White Beauty Blogger Gets Chewed Out Over Ill-Advised “Chocolate Challenge”


For some inexplicable reason, people still haven’t figured out that blackface is off limits, no matter the circumstance. One white beauty blogger had to learn the hard way that the offensive practice has no place in 2017, let alone on her personal social media feed. Portland, Oregon “self-taught” makeup artist Vika Shapel decided that all the regular product hauls weren’t interesting enough for her channel, and decided to start the gravely ill-advised “chocolate challenge.”

READ: A German White Woman With An Insane Chemical Tan Insists She Is Now “Black”

“Something fun is coming to YouTube, idk if there is a challenge like this but we haven’t seen it so Im calling it the chocolate challenge!” she wrote beneath an Instagram photo of herself and a friend, both donning half-painted brown faces. “Come watch us transform into deep chocolate skin tones from our pasty pale.”

The racist accusations thereafter were swift, prompting the blogger to not only delete the post but also deactivate her social media accounts and shed proverbial crocodile tears in an apology that Black Twitter simply didn’t buy.

“I simply wanted to see how I looked in a deeper skin tone,” Shapel told Yahoo Beauty. “I wasn’t aware of the whole black-face concept before people began commenting it on the photo. I would like to apologize to people that were hurt or offended by my post, and it won’t happen again.” Cue eye roll.

Somebody get this girl a history book.

Tags: Blackface