New York to his grandparent’s home in Wynwood, FL, who relocated there after his father passed when he was 3.
During his young years, Howl founded the Lo Life crew, who became icons in New York hip-hop for their gritty rhymes, graffiti and of course dedication to Polo Ralph Lauren clothing and accessories. After he dominated the art of emceeing in Brooklyn, the Polo Rican brought the culture with him down to Miami.

“In the early 80’s I was already in New York involved in the culture but I never tried to break dance. When I came to Miami, we started practicing and I learned my breakdancing here. People in Miami were no joke when it comes to breakdancing.”

You won’t find Howl, aka Big Vic Lo, busting out moves on the cardboard box for his new “Old Gold Cipher” video. Instead, you’ll see how he makes Brooklyn and Miami appear so similar. In the music video, which is the first he edited himself, Howl rides his bike through the design district of Wynwood and also flaunts his Lo Life clothing line at “Grandma’s House” and in Downtown Brooklyn.

Over the years, Howl’s Wynwood home, also known as “Grandma’s House,” has been a hot spot for hip-hop with its artistic outdoor décor and popping annual parties for events like Art Basel. A portion of the video was shot in the backyard of Grandma’s House while the rest was shot in Downtown Brooklyn. “You just can’t tell,” Thirstin said about blending both locations together. “It really looks like the same place. It kind of looks like I connected both places in the video. People many didn’t know it was in two different locations.”

READ: Prodigy, Meyhem Lauren, & More Join Thirstin Howl The 3rd’s ‘Skillmatic’ Album

The video comes fresh off Howl’s most recent album Skillmatic, which dropped back in May. “Olde Gold Cipher” appears alongside major collaborations with Meyhem Lauren, his Lo Life crew Dak Lo and Rack Lo, and the late Prodigy, who raps on the title track. Howl had recorded their joint record just eight months before P died after sickle cell complications. He was caught off guard when his people began asking him about the Mobb Deep rapper’s sudden passing. But at the end of the day, he’s blessed that he got to work with him.

“We did that shit together,” said Howl. “One day he came by the crib in Miami. We been connected in New York talking about doing something but when he came out here, he actually came through to the spot. I had already did “Skillmatic” by myself. But when I was playing him beats and stuff… Even when I did “Skillmatic” I said to myself that it sounds like a Mobb Deep song. So when he came over, I took off one of my verses and put him on. He did the hook. I already had one but I let him spit the hook too. I was blessed to be able to work with him.”

Catch the world premiere of Thirstin Howl The 3rd’s video for “Olde Gold Cipher” below. RIP Prodigy.

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Premiere: Chris Rivers Speaks To Late Father Big Pun On 'Sincerely Me'

Chris Rivers claims that he's the Greatest In The Universe (G.I.T.U.) on his upcoming album, but while claiming that title, he also has to take on something that goes deeper than music: his relationship with his father, the late latino rap legend Big Pun.

On the heartfelt "Sincerely Me," Rivers mourns the death of Pun, who died in February 2000 from issues related to extreme obesity. Rivers was 5 years old back then, and he uses his new song to catch his father up on all that he's missed since his death. He shares forgiveness for his dad's mistakes, wishes he was still alive to help him and the rest of the family, and beams with pride while sharing his own success as a rapper.

"'Sincerely Me' is a heartfelt homage that I used as a letter to my father, Big Pun. I wanted to tell him about my life and the things I have been dealing with since his passing," Rivers told VIBE. "My emotions range from forgiveness, hardships to triumph. It’s a lyrically compact display that I feel shows my growth as both a human and as an artist."

The song appears on his upcoming album, G.I.T.U. He would often utter the phrase to himself through bouts of depression and doubt. The LP, which will be released through Mello Music Group on August 16, 2019, tells the story of that journey.

"G.I.T.U. is a title that fully encompasses the feel of this body of work, because it traverses my mental state, loves had and lost, stories of overcoming obstacles; both internal and external while learning to love myself and becoming the best version of who I could be,” Chris said. “Both as a person and an artist, this record breaks through the boundaries of my personal limitations. Everyone’s world is their own, everyone has their own universe that they are in control of. And in mine---I’m undoubtedly the G.I.T.U.”

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Premiere: The Hamiltones Beg For Love In 'Pieces' Music Video

We've all been there – when a relationship is reaching its possible end, and one side is fighting to keep the partner they love so much. Begging a woman to stay has made for legendary songs, and on "Pieces," The Hamiltones sing their hearts out while trying to keep a relationship together.

The music video, directed by EverydayLavan, shows each member of The Hamiltones singing longing, heartfelt vocals asking for another chance, while a woman becomes fed up while waiting on her man to come home to her. "Pieces" has slow, melodic vibes, and should be an instant listen for fans of classic R&B. The song will be released on streaming platforms at midnight (May 3).

J. Vito, Tony Lelo, and 2E began as a trio of background vocalists for Grammy-winning soul singer Anthony Hamilton, and earned adoration on social media and YouTube for their quartet-styled cover performances. After selling out The Apollo and working with the likes of Hamilton, PJ Morton and Tori Kelly, The Hamiltones are preparing their debut Watch The Ton3s for a June 7, 2019 release under Rapper Big Pooh's Common Cents Media Group / EMPIRE / Dame Inc.

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Premiere: I DO Tackles Gun Violence In "Tears" Music Video

The United States' problem with gun violence has become one of its most daunting concerns, with statistics from the University of Washington's Institute for Health Metrics and Evaluation stating that the country had 4.43 deaths due to gun violence for every 100,000 people in 2017. It's become so commonplace that many have become desensitized, but Los Angeles' duo I DO hopes to keep conversation around the topic alive in the new video for their song "Tears."

The Hector Felix-directed video illustrates three instances of gun violence: an argument between three men that ends up with a mother grieving the loss of her son, a white police officer who pulls over a car with two unarmed black men and shoots one of them, and a mass shooter who opens fire at a concert. The video also attempts to humanize immigrants. The song, performed by I DO – the duo of vocalist J. Lauryn and producer Trackdilla – is just as mournful. "How many times will it take for us to see freedom? Too many bodies on the floor," J. Lauryn sings.

“We hope 'Tears' is a song that connects with anyone who has lost a loved one or friend to gun violence,” I DO told VIBE in a shared statement. "'Tears' is a song with a message. A message that many are trying to push. How many voices does it take for change to happen?”

The Hawaiian-born J. Lauryn wrote on Ziggy Marley's Grammy-winning self-titled album, along with lending pen work to David Guetta and Ashanti. Trackdilla escaped violent conditions in Angola, Africa to arrive in the United States, where he has since produced and collaborated with 2 Chainz, Rick Ross, Sean Paul and others. Together the two form I DO, a duo represented by Billboard Power 100 manager Dre London, who manages Post Malone and Tyla Yahweh.

Watch the music video for "Tears" above.

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