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Justin Milhouse

Views From The Studio: Producer Key Wane Dissects Jazmine Sullivan And Bryson Tiller's "Insecure"

The Detroit native reveals the story behind that "sample" on "Insecure," the importance of the piano, and the power of prayer.

The rich music history and soul of Detroit engraved its presence within Key Wane's soundscapes the moment he decided to become a producer. Serving as the home of Motown, the Motor City has birthed some of music's past and present forerunners like the late J. Dilla, Black Milk, Dej Loaf, Royce da 5'9", Big Sean, Eminem, Tee Grizzley and more.

"You can spend three months here and be so influenced by the culture," Key Wane says. "It's one of the best cities ever, so much inspiration here. It's a city of soul. It's hard for you not to be soulful in any way with your recordings no matter what it sounds like."

That melodic plate of soul food that Wane cooks up behind the boards continues to be the main ingredient in his creations. From Meek Mill's "Amen" to Big Sean's "Play No Games" to Jazmine Sullivan's "Let It Burn," Wane's instrumentals are bound to leave a lasting impression, similar to his latest offering, "Insecure" by Sullivan featuring Bryson Tiller.

Wane said the song, which was featured on Sunday night's episode of Issa Rae's HBO series Insecure (Aug. 20), took "about a year-and-a-half to make it happen." Sullivan freestyled her verses once she heard the track and later reached out to Tiller to lay his vocals. Then Rae was introduced to the melody and the rest is soundtrack history.

Read what else Key Wane had to say about that "sample" on "Insecure," the importance of the piano, and the power of prayer.

VIBE: I read that one of the instruments you're well-versed with is the piano. I think it was in Rolling Stone, that Prince told Beyonce if she learned the piano, then her artistry could reach new heights. What are your thoughts on that statement and how important is the piano in producing?
Key Wane: There are many people who are skilled without it, there are many people who are skilled with it, but I feel it is important to know an instrument because you can definitely raise your creativity, have you think about a whole set of new ways to approach a song. I agree with Prince. Playing the piano helps out your artistry especially if you’re trying to be melodic, harmonic or just different. A lot of my favorite songs are created by people who know the instrument. Pharrell is a great piano player, he’s one of my favorite producers. You can tell by listening to his beats that clearly the instrument makes his production stand out more evidently. The chords on almost every song on Fly or Die or In Search of... stand out so much. My ear connects more to the musical, melodic side of things, so Pharrell is a big inspiration when it comes to that. To tie that into what Prince said, yes, playing the piano should be something that people should be trying. Not just the piano, the guitar too, the trumpet, the drums. I feel like an instrument heightens, raises your artistry or creativity. That’s just me, I’m not speaking for everybody.

Which process taps deeper into your creativity? Songwriting or producing?
I write to every beat so it’s both. I have to put some type of direction on the beat before I send it to an artist. If they don’t like it, it’s cool because you still have the beat, and if you like what I said now you know where to go. I love writing and I love making beats. I haven’t written as many hit records as I’ve done beats but when artists are either stuck or having a hard time trying to advance on the record, I would always say, ‘Can I pitch you an idea?’ “All Me” happened just like that. Drake had called me one day and said, ‘The beat is ill, we’re over here killing it, but I don’t really have a hook. I don’t know where to go. All we have are just verses.’ I asked him, ‘Can I write a hook to it?’ He said, ‘Yeah.’ I sent them a hook and he ran with it and it worked. I feel I have a great point of view on both producing and songwriting. I’m still growing as a songwriter but I can’t really choose between both. Technically, producing does include songwriting too.

That’s interesting, how producing in a way influences you to write as well, even though you’re not the main songwriter for the song you’re producing.
Never the sole songwriter. I’ve had people ask, ‘What do you think you would say on this?’ They’d send me beats from other producers and ask, ‘What would you say on the hook or the verse?’ Other times people would say, ‘send me hooks’ or ‘send me beats with hooks,’ or ‘play me beats with hooks.’ I’ve had people say, ‘Just play me all your hooks with your beats.’ If I make the beat, I’m always thinking of something to say on top of it, whether I was inspired and just decided to put a song out or just give it to somebody. For the last few years, almost every beat I make I try to put an idea with it because I try to give the artist direction if they can’t find it.

