Lord Jamar Of Brand Nubian Counters Money Phone Craze With #BookPhoneChallenge


Veteran rapper Lord Jamar of the rap group Brand Nubian issues the #BookPhoneChallenge. In contrast to the popular “money phone” pose that’s been all over the Internet for a while now, the #BookPhoneChallenge inspires one to instead hold a stack of books to your ear. The challenge has garnered over 2,000 posts from professors to children to families. Check out some of our favorite posts and interesting reads below.

READ: V Books: VIBE Documents The Men Who’ve Guided Fashion God, Dapper Dan

Y’all wanna make the BOOK PHONE a CHALLENGE???…Then make it happen!!! #bookphonechallenge

A post shared by Lord Jamar Allah (@lordjamar) on

I can’t take anymore calls from you ignorant mfers #bookphonechallenge #teambookphone #followme #kingpenstatus

A post shared by Sha Be Allah (@iamshabeallah) on

Thought this was kind of cool. #bookphonechallenge #blacksecularism #africanamericanreligion @sikivu

A post shared by Chris Cameron (@ccamrun2) on

Lord Jamar’s initiative follows JAY-Z’s subtle jab at the “Money Phone” pose on his song, “The Story of O.J.” when he rapped: “Y’all on the ‘Gram holding money to ya’ ear/ There’s a disconnect/ We don’t call that money over here.” This didn’t sit well with Baton Rouge rapper Boosie Badazz, who claimed that he has love for Hov, but “Louisiana n***as don’t rock like that.”