willdabeast-janelle-1500570110 willdabeast-janelle-1500570110
The Baum Agency/ Alexandria Baum

National Dance Day: WilldaBeast & Janelle Ginestra Talk Inspiring Through immaBEAST Hip-Hop Collective

Meet Willdabeast Adams and Janelle Ginestra, the leaders of one of the strongest brands in the dance industry, immaBEAST.

Growing up in Indianapolis, Ind., Will Adams didn’t have the support he hoped for when it came to his dreams of becoming a performer. However, several years later, he is not only living his dreams, but with the help of his dance partner and fiancée Janelle Ginestra, he’s aiding in discovering burgeoning talents and giving future stars of all ages a platform through the art form.

Known affectionately as WilldaBeast, the 28-year-old is the founder of the company, immaBEAST, one of the leading brands in the hip-hop dance world. Before becoming a star in his own right, he danced for entertainers such as T-Pain, The Black Eyed Peas, Jason DeRulo, Zendaya, Madonna and Usher. Likewise, 27-year-old California native Ginestra, who has been dancing since the age of two, also has a packed resume, with credits dancing for Beyoncé, P!nk, Jennifer Lopez and in Nicki Minaj’s “Anaconda” video.

Together, they’ve choreographed for artists like Trevor Jackson, Jordan Fisher, Missy Elliott, Jennifer Lopez, on shows such as So You Think You Can Dance, and for brands such as Nike, Delta and BET.

However, their roads to dance superstardom did not come easily. A hampering football injury has made long-winded rehearsals a challenge for Adams since starting his career, while Ginestra explains that typecasting has made competition stiff, which makes booking gigs difficult.

“[Typecasting] leads to a lot of comparing and a lot of self-doubt, and that makes you feel like you want to give up,” she says over the phone. “But if you be yourself and stay true to who you are, and just know that someone is gonna like what you bring and that [your abilities] are different, it helps.”

Adams’ dance training didn’t begin as early as his fiancée’s; he acknowledges his love for music helped him find his footing on the dance floor.

“I was obsessed with music and dance, but I did not go to a dance studio,” he says. “My first taste of that was when I was 15 years old. I went by [a studio], I did that for a little while. I really started training seriously at 18 years old, when I graduated from high school. I started going to dance conventions and stuff. I fell in love with it and I could not stop going.” At the age of 21, he made the move to Los Angeles to pursue dance full-time.

The dynamic duo met as dancers in California’s “Carnival,” a dance showcase with performances from some of the top choreographers and dancers in the industry. While the often-professional Ginestra “rolled her eyes” at Adams’ bad boy aura during rehearsals, the two hit it off and began dating shortly after.

“Usually on first dates, you have to try any find things to talk about, and it's awkward and it feels forced, but this was natural,” she explains. “We kind of knew that this was gonna turn into something.”

#BEAUTYndabeast Just pushing ourselves everyday ... @immaspace @janelleginestra @willdabeast__

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As for what they bring to their dance partnership, Adams says that Ginestra’s competition background helps bring polished moves to their routines, while he offers freestyle flair.

“I'm good cop, I get my energy out, I freestyle, I make a lot of choices and I’m really confident with a first or second choice,” he says of their choreography and teaching process. “Janelle is more strict in rehearsals with dancers, she takes her time more. She'll make sure the things we do are really clean and meticulous, and it's good because we balance each other out. We've kind of made each other's weaknesses strengths.” They describe their choreography as “quirky” and experimental, as they’re open to different types of movement. This is due to their knowledge of older styles of hip-hop paired with tapping into what the kids are doing today.

“We know that structure of when TRL and 106 & Park was huge, and every R&B and rap video had choreography breakdowns in it, but we're also still very young to where our ears and our eyes are on everything that's still young and new, whether it's the milly rock or whipping,” Adams says.

“I also think that we're unpredictable,” Ginestra adds. “I think a lot of teachers stick to a genre and stick to a style. We like to be all over the map. We like to dibble and dabble in everything, and I feel like dibbling and dabbling in everything makes us better choreographers in a particular style if we do pick one.”

These creative dynamics have also made the couple great business partners. During the early stages of the immaBEAST company, Adams told Ginestra that he wanted her by his side to create something magical for the dance community.

“'Listen, we can do this together, and we can build an empire together,’” she says he told her. “‘I don't want you to quit your dance career, but I think that this can be something massively huge.’”

“Massively huge” is an understatement. ImmaBEAST has showcased some of the industry’s most talented performers, who vary in age, gender, race, religion and sexual orientation. Currently, WilldaBeast’s YouTube channel has over one million subscribers, and the choreography he and Ginestra have created has amassed over 500 million views online (which is not an exaggeration). Adams’ popular choreography to Beyonce’s “Upgrade U” has more views that the actual music video.

