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Young Thug Under Fire From CoverGirl For Using 'Easy, Breezy' Slogan In Violent Promo Video

The video shows a violent beating of a women by women wearing black ski masks with "E.B.B.T.G." stitched into the forehead.

In April, Young Thug announced his upcoming project, Easy, Breezy, Beautiful Thugger Girls, but when the album dropped June 16, the title was changed to Beautiful Thugger Girls. After Thug posted a promotional video for the album, suspicion of a legal issue with CoverGirl was confirmed when the company released a statement.

The video shows a violent beating of a women by women wearing black ski masks with "E.B.B.T.G." stitched into the forehead. One attacker even knocks the victim unconscious with a baseball bat. The women being beat up are being “initiated” into the beautiful thugger girls clan. In the video, the woman is taken into a room (the same room where the cover art was shot) and duct take is applied to her bleeding, beat-up face. One of her attackers writes "EASY BREEZY BEAUTIFUL THUGGER GIRLS" on the tape with a Sharpie.

The video sparked a lot of controversy, with many Thug fans taking their confusion to Twitter.

Among the most distraught was the brand itself, CoverGirl. A rep for the makeup company said a request for permission to use the slogan for his original title or for use in the video was never made. "CoverGirl was not contacted by Young Thug or any parties regarding his original album title," the statement says. "The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan, 'Easy, Breezy, Beautiful, CoverGirl ' with Young Thug’s video, album or promotional materials."

Watch the full video below:

This article was originally posted on Billboard

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The "We Fall Down" singer was driving on the road in the earlier part of the day when he passed out and began weaving into traffic. He reportedly struck the middle concrete island.

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"I AM ALIVE!!!! Somewhat mangled, stitches on left thumb, sprained wrist, hurt knee, but I’m still here! God and two angels saved my life!," the Grammy-winning artist wrote.

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Nicki Minaj's Boyfriend Kenneth Petty Received 18 Violations During Prison Stint

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On Friday (Dec. 14), TMZ revealed court documents disclosing Petty's history of disciplinary actions while he was an inmate in New York for manslaughter from 2006 to 2013.

When he entered the correctional facility, he was reportedly written up for creating a disturbance. Later during his stint, he was hit with a slew of disciplinary actions following a series of violent actions that included fighting, making terroristic threats, and "disobeying a direct order."

In 2009, prison faculty placed him in solitary confinement for four months as part of being reprimanded for nine different violations. Petty lost privileges that included the usage of the inmate telephone service, recreational activity, and the prison canteen.

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Minaj posted various photos of her and Petty going on a vacation getaway earlier this month. Sources close to Minaj told the celebrity gossip website that the 36-year-old hip-hop artist is  "happier than she's been in years" with Petty.

 

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A post shared by Barbie® (@nickiminaj) on Dec 10, 2018 at 12:43pm PST

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Newtown, Connecticut Police Lt. Aaron Bahamonde stated that the threat didn't appear to be substantial, but they decided to  evacuate the facility as an extra precaution.

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