Walk me through the process of "Insecure?" What were the creative steps like, when did you get the notification to produce the track?
I had three different versions of the beat before I ran with one. Usually, when I make beats I make at least four or five different versions of it. I’ll send you something that’s a little rough to see where I’m going then I sit with it. I don’t finish beats in a day, I have to work on it day after day after day. I probably had that beat for a year. I kept going through different versions. One version had drums to it. The way the vibe was I didn’t want it to be drowned out with drums so I kept it simple and put a very light drum track on it. I liked it, ran with it, put some keys on it, loved it. Me and Jazmine Sullivan have been working together for some years, probably since I graduated from college. We’re always sending each other records. I did the “Let It Burn” record, “Mascara,” “Dumb,” I produced a great portion of her Reality Show album. Recording with Jazmine Sullivan is so great. She’s the most talented person I’ve ever worked with as an R&B singer. When we did “Let It Burn,” I think she did it in one take. She was like, ‘It’s done!’ because she can sing really good. I’m used to being in the studio with people that’ll do take after take. She just went in there and did it. She’s amazing, gifted, blessed, she got it going on.

[Big] Sean flew me out to New York when he was recording the I Decided album. I did “Jump Out the Window” which is a really good song, one of his current singles right now. Sean went back to L.A. and my flight got delayed so I couldn’t make it. I thought, ‘I’m going to be out in New York for a whole day. Might as well get into something.’ I don’t like sitting down, I hate being lazy. I remember Jazmine said, ‘I stay in Philly. The best way you can get here is to take the train.’ I took the train, got to her crib and I was only going to be there for the night. I was going to take the train out in the morning. I played her five beats that day and she was just vibing. We were in the room for hours listening to a lot of ideas I made before I came there. She heard the “Insecure” song and immediately she knew… I knew the song was going to be crazy by her immediate reaction and what came out her mouth when she started singing, how she started off her verse. She freestyled the whole thing! I’ve seen Sean freestyle records all of the time. He hears a beat and immediately goes in on it. Jazmine, she does the same thing. I was sitting there like, ‘You have the song already?’ We were just vibing and she recorded a reference.

The reference that she recorded ended up being the song. I said let me get a copy of this so I can see how I can work it. She said let me know what else you do to it. I went back to L.A. and played it for a bunch of people and asked, ‘What do you think of this Jazmine Sullivan song?’ They said this sounds hard. I was telling her it’s about to be a dope record and she said she wants somebody on it. I asked, ‘Who do you want?’ She said, ‘Who do you think?’ I said, 'Do you want a rapper on it or a singer because it’ll be good if you got a rapper on it.' She said she really wants somebody with vocals to feature on it. Then she said, Do you know Bryson [Tiller]?' I said I don’t know Bryson, but I know Bryson’s people. I know Neil [Dominique] is Bryson’s manager and he’s a really good guy. Neil and I have been working together since he used to work for Diddy. I got in touch with Neil and said, ‘Me and Jaz have this crazy record. She wants Bryson on it. I’m giving it to you. Let me know what you can do with it.’ He hits me back, and this is probably months after I left Jazmine’s house, when we did “Insecure.” He said, ‘I can get him on it, we’re literally recording right now.’ I think Bryson was finishing up his tour. They did the verse and sent it back to me. I sent it to Jaz and she really liked it. She recorded another verse to it. We were trying to figure out if we should let Bryson go either in the second or the third verse. We ended up getting that resolved then it was done. I remember going to her house again, this was a few months ago, and we were working on newer stuff because we have a few records that we haven’t put out that’s fire. My guy Tunji at RCA was hitting me up. He said they were about to release the record. I traveled a lot, nearly a year trying to work that song. We were trying to get that song finished. Hearing that the song was done I was really happy. We just had to do minor production at the end, fix some things around, add some color to it, basically put the finishing touches on it. They were telling me that they were with Issa Rae. I think Tunji played it for her, and she loved it and ran with it. It took about a year-and-a-half to make it happen.

Is that Pleasure P's "Rock Bottom" that you sampled? How'd you come across that melody and what made you utilize the ad-libs?
It’s actually Jazmine singing. I took some vocals that Jazmine sang. I have a bunch of her vocals on my computer. I had her engineer send me some of her stuff. I sample a lot, so I sampled her vocals and turned it into a beat. If I played it for you, it would sound totally different.