While the exposure has been impressive, the duo explains that the immaBEAST movement’s implications go deeper than views, retweets and favorites. “ImmaBEAST is what we want America to look like,” Adams says. “The thing that's so cool is that we have dancers from over 35 states and from over 10 countries. We're this big melting pot in Los Angeles. We represent change, we represent the future, we represent everybody.”

Each year, thousands of dancers from around the world audition to become a part of the immaBEAST family. If selected, the new members are put into different groups that make up the collective. The youngest dancers, ranging from about five to eight years old, are called “BabyBEASTS,” while “lilBEASTs” are nine to 12-year-old talents. Thirteen to 16-year-olds make up the “teenBEASTS” group, and the dancers ages 17 and up are part of the “immaBEAST” crew. “Everybody belongs in immaBEAST, but that's how we categorize it,” he says of breaking up the collective by age, not ability.

What’s even more heart-warming about the collective is that dancers from all walks of life come together to join the family and to help other dancers excel in their craft. “We have kids from Compton that grew up getting recruited in gangs, who are now the mentors to kids who have lived in Orange County their whole lives,” Adams continues. “That's what our family is like. It's beyond dance; we support each other.”

What is the caliber of dance ability, that je ne sais quoi, that Adams and Ginestra look for in immaBEAST recruits? Ginestra says that their dancers have to be “hungry” and willing to leave it all on the floor through self-expression. Their dancers also need to be kind-hearted “team players” who have good reputations.

To many onlookers who may not possess the ability, dancing is just movement. To the couple, dancing is therapy from life’s problems, and a way to connect to people. “[Dance] literally is my church,” beams Ginestra through the phone. “It's my happy place, it's my everything. I feel like I dance always with a purpose, and that purpose is to release and to let out my emotions and just to be authentic.” For Adams, his love of dance also pairs with his love of connecting to people.

“I live for God, and I live for making other people happy, and putting smiles on other people's faces,” he says. “Dance has given me that thing that when I'm sad, when I'm happy, when I'm confused—it's given me an outlet. I feel like that's why God put us on this Earth, for us all to connect to each other. [Dance is] definitely a universal language, and it makes everybody so happy to see. Even if they can't dance, everyone can connect to it.”

The duo has been working overtime, as they announced to fans they’ve been tapped as choreographers for the film Dancer, which they held auditions for in late-June, and recently finished choreography for Step Up 6, which filmed in China. Their annual convention, “BuildaBEAST Experience,” was held over five days (June 18-22), and saw an estimated 1,300 dancers from all over aiming to learn from the best of the best. Not to mention, members of the immaBEAST crew competed on the NBC show, World Of Dance.

While both creatives acknowledge the blessings they’ve been fortunate to have in their careers, they both still have higher goals they’re striving for.

“When Cirque Du Soleil became a huge phenomenon, when the Jabbawockeez’s show took over Vegas… we wanna be a part of epic moments in history where people's jaws drop,” Adams explains. “So it's not one specific thing as a choreographer. We wanna be known as, ‘oh, those are the people that started this, this is what they're doing now.’ How the Tesla drives itself? That's what we wanna create with art: stuff that people haven't seen before.”

“We choreographed for the nomination announcements for BET's Awards [in 2016], and Will got to watch them in Times Square on the mega screen,” Ginestra says of one of their most exciting moments. “So doing stuff like that that's never been done before, and being groundbreaking and giving our dancers and artists opportunities to do stuff like that.”

As dancers, Ginestra hopes to dance for Lady Gaga “before [she’s] 80 years old,” and Adams hopes to work with Usher, Beyonce and one of his favorites, Lil Wayne. However, they’re just enjoying the thrill of doing what they love, and connecting people through the art of dance.

“I think we just wanna make people feel something new and different and break boundaries,” Ginestra says. “That's our main goal.”

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Beenie Man (L) and Bounty Killer (R) in 1995.
David Corio/Redferns

A Look At Beenie Man And Bounty Killer's 'Verzuz' Battle Scorecard

Why was this night different from all other Verzuz battles? Streamed live from Kingston, Jamaica, the Memorial Day “Soundclash Edition” of Swizz Beatz and Timbaland’s flagship IG Live series was easily the most exciting and entertaining yet, as well as the first to delve into dancehall reggae.

Considering the fact that Jamaican sound systems pioneered the sort of “beat battles” have made Verzuz a social media sensation well over half a century ago, the creative decision was more than fitting. By pitting two icons of the genre, Bounty Killer and Beenie Man, in head-to-head competition, this Verzuz battle did not just showcase two of its most respected lyricists ever to hold a microphone, it also tapped into an epic rivalry that stretches back more than a quarter of a century.

