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Google Celebrates 44 Years Of Hip-Hop With Mix And Scratch Interactive Doodle

These are the breaks!

Google launches their latest doodle, a pair of interactive turntables that lets you mix and scratch records in honor of hip-hop's 44th birthday. Friday August 11, 2018 marks 44 years since the genesis of rap music, which took place at the historic site of 1520 Sedgwick Avenue in the South Bronx.

DJ Kool Herc, who was born and raised in Kingston, Jamaica before migrating to New York at 12, threw a back-to-school party in the Bronx back in 1973, introducing what we know as "the break." Using two turntables, he extended the instrumental break, allowing people to dance longer, which later became known as "breakdancing." The rest, as they say, is history.

Narrated by hip-hop pioneer and filmmaker Fab 5 Freddy, here's a very brief and perhaps oversimplified, but still cool history of the birth of hip-hop, which is now a global phenomenon and the most consumed genre in the United States.

 

 

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Rihanna Inks Publishing Deal With Sony/ATV

Rihanna continues to make our jaws drop and we just can't get enough. After two successful New York Fashion Week events with her Savage X Fenty lingerie line and her fifth annual Diamond Ball event, the world's richest female musician has signed a global deal with Sony/ATV Music publishing.

Billboard reports the announcement was made on Monday (Sept. 16), stating that the deal will cover the artist's full songwriting catalog and future projects.

Rih also made history as the first entertainer to follow Jon Platt, chairman, and CEO of Sony/ATV, after he stepped into the executive seat in April 2019. Their partnership first began in 2015 at Warner/Chappell before Platt moved to Sony/ATV, according to Variety.

"I'm proud to have known Rihanna since the beginning of her career," he said. "Music, fashion, philanthropy and a heart of gold have solidified Rihanna's position as one of the biggest icons in the world."

The Bajan-beauty has numerous musical achievements including 14 Billboard Hot 100 No.1s, nine Grammy Awards, and seven RIAA-certified multi-platinum albums. Her elite status doesn't stop there since she snagged 13 American Music Awards, 12 Billboard Awards, seven MTV Video Music Awards, and the 2017 Songwriter of the Year at the BMI R&B/Hip-Hop Awards.

Her last seven albums have reached platinum status 22 times in the United States.

"It's an honor to be reunited with her at Sony/ATV," Platt said.

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Sweet Chick

Stance Socks Celebrates 'Ready To Die' Anniversary With Sweet Chick Collaboration

Friday (Sept. 13) marks the 25th anniversary of The Notorious B.I.G.'s masterpiece debut Ready To Die, and Stance sock company teamed up with hip-hop elite and friends of Biggie to celebrate the occasion.

On Thursday (Sept. 12) evening, Stance hosted a party at Nas' chicken and waffles restaurant Sweet Chick in Williamsburg, Brooklyn. Guests were served cocktails and food themed after Biggie's lyrics (i.e. "escargot, my car go" and "a t-bone steak, cheese eggs"), while enjoying music spun by Statik Selektah, who unveiled a Jadakiss verse over Biggie's "Mo Money Mo Problems" that he says was from the song's original sessions. Attendees of the party included DJ Clark Kent, CJ Fly and Termanology, along with performances by Junior M.A.F.I.A. member Lil Cease and Tek of Smif-N-Wessun.

The evening also revealed a Stance and Sweet Chick "Sweet Chick Down To My Socks" collaborative sock, with a design similar to Biggie's beloved Coogi sweaters. The sock will be sold exclusively at Sweet Chick locations and online for $16.

Sept. 13 also marks a reissue of Ready To Die, with limited edition packaging, liner notes by journalist and author Kathy Iandoli, never-before-seen photos, and stories by producers Easy Mo Bee and Chucky Thompson.

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DaBaby Hops On Lil Nas X's 'Panini' Remix

Lil Nas X knows what works for him, and it’s remixes to his already popular tracks. The 20-year-old worked with the likes of Billy Ray Cyrus, Young Thug and Mason Ramsey for the remixes to his record-breaking song, “Old Town Road,” and now he’s back with a DaBaby assist on his new single, “Panini.”

The “Panini (Remix)” video features characters from the popular Cartoon Network show Chowder, who are rapping and singing along to Lil Nas X and DaBaby’s verses. The video for the original video is sci-fi inspired, and a performance reminiscent of the visual was held during the 2019 MTV VMAs.

“Panini” currently sits at No. 29 on the Billboard Hot 100, while “Old Town Road” is at No. 5. It was No. 1 for a record-setting 19 weeks on the chart, longer than any other song in American music history.

Watch the new video above.

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