The beat is pretty minimal like you said the vocals drove the beat.
Cool & Dre made the song “Rock Bottom.” They had a guy reference, I don’t know who wrote it, I wanted to ask who is the guy. Tunji said, ‘Listen to this.’ It was the original, original version of “Rock Bottom.” It wasn’t Pleasure P’s version, it was the one Cool & Dre had. Cool & Dre asked, ‘What do you think about this?’ Tunji said, ‘See what you could do with this’ and I did what I could with it. I chopped up a portion of it. I couldn’t really fully chop up what Cool & Dre sent me. I had to combine what I did with the Cool & Dre chop with Jazmine Sullivan’s vocals and it came out really well. Kind of like when you cook food, and you chop things up to make it taste good is basically what I did. It came out right. I’m a minimalist. I don’t think you should flood beats with instruments. You need to let the beat breathe sometimes and that beat was for sure breathing.

How does that method of being a minimalist allow for your creativity to shine?
I don’t wake up and say, ‘Let’s be minimal,’ but some of my favorite songs have the most minimal sounds but have the biggest impact. “Amen” is a very minimal beat, but it’s hard because it’s filled with melodic sounds and a bright vibe. “All Me” is very minimal, the beat is simple. I f**k with beats that give the artist enough room to breathe. I can’t drown a beat out with sounds. That might be the most minimalistic beat I’ve ever made and it sounds so good. “Memories” by Big Sean, that beat is just a drum and a key. The stuff I did for Beyonce, the piano intro on “Mine.” I’m not trying to be minimalistic on everything, but it just sounds really good to me. It helps the people who hop on my records, it gives them enough room to breathe and not be cluttered or drowned out by the beat. But I do have a lot of songs where there’s a lot going on like Big Sean’s “Guap,” “Dumb,” “Mascara” by Jazmine Sullivan. Being a minimalist isn’t what I aim to be on every beat, but I always believe less is more.

9th Wonder said samples in hip-hop or R&B for this matter can serve as an educational tool. When you select your samples, what teaching purpose do you hope listeners will take away?
I definitely believe sampling is very educational because you learn techniques that people were doing back in the day that sounded too good to just leave it there. I was with Diddy, we did a record that’s coming out soon, and he feels the same way. Sampling is a lost art. He says it at the very beginning of the song. People aren't making stuff like this anymore. I was with Royce da 5’9" who feels the same way. I listen to everything, but some people say the whole vibe of boom bap doesn’t exist like it used to. That’s why I love JAY-Z's 4:44 album because that goes right up my alley; raps and beats. When it comes to sampling, I try to follow in those footsteps of 9th Wonder, J. Dilla, No I.D. and Kanye [West]. I grew up off of that. Some of the best records on earth are sampled. R&B, funk, everybody sampled it. When I look for things I try to look for stuff that either you never heard of that’s not on YouTube. I go crate digging at the record stores too.

I don’t sample everything. A lot of my songs are original music, but when it comes to sampling stuff, I try to sample something unique, that you will feel in your soul. Songs like “4th Quarter” by Big Sean, if you listen to the sample at the end you’ll feel that. I try to get something that you would just feel. I sample old and new sounds. It’s weird to explain the thought process of crate digging and sampling. I’m just looking for if the art cover was dope or if I’ve heard of it before, or just curious and grab something and go home and cook. A lot of songs happen like that where I just go to the record store, didn’t know what I was buying and it just came out good. When it comes to sampling, I’ll just take a Saturday, nothing to do, go to the record store, usually every Saturday out of the month and just buy records, just see what catches my attention. If I bought 100 records I probably will find two or three songs that are fire. I’m still going through records that I bought years ago, hopefully trying to find something. I do believe in being versatile too, but I’ll still play the entire song out for you like “Eternal Sunshine,” and “Mirrors” from Jhene Aiko are all original records, just me sitting in front of a keyboard playing chords, seeing if it’ll work. I try not to be or stay the same, I try to be versatile as much as possible.

How do you select your samples? What do you look for in that process?
It’s really the vibe I get listening to it. If I hear something in it and say, ‘This is going to be deep,’ usually when I’m listening to stuff… I really just go into it. I don’t sit and say to myself, ‘I’m going to make an R&B song today’ or ‘I’m going to make the biggest trap record,’ I don't do any of that. I just see if it sounds right. I flip it and turn it into a crazy rap record. Usually, with sampling, I just don’t know if it’s going to be the next biggest R&B record because [Beyonce's] “Partition” I gave to Wiz Khalifa first. I give a lot of R&B beats to rappers first. I gave “Let It Burn” to Meek Mill first. A lot of my beats usually are rap beats. It’s really who catches the vibe. I can go into the beat thinking it’s going to be a hard rap record and then it turns into being the biggest R&B record. I can go into it and it's the biggest R&B record turning into the biggest rap record. I sent the beat of “Mascara” to Drake because I thought that would be a really good record for him. He said, ‘I love this record, this sh*t is dope,’ but Jazmine ends up making it the greatest song for a woman. I don’t have a thought when it goes into making the beat. I just don’t sit in the front of the keyboard like, ‘This is going to be the biggest rap record.’ God will laugh and say, ‘Oh you thought it was,’ and then it be an R&B record. “Insecure,” I think I gave to Sean first. When I sample I just see what works, see where it goes. I don’t pressure myself like, ‘This has to be the biggest.’