At that time the youth born Moses Davis in the Waterhouse section of downtown Kingston was already on the second leg of his career -- having released his first album a decade earlier at the age of ten. Young Rodney Price, formerly known as Bounty Hunter, had just started to make noise under his new artist name Bounty Killer, recording hardcore hits for the legendary Waterhouse-based producer Lloyd “King Jammy” James.

Like all young aspiring artists, Killer had looked up to Beenie as an inspirational figure -- until he felt that the artist had borrowed his style. Beenie and Bounty’s face-to-face clashes, especially their Boxing Day battles at the storied Jamaican stage show Sting in 1993 and 1995, are the stuff of dancehall legend. Despite whatever differences may have existed between them, both artists channeled all that energy into great records -- many of which were played in the heat of the Verzuz battle.

Arguably the most exciting and spontaneous edition of Verzuz yet, the Beenie and Bounty battle was not a “clash” in the traditional Jamaican sense, but it was hardly a conventional beat battle either. Predictions that the island’s WiFi might not be able to handle the strain were soon dismissed -- in keeping with Jamaica’s long tradition of raising the bar when it comes to using technology to create next-level musical entertainment, this was the best-produced beat battle of them all. On the other hand, this was also the first time a Verzuz competitor has had to take a break in the action to negotiate with police officers.

This was surely also the first Verzuz battle to be live-tweeted by a prime minister: PM Andrew Holness took to his official Twitter to declare “Jamaica’s culture is global” and share a screenshot of the action. In keeping with the national pride, the battle opened with a rousing rendition of the Jamaican National Anthem.

When Beenie and Bounty came through VIBE’s IG Live one day before performance, they both declared that they would not be preparing for the battle as the art of war should be spontaneous. This has had people on tender hooks as no one really knows what would happen on the night. But of course all celebrities were out in full force for this highly anticipated battle, as everyone from Diddy to Swizz to Rihanna came through to catch the vibes. It was the only place to be if you were on IG, with more than 400K people checking in at the event's peak.

Here’s Billboard's tune-for-tune breakdown from the top to the very last drop.

ROUND 1: Beenie Man's “Matie” vs. Special Ed feat. Bounty Killer's “Just a Killa”

Beenie kicked things off with his first No. 1 hit (on the Jamaican charts) in honor of the late great Bobby Digital, the legendary producer of this song and countless more, who passed away May 21. Bounty opted to open on an international note, leading with his first hip hop collaboration, a 1995 single by Brooklyn rapper Special Ed featuring a guest verse from young Bounty.

WINNER: Beenie

ROUND 2: Beenie Man's “Memories” vs. Bounty Killer's “Suspense”

Sticking with the hardcore dancehall, Beenie reached for one of his fan favorites, a mid-’90s banger on the “Hot Wax” riddim that was recorded during the height of his great lyrical war with Bounty Killer (and sampled by Drake on the album version of “Controlla”). Killer responded in kind with a track on the same hard-hitting riddim, making this round feel like a flashback mid-'90s dancehall session.

WINNER: Beenie

ROUND 3: Beenie Man's “Slam” vs. Bounty Killer's “Living Dangerously”

Shifting into another gear, Beenie drew for his first Billboard hit, a tribute to the sexual prowess of “ghetto girls” recorded on Dave Kelly’s irresistible “Arab Attack” riddim. Bounty responded with one of his most popular songs for the ladies, a collaboration with reggae vocalist par excellence Barrington Levy. Counteracting a classic with another classic, this round was too close to call.

WINNER: Tie

ROUND 4: Beenie Man feat. Chevelle Franklin's “Dancehall Queen” vs. Diana King feat. Bounty Killer's “Summer Breezin’”

Keeping the energy high, Beenie unleashed this soundtrack cut from the movie Dancehall Queen (in which he also appeared). Bounty responded with a relatively obscure guest verse on a record by Jamaican pop hitmaker Diana King.

WINNER: Beenie

ROUND 5: Beenie Man feat. Lil Kim's “Fresh From Yard” vs. Bounty Killer ft. Jeru the Damaja's “Suicide or Murder”

For his first international selection, Beenie chose a DJ Clue production featuring the Queen Bee in her best Brooklyn Jamaican patois mode. Killer kept it BK with a grimy Jeru collab produced by New York’s own Massive B productions.

