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The Trap Way: Zaytoven, Bankroll Fresh, Yung LA & Twista Team Up On “Pose To”

Adult Swim will be releasing 52 new singles this year. 

Adult Swim has upped their longstanding music program with a long list of artists --- and that includes a large amount of rappers -- for their 2017 initiative. This year the new music campaign will run for a total 52 weeks --- in 2016 it ran for only 31 weeks.

READ: Drake Breezes Through His Rolodex Of Hits At Adult Swim’s NYC Party

They brought together Atlanta's true trap music pioneer Zaytoven with a few of his close friends and collaborators for the hypnotic track, "Pose To." The late Bankroll Fresh and Yung LA represent for the South, while Twista swings by for a smigin of his Midwest swang on the murky record.

"We’re kind of an outlier in that TV networks and licensing are one of the only remaining important revenue streams to artists. So in that way, we’re like a TV network because we’re licensing music for a purpose. But we’re unlike a TV network in that we’re not licensing these tracks to use in commercials, we’re just doing a music program, which most TV networks don’t do. So we kind of stick out in that ecosystem, because we’re doing something no one else does," says Adult Swim’s creative director Jason DeMarco.

READ: Gucci Mane & Zaytoven’s Stripped Down Piano Set Proves Trap Hits Can Go Beyond The Hood

He continues, "I don’t know why they don’t do it. Maybe they don’t want to, or maybe no one is motivated enough to do it. But it’s been seven years, no one else is doing it, and I get the feeling that no one else is going to. But Adult Swim is a small and idiosyncratic network, and someone like me who loves music is empowered to do this thing that’s not a direct and obvious revenue driver, whereas someone at Viacom might not have that support. In the music ecosystem, TV is still one of the most important revenue streams. It’s live shows, merch, and licensing. Until TV truly dies and advertisers won’t spend money on it anymore, it remains a revenue stream, but I think that is shrinking and I don’t know what replaces it.

Migos, Run The Jewels, Knxwledge, MF DOOM and Jay Electronica and more are also a part of Adult Swim's new singles program.

2017 Adult Swim Singles Program:

Abra
Anna Meredith
Big Freedia
BOSCO
Brian Eno
Code Orange
Colin Stetson
DAWN
Dinosaur Jr.
DOOM ft. Jay Electronica
Downtown Boys
Ducky
Father
Flying Lotus
G Perico
Helado Negro
HXLT
Jacques Greene
Jay IDK
Jlin
JonWayne
Julia Holter
Julian Casablancas + The Voidz
Juliana Barwick
Kaitlyn Aurelia Smith
Kitty
Knxwledge
Lord RAJA
Low End Theory (Daddy Kev, Nobody, The Gaslamp Killer & D-Styles)
Maxo Kream
Migos
Mija
Moor Mother
Nef the Pharaoh
Nick Hook
Oddisee
Pallbearer
Run The Jewels
SAD13 [Sadie Dupuis]
Sevdaliza
Shabazz Palaces
Sleep
Sophie
Spark Master Tape
SuperUnison
Tanya Tagaq
The JuJu Exchange
Thundercat
Tim Hecker
Venetian Snares
Waka Flocka Flame
Washed Out
Wavves
Witch Mountain
Wolves in the Throne Room
YFN Lucci
Your Old Droog
Zaytoven ft. Yung La, Bankroll Fresh, and Twista
Zeal & Ardor
Zola Jesus

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TLC's Chilli Praises Cardi B For How She's Dealing With Offset Break Up

TLC's Chilli is sending love and light to Cardi B amid the rapper's recent break up with Offset. In a new interview with People, Chilli praised the rapper for handling her public situation much better than she handled her break up with Usher in 2003.

"I have gone through a public breakup, and it is not easy," Chilli, whose real name is Rozanda Thomas, said referring to her split from Usher. "When strangers know your business and want to chime in while you’re still dealing with the pain yourself, it’s difficult. Breakups are hard on anyone, but can you imagine if strangers knew your business? It’s rough."

Thomas also claimed that Cardi was "braver" than she was as she "just sort of shut down" when her two-year relationship to the R&B crooner ended. "I am proud of her for being strong and standing up for herself during a time that is obviously a very hurtful one," she continued. "She has a strong sense of self. That’s why fans have connected with her this way. She talks about her highs and lows; she is fearless."

