Lord Jamar Of Brand Nubian Counters Money Phone Craze With #BookPhoneChallenge

Veteran rapper Lord Jamar of the rap group Brand Nubian issues the #BookPhoneChallenge. In contrast to the popular “money phone” pose that’s been all over the Internet for a while now, the #BookPhoneChallenge inspires one to instead hold a stack of books to your ear. The challenge has garnered over 2,000 posts from professors to children to families. Check out some of our favorite posts and interesting reads below.

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Y’all wanna make the BOOK PHONE a CHALLENGE???…Then make it happen!!! #bookphonechallenge

A post shared by Lord Jamar Allah (@lordjamar) on

I can’t take anymore calls from you ignorant mfers #bookphonechallenge #teambookphone #followme #kingpenstatus

A post shared by Sha Be Allah (@iamshabeallah) on

Thought this was kind of cool. #bookphonechallenge #blacksecularism #africanamericanreligion @sikivu

A post shared by Chris Cameron (@ccamrun2) on

Lord Jamar’s initiative follows JAY-Z’s subtle jab at the “Money Phone” pose on his song, “The Story of O.J.” when he rapped: “Y’all on the ‘Gram holding money to ya’ ear/ There’s a disconnect/ We don’t call that money over here.” This didn’t sit well with Baton Rouge rapper Boosie Badazz, who claimed that he has love for Hov, but “Louisiana n***as don’t rock like that.”