WINNER: Beenie

ROUND 6: T.I. feat. Beenie Man's “I’m Serious” vs. Bounty Killer ft. Mobb Deep's “Deadly Zone”

Sticking with the hip hop collabs, Beenie dropped T.I.’s first major-label single featuring a hard-as-nails Neptunes beat and a street-certified Beenie Man hook. But he should have known that badman business is the Killer’s wheelhouse. Bounty clapped back with a grimy Mobb Deep collab off his My Xperience album and took the round.

WINNER: Bounty

ROUND 7: Guerilla Black feat. Beenie Man's “Compton” vs. Bounty Killer feat. The Fugees' "Hip-Hopera”

Beenie dropped his third straight hip hop crossover track, this one a guest verse for Biggie soundalike Guerilla Black over a bouncy Stalag Riddim. Bounty brought out the big guns, returning fire with a Fugees collab. As the Warlord would say, “People dead!”

WINNER: Bounty

ROUND 8: Beenie Man's “Romie” vs. Bounty Killer's “Worthless Bwoy”

Returning to straight-up dancehall, Beenie served up one of his worldwide club classics, a song about a girl named “Romie” set to Shocking Vibes’s hard-driving version of the Punany Riddim. Killer replied with a Dave Kelly banger burning out the guys who lack the stamina to satisfy their significant others.

WINNER: Beenie

ROUND 9: Beenie Man “Old Dog” vs. Bounty Killer “Stucky”

Beenie Man has plenty of classic dancehall joints, and this Dave Kelly sure shot is one of the most ubiquitous. “Old Dog” recounts his exploits with the opposite sex, shouting out female dancehall stars Patra and Lady Saw along the way. Bounty replied in kind with his own kind of “gyal tune,” more rough than sweet, just the way Killer likes it.

WINNER: Beenie

ROUND 10: Beenie Man feat. Mya “Girls Them Sugar” vs. Bounty Killer ft. Nona Hendryx & Cocoa Brovaz “It’s a Party”

Beenie closed out the first half of the battle on a strong note with one of his most beautiful records, a Neptunes remake of one of his immortal dancehall classics adorned with a sweet hook sung by Mya. Bounty’s response was strong, but the Wyclef-produced party joint (with a hook by the former member of Labelle and bars from Boot Camp MCs) fell just short of Beenie’s selection.

WINNER: Beenie

ROUND 11: Beenie Man feat. Wyclef Jean's “Love Me Now” vs. Bounty Killer feat. Swizz Beatz' “Guilty”

Flipping catchy lyrics over Naughty By Nature's classic “O.P.P.” beat, Beenie sounded strong on this Wyclef collab, but Bounty countered with a hard-hitting Swizz Beatz track featuring a blazing guest verse from the Killer.

WINNER: Bounty

ROUND 12: Beenie Man feat. Barrington Levy's “Murderation” vs. Bounty Killer's “Look”

The vibes were sweet right up until the moment when officers of the Jamaican Constabulary Force interrupted the action. Beenie took care of the situation, informing the police that there were hundreds of thousands of people watching internationally. He then asked his DJ to run one of the hardest tracks in his catalog, a song about the abuse of authority in the ghetto streets. It was such a perfect segue the whole thing almost seemed planned. Killer had no choice but to counter with one of the most powerful songs in his catalogue, another Dave Kelly masterpiece, just barely winning what was arguably the strongest round of the entire battle.

WINNER: Bounty

ROUND 13: Beenie Man's [Showtime Juggling] vs. Bounty Killer's “Fed Up”

Still charged up by the unexpected visit from the police, Beenie felt a vibe and decided to perform his next song live. Starting out with “Hypocrite,” a blistering broadside against haters on Dave Kelly’s “Showtime” riddim, Beenie’s performance inspired Bounty to join in for what became a multi-song medley that included snippets of Killer’s “Eagle & The Hawk” and “Bullet Proof Skin” as well as Beenie Man’s “Done Have We Things,” “Badman Medley,” “Bury Yuh Dead,” and “Fire Burn.”

After they wrapped up their explosive tag-team performance, Beenie calmly stated “My song dat,” indicating that he wanted the whole extended set to count as one song. Bounty retaliated with “Fed Up,” one of his signature reality tunes that cemented his reputation as Jamaica’s “Poor People Governor.” Another close round, and highly unorthodox. Advantage Killa.

WINNER: Bounty

ROUND 14: Beenie Man's “World Dance” vs. Bounty Killer's “Gal” 

Beenie Man took it back with one of his biggest early hits, a “buss the dance” selection on Shocking Vibes’ Cordy Roy Riddim. Killer’s response was another hardcore tune for the girls, explosively energetic and lyrically intricate.