Later in the interview, Chilli suggested that she would be open to working with Cardi on new music. "I don’t usually like to collaborate with females, and the reason why is because of Lisa," she added. "That is just a little weird for me, personally. But I think with Cardi B, she is an exception to the rule. TLC and Cardi B all day long. We’ve gotten a lot of love from Cardi. It’s really an honor."

READ MORE: Offset's Father Calls Out Cardi B In Lengthy Facebook Post

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Childish Gambino Reveals Father's Death During Concert Tribute

Childish Gambino wrapped his This Is America Tour in Los Angeles on Monday (Dec. 17) with a special tribute to his father, Donald Glover Sr. The multi-talented artist revealed that his dad passed away a couple of weeks ago, and commemorated his life by previewing a new single.

"I lost my father a couple weeks ago," he announced in a video that was posted on Reddit. "I wanted to play him some of the new songs, but he didn't want to hear them, because he was like, 'I know they're going to be great.'"

He added: "I'm not saying that to talk about music — I say that to talk about trust. That's what love is. I hope you guys get to feel that kind of love."

He later previewed one of the songs he wanted to share with his dad, as seen in a video a fan posted on Twitter. The song sounds like an uptempo tune with heavy horn instrumentals.

The announcement comes shortly after Gambino returned to the stage after suffering from a foot injury. Ahead of the tour, the "Feels Like Summer" rapper also announced that his next album would be his last project under the moniker Childish Gambino. It's unclear if the new track will appear on the final album.

Check out Gambino's tribute to his father in the video below.

@donaldglover unreleased song #ChildishGambino #ThisIsAmerica #thisisamericatour pic.twitter.com/ToGHrAnApo

— Alexis Andrade (@alexisarealtor) December 15, 2018

READ MORE: Decoding Childish Gambino's Stunning "This Is America" Visual

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VICE CEO Doesn't Believe Desus And Mero's Brand Is Strong Enough For Showtime

Comedy duo Desus & Mero have kept their brand strong since joining forces in 2012 but the newly-appointed CEO of Vice believes their move to Showtime wasn't the best decision.

In an interview with Elle, Nancy Dubuc shared her plans to rebuild the outlet since reports of sexual harassment allegations, unlawful HR practices and the stepping down of Shane Smith came to light this year. Changing the bro culture has removed content and replacing it with more substantial content and finding gems that will also replace the gap left by Desus & Mero.

The guys brought high ratings to the network during their reign from August 2016 to June 2018, but Dubuc doesn't see this happening for their upcoming series at Showtime. “They’re going to a platform that their audience doesn’t pay for,” she said.  “I told them, ‘You can always come back.’”

In an interview with Bossip over the summer, the guys revealed their contracts were cut two months early after news about their deal with Showtime went public. They show consisted of the two commentating on the latest in politics and pop culture while interviewing big names like Gabrielle Union, Rachel Maddow, Diddy, Vic Mensa and Tracee Ellis Ross. They also opened up about their organic approach in comedy was nearly butchered when the network demanded them to work 24/7.

“We were carrying that network on our back, and we felt the weight,” Desus said. “They were talking about, ‘Do not take the weeks off because we don’t get ratings,’ and it’s like, 'Yo, we’re just two people.'”

“We were literally the LeBron of that network,” Mero added. “As a dad, you wanna be around for milestones for like graduations, birthdays…and it’s obnoxious to have to be like, ‘I can’t go to my kid’s graduation because we leave the studio at 3 o’clock and the graduation is at 4.’”

Mero believed the duo were undervalued and not appreciated by the network until it was too late. Their brand transcended platforms as the guys are still active on Twitter and their podcast roots, taking the brand to new heights.

“The channel wanted us to die for this f**king network,” Desus said at the time.  “We’re also the highest rated show on the network, put some respect on our name, have someone come massage my feet.”

We doubt the duo will go back to Vice as excitement for their series on Showtime continues to grow. The guys are already making strides by adding black women to their writing team and recently dropped a teaser for the show.

The brand is strong. #DESUSandMERO are bringing the culture to #Showtime beginning Thurs, Feb 21, at 11p/10c! #BodegaHive pic.twitter.com/3DwcWXgrEO

— Desus & Mero on SHOWTIME (@SHODesusAndMero) November 29, 2018

Desus and Mero will premiere on Showtime Feb. 21 at 11 pm ET.

READ MORE: 25 Hip-Hop Albums By Bomb Womxn Of 2018

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