WINNER: Beenie

ROUND 15: Beenie Man's “Modeling” vs. Bounty Killer's “Model”

Taking it back to the early days of his career, Beenie served up a song designed to inspire all the “bashment girls” in the dance to show off their freshest outfits and dance moves. Killer responded in kind with a similar type of song, every bit as lyrically precise as Beenie’s was melodic, making this round a dead heat.

WINNER: Tie

ROUND 16: Beenie Man's “Oyster & Conch” vs. Bounty Killer's “Benz & Bimma”

Sticking with the “gyal” segment, dancehall’s “Doctor” prescribed a musical aphrodisiac, stressing the importance of seafood in your diet. Killer responded with a dancehall smash likening his appreciation of the female physique to his fondness for expensive European automobiles.

WINNER: Bounty

ROUND 17: Beenie Man's “Dude” vs. Bounty Killer's “Greatest”

Beenie delivered yet another Dave Kelly sureshot, this time on the festive Fiesta Riddim. Killer responded with a little-known 2003 track on the “Hydro” radio, basically conceding this round.

WINNER: Beenie

ROUND 18: Beenie Man's “Mm-Hmm” vs. Bounty Killer feat. Cham's “Another Level”

As the battle neared its final rounds, Beenie played this hard-hitting Tony Kelly production and grabbed the mic to chat his lyrics live and direct, showing that dancehall artists of a certain age are still in top form lyrically. Bounty replied with a musical killshot on Dave Kelly’s Clone Riddim, joining forces with Cham to take things to “Another Level.” Feeling the spirit, Beenie grabbed the mic and spit a verse over Bounty’s record.

WINNER: Bounty

ROUND 19: Beenie Man “Nuff Gal” vs. Bounty Killer “Cry For Die For”

Beenie changed up the pace with a jazzy tune for the ladies featuring a swinging horn section. This 1996 Jamaican single could have been a bigger hit for Beenie if it had the right promotion, and still sounds great all these years later. Bounty Killer responded in similarly eclectic mode with a jaunty track on a Riddim based on The Champs' 1950s rock chart-topper “Tequila.”

WINNER: Beenie

ROUND 20: Beenie Man's “I’m Drinkin’ (Rum and Red Bull)” vs. Bounty Killer's “Smoke the Herb”

Beenie closed out his regulation 20 rounds with one of his biggest crossover hits, a collaboration with Fambo that somebody at Red Bull should probably sign up for an endorsement deal. Bounty Killer responded with perhaps his greatest ganja anthems. This one was too close to call. Pick your poison.

WINNER: Tie

EXTRA TUNES

After running a couple of exclusive dubplate specials -- “War Uno Want” by Bounty Killer and a Buju Banton and Beenie Man collab on the M.P.L.A Riddim -- Beenie and Bounty served one final tune. ”Why Beenie saved one of his signature songs, 2004's "King of the Dancehall," for the 21st round is anybody’s guess. Bounty’s response ("Nuh Fren Fish") was something for the hardcore fans only.

Winner: Beenie

BONUS ROUNDS

Wider Catalogue: Beenie Man

While both artists did a good job displaying the breadth of their respective repertoires, blending hardcore dancehall hits with international collaborations, Beenie Man showed off his versatility with a mixture of old and new dancehall hits as well as mixing moods and tempos.

Biggest Snub: Beenie Man (Point to Bounty Killer)

Beenie Man opted not to play “Who Am I” (aka “Sim Simma,”) perhaps his best known international hit. Not to be outdone, Bounty Killer also neglected to play “Hey Baby,” his high-profile collaboration with No Doubt from their Grammy-winning 2001 album Rock Steady. Still Beenie’s oversight was the more inexplicable of the two.

Best Banter: Beenie Man

When police stopped by in the middle of the session and Beenie Man somehow kept his cool telling them “Officer, the whole world is watching… do we have to do this right now? Do you really wanna be that guy?”

Biggest KO: Bounty Killer

Not long after the police stopped by, Beenie and Bounty joined in on an eight song freestyle, venting their frustration at the police. But Bounty’s response, “Poor People Fed Up,” trumped an extended live performance, demonstrating just how much of a punch that song still packs.

People's Champ: Bounty Killer

While Beenie proved the more strategic selector, Bounty Killer’s off-the-cuff adlibs an manic energy -- especially when he noticed Rihanna in the IG audience -- kept the mood up. Even when he played unexpected selections, the Warlord’s respect levels were on 11.

FINAL SCORE: 13-10-3, Beenie Man

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This article originally appeared on Billboard.

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Jonathan Mannion

Iconic Photographer, Jonathan Mannion, Details Shooting Eminem's 'Marshall Mathers LP' 20 Years Later

This story, in its entirety, is posted on Billboard.com and is written by Carl Lamarre.

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Saturday (May 23) marks the 20th anniversary of Eminem's third album, The Marshall Mathers LP. His magnum opus not only shattered records on the Billboard 200 (debuted at No. 1 with a whopping 1.78 million copies its opening week) but highlighted his abilities as a raw and gifted storyteller. With Em looking to shed light on his real-life persona of Marshall Mathers, he hired famed photographer Jonathan Mannion to help capture his vision.

Mannion, who previously shot legendary album covers such as Jay-Z's 1996 Reasonable Doubt and DMX's 1998 Flesh of My Flesh, Blood of My Blood, relished the task of teaming up with one of rap's polarizing acts because of their commonalities. Like Eminem, Mannion was a young, hungry creative from the Midwest, whose affinity for hip-hop ran deep, dating back to DJ Quik's debut single, "Born and Raised in Compton." 

Em and Mannion's tag-team expanded to over two continents. Not only did they shoot photos for MMLP in Amsterdam but also Detroit. From the pizza shop that Eminem used to work at to even his old childhood home where he sat on the steps for the album's classic cover art, nothing was off-limits.

READ MORE 20 Years of 'The Marshall Mathers LP': Ranking Every Song From Eminem's Third Album"

It was great," recalls Mannion of the shoot in from of Em's old house. "It was him in his element and delivering his journey. You know, the humble nature of him and his process of getting to be this megastar, which is rooted so clearly in talent. His talent and his relentless drive was it.

"Mannion spoke to Billboard about the 20th anniversary of The Marshall Mathers LP, where the album cover ranks in his collection and Em's dedication to delivering the best shots. 

What does the number 20 mean for you having been involved in the Marshall Mathers LP?

It's really hard to put into words how important this album is for the world, for Eminem (and) for me. There's an endless amount of stories. We shot in Amsterdam and Detroit. Originally, this album was meant to be called Amsterdam. I was like, "We have to go to Amsterdam. We have to all get on a plane and go there. That's the only way we're doing this album." He happened to be performing out there and said, "This is going to sync up perfectly.

"We did a phenomenal session out there -- really poured out hearts into it. Then, I think there was a realization that he wanted to present this trifecta of who he was: Slim Shady, Marshall Mathers and Eminem. This is how genius this guy is. He's thinking farther down the road to be able to craft these versions of himself. Slim Shady was the gimmick to get everyone's attention, which was still rooted in something phenomenal.

Then, he was like, "Let me tell you about my journey. Let me allow myself to be vulnerable within the space and deliver 'me' and how I really got here [with] my struggles, my pain," and I think that's when everybody really connected with him on a different level. It wasn't just this pop phenomenon that he was rooted in reverence for the culture. He obviously felt like he had to prove himself probably more than the next MC just because he was from Detroit and a white boy. He had something to prove and he was clinical on the album, delivering masterpiece after masterpiece.

READ MORE20 Years of 'Stan': How Eminem’s Epic 2000 Hit Relates to the Fan Culture It Inspired

When it was time to dig into who Marshall Mathers was, we had to do another session in Detroit. So we flew to Detroit to kind of continue [the shoot]. It kind of became this nice balance of Amsterdam and all of these lax drugs laws and all of these experimental moments that he was pursuing at that time to kind of ground himself. We shot outside the pizza shop that he used to work at with people that he still knew from there.

I remember you said in a past interview that you shot him in his boxers and trench coat in the freezing cold towards the end of the shoot.

It's dedication. I was with him entirely, pushing and wanting more, but he one-upped me in this session. We did that and I was like, "OK. He's going to be tired." He's in boxer shorts, combat boots and a trench coat being the fullness of the character that he was presenting as this Amsterdam version of Em. He pushed it and I was like, "Man, this is incredible. What we achieved out here was beyond comprehension. I can't wait for when we get back to see the session and go through it."He was like, "Man, I was thinking I want to do one more shot. Can we go back to the hotel? I want to be in my hotel room writing to my daughter." Usually, I'm the one begging rappers to go a little bit farther because I want to give them the world, but it flipped on me. It wasn't begrudgingly that I went there to that place. I was like, "I'm with this. Thank you." It made another really phenomenal image that we got to share with the world because of that effort.

Continue reading the original article by Carl Lamarre at Billboard here.

 

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THE MARSHALL MATHERS LP. Congratulations to @eminem on an absolutely brilliant project that celebrates 20 YEARS today. There were 2 sessions that yielded the campaign around this album, one in Detroit and the other in Amsterdam. It is one of my top 3 covers of all time. Art direction & Photography, @jonathanmannion. Designed with the masterful @morningbreathinc’s own Jason Noto.

A post shared by Jonathan Mannion (@jonathanmannion) on May 23, 2020 at 11:20am PDT

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To get a feel of Mannion's deep love of hip-hop, check out his Spotify playlist of the many legendary artists and their music from the album covers he's shot. "I did a playlist on Spotify based on a random sampling of 65 of my favorite album covers. Pulled 90 tunes that were bonafide bangers and complied a little vibe," Mannion details. Enjoy the vibes!

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Lakeith Stanfield and Issa Rae in 'The Photograph'.
Courtesy of Universal Pictures

Opinion: Black Romance Films Are Having A Moment

It began with a kiss. Just one decade after the birth of cinema, vaudeville actors and dancers Gertie Brown and Saint Suttle gleefully embraced one another on film. They held hands and locked lips, giving the world its very first image of Black romance and intimacy on-screen. 1898's Something Good-Negro Kiss proved that love and affection was at the center of Black life. More than that, intimacy has always been essential to the survival of our people. Now, some 120 plus years later— cinema has finally reached the point where it has expanded to allow complex images of Black love, across time periods, between same-sex couples, and more recently, without being bogged down in trauma and pain.

Before Good-Negro Kiss was discovered in 2018, one of the earliest versions of Black romance in cinema was 1954's Carmen Jones starring Harry Belafonte and Dorothy Dandridge. Filmed in sweeping cinemascope, Carmen Jones follows a soldier named Joe (Belafonte) who gets so enamored with Carmen (Dandridge) that he becomes obsessive, even going AWOL to be with her. Though the film is sexy, and the tension between the actors is palpable — the romance in Carmen Jones is stilted to make white audiences comfortable. Hollywood was only willing to see Black intimacy through the lens of a renowned musical, wrapped in what ultimately becomes a tragedy. By the end of the film, Joe murders Carmen out of obsession and jealousy. Despite Belafonte and Dandridge's determination to showcase their sensuality, the material only allowed them to go so far. This sort of restraint would become the blueprint for generations of Black romance films.

Considering the utter chaos of the 1960s, it's a wonder that 1964's Nothing But A Man was ever made. A decade after Carmen Jones, Hollywood felt it was time to roll the dice on something different. Starring Ivan Dixon and Abbey Lincoln as Duff Anderson, a railroad worker, and Josie Dawson, a Birmingham school teacher, respectively, Nothing But A Man isn't packaged for white audiences like the musicals of the previous decades. However, the burdens and pains of the couple's relationship, namely Duff's flakiness about commitment and the rage he feels as a Black man living in the South, fall on Josie's shoulders. Moving into the 1970s with films like Claudine and Mahogany, and certainly, in the 1990s and early 2000s, Black romance on-screen would either be shrouded in comedic relief, or the relationships became the sole burden of the Black woman to bear. Often, both tropes were present.

Still, Black romance stories were always evolving. The 1980s sparked something new for Black sensuality in the movies. Though these were still heteronormative depictions, (aside from 1984's The Color Purple), films made significant steps forward in terms of diverse images of Black people. However, they still held on to sexist ideals. 1986's She's Gotta Have It used a Black woman's rape as a form of character development while 1988's Coming to America — billed as a comedy, rewarded its protagonist for lying to his love interest. This would become the formula for the many Black romance movies that came to fruition in the 1990s. Cheating, lies, abandonment, lack of accountability, and trauma are all very present in some of our most beloved films. Poetic Justice, Love Jones, Jason's Lyric, The Best Man, and Love & Basketball, all have some form of struggle love embedded within the narrative — typically leaving Black women wielding the shorter end of the stick.

Poetic Justice is riddled in misogyny, The Best Man has a serial cheater as a leading man, and in Love Jones, the lack of communication and accountability from both partners is dizzying. Moreover, women are often asked to overlook cheating, lying, manipulation, or being friend-zoned to present themselves as worthy of their male partner by the film's conclusion. Yet, in our quest to connect and see brown bodies sensually and romantically in cinema, we hold these films close to our hearts, overlooking many of the toxic traits of the characters.

Despite the mega success of Black films in the 1990s— following the debut of Gina Prince-Bythewood's Love & Basketball in 2000, Black stories in cinema, aside from a few here and there, were all but erased in Hollywood. Throughout this near decade-long drought, prolific director Tyler Perry was one of the only voices in the game. However, the quality of Perry's storylines, as well as the portrayal of his female characters, have proven to be problematic. These characters are often emotionally broken, angry, and at times unhinged. If and when they do find love in movies like 2005's Diary of An Angry Black Woman, 2008's The Family That Preys and 2009's I Can Do Bad All By Myself, it's after they suffer some dire consequence or horrific punishment. This was particularly jarring during a time when there were hardly any other mainstream film images of Black people on-screen.

Thankfully, as we pressed forward into the second decade of the 21st century, Black filmmakers, writers, and producers were knocking down doors in Hollywood once again. In 2012, Ava DuVernay stepped onto the scene with her stellar film, Middle of Nowhere. The film follows Ruby (Emayatzy Corinealdi) grappling with the choice to leave her incarcerated husband, Derek (Omari Hardwick), to follow her dreams and possibly find new love with a bus driver named Brian (David Oyelowo). Though this was a significant shift in the way Black intimacy, sensuality, and romance was depicted in movies, the real transformation happened in 2016, with Barry Jenkins' Academy Award-winning, Moonlight.

Loosely based on screenwriter Tarell Alvin McCraney's real life, Moonlight puts the Black male coming-of-age story center stage. However, instead of honing in on the violence and despair of the inner city, like the hood homeboy films of the 1990s — Moonlight focuses on Black love between Black men. First, there is the relationship protagonist Chiron (Alex R. Hibbert) has with his father-figure, Juan (Mahershala Ali). Later, Chiron explores his queer identity with his classmate Kevin (Jharrel Jerome). The film is a sumptuous duality of hypermasculinity against lush sensuality. With this film, Jenkins effectively shattered our expectations regarding Black intimacy on-screen, while unraveling why Black love in all of its varied prisms deserves a spotlight in cinema.

Moonlight would pave the way for 2019's Queen & Slim and 2020's The Photograph. Two vastly different films, one— a harrowing dramatic thriller, centering Queen (Joe Turner-Smith ) and Slim (Daniel Kaluuya) who are forced together by circumstance. A dull Tinder date paves the way for a standoff with a racist police officer who eventually lays dead, prompting our leads to run for their lives.

Penned by Lena Waithe and directed by Melina Matsoukas — the film is almost an antithesis of what we've seen before when it comes to Black romance in the movies. Instead of the tried and true formula of a meet-cute, conflict, and resolution, Queen & Slim unites a Black man and a Black woman through Black radicalism. They come to lean on one another, inadvertently building a foundation when there is no one else either of them can trust or turn to. The weight of their relationship rests equally on both of their shoulders, as they become each other’s ride or die.

In contrast to Queen & Slim, writer/director Stella Meghie's The Photograph, is a much-deserved presentation of soft Black romance, without the trauma or brutality. The film follows Mae (Issa Rae), an art curator grappling with the death of her estranged mother, and Michael (Lakeith Stanfield) — a journalist who crosses paths with Mae's late mother's work. The film follows the typical romance formula, but the conflict and resolution aren't gut-wrenching or emotionally tumultuous. Mae and Micheal deal with real-life issues without being battered or broken. Both parties —like the lead characters in Queen & Slim, share the weight of their missteps and miscommunication. The Photograph is a recognition of straight-forward Black sensuality and love without the heaviness of Black pain. Despite all of this, the film has garnered mixed reviews. Since there isn’t any toxicity between the main characters or much comedy in The Photograph, it appears foreign to us. As a community, we’ve been conditioned to only recognize Black Love shrouded in chaos. Presently, Black women in particular, are asking Black people to look beyond archaic examples of love that are rooted in sexism, misogynoir, and rigid gender roles. Instead, Meghie presents two grown people who must hold themselves and each other accountable to have a chance at a loving and modern relationship.

Black women are also getting the opportunity to be seen as romantic leading women, in the broader scope of cinema alongside leading men from different cultures. Following the footsteps of the 2006 film Something New, where Sanaa Lathan's leading man was Australian actor Simon Baker, Issa Rae will become a leading lady once more in Netflix's The Lovebirds. The Insecure actress stars as Leilani, opposite Pakistani-American actor Kumail Nanjiani. Rae is a woman who is grappling with her strained relationship with her boyfriend, Jibran (Nanjiani). The couple's commitment to one another is hilariously put to the test when they suddenly find themselves in the middle of a chaotic murder mystery.

Black film, and undoubtedly Black romance film, has come a long way since that very first kiss was captured on-screen in 1898. With more women filmmakers at the helm, diverse projects, and the current wave of Black cinema in Hollywood, Black romance movies have the opportunity to give the next generations more nuanced depictions of connection, sensuality, sex, and intimacy. With films like Queen & Slim, Moonlight, The Photograph, and The Lovebirds — we have witnessed Black people from all walks of life and sexualities dive into romantic relationships with love, accountability, and self-awareness, which are truly the ultimate relationship goals.

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