Do you have a favorite sample that you've used thus far in your career?
The best song I’ve sampled my whole career, there’s three: the sample I used on “Higher” for Sean which is a John Legend song, then there’s the “All Me” sample is great. Every time I do interviews they always ask me how I chopped up the “All Me” sample which is one of my favorites. Another one of my favorite samples that I’ve used, it’s a song that didn’t come out yet but it is so good! I cannot wait for it to come out.

You also hail from Detroit, which was home to Motown Records for a while. Given that label's legendary roster of R&B artists, did your upbringing in Detroit play a role in how you approach your productions, or the use of samples today?
Motown and Detroit play a huge role in everything that I do because there’s so much soul, history, some of the best musicians are from here. J. Dilla is from Detroit, one of the best producers, period. It’s impossible for you to not soak that in. You can spend three months here and be so influenced by the culture here. It’s one of the best cities ever. So much inspiration here. I would drive downtown, listen to Jazz and get inspired and make something dope. It’s a city of soul. It’s hard for you not to be soulful in any way with your recordings no matter what it sounds like. You’re going to catch some type of soul that you can feel from anybody doing music in Michigan and that’s a proven fact from Eminem to Royce to Sean to Dej Loaf to Payroll to Tee Grizzley. Even producers from Black Milk to J. Dilla to even my little self. It’s real soulful here, the music sounds like a plate of soul food. I don’t think my music would sound nothing like this if I was from another city.

You utilize 90s R&B or even older songs as samples. How do you keep the spirit of those times alive or sound fresh in your productions?
Through a lot of chords that people were recording back in the day. I like how they crafted their chords. How do I feel about bringing the 90s into today’s music? Sometimes by sampling, making something that feels like it’s inspired by something from back in the day. A lot of stuff George Duke created is so good, I haven’t heard anybody use those chords in music today. He has a song called “Just For You” and I haven’t sampled that but the vibe of the song is so innovative, just to make something that sounds like that today...If the kids now knew what certain stuff in the 80s sounded like? That’s why I try to at least do my part and still hold onto that vibe in some of the songs that I produce. A lot of this is timeless from the 80s and 90s so I just love that time period. I’m mentally there sometimes so it’s hard for me not to make a beat and not have some type of 90s influence on it.

Anything you’d like to add?
On IG or when I run into people,  they say, ‘I’m in college too, how do I continue to do this?’ Because I was doing a lot of these songs during college. Some say they’re lost or uninspired, 'do I quit my job but I don’t know how I’m going to continue to get the money,’ all these questions that people ask me that I go through and I tell them the only thing that’s going to change anything around is prayer. I say this all the time. I used to work at a car wash, at a daycare, at a telecommunications place, and those places weren’t for me. I just prayed every day. I didn’t take a shortcut. I said, ‘Lord, please make this happen for me. I feel like you gave me a gift. If this is the gift you gave me, help me tap into it. Help me see the light behind all of this.’ I tell people all the time, ‘I had a job like you and I quit. I was broke like you. My boss fired me three times,’ and I still didn't let any of that stop me. I went to studios broke, I had no money. The way “Amen” happened is a prime example of God being real. I went to New York with no money. I was stranded in Times Square, didn’t know how I was going to get to the Greyhound to get back to Detroit just to hop in my raggedy car to drive back to school hoping that the car would make it. I’m thinking if I graduate this year with nothing I’m going to feel like a failure like I was lazy and I didn't achieve anything. I’m going to have to graduate and go right back to working these jobs. I just prayed, ‘Lord, change my situation if you feel like my situation needs to be changed.’ Then I ran into Meek Mill and gave him “Amen.” To bring my point home, a lot of people don't need anything. They ask, ‘Do I need all of this expensive studio equipment?’ I say all you need is prayer. You need to have a relationship with God and everything will fall into place after that. I remember when nobody emailed me for beats. Prayer changes everything.

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J Dilla and Common had a really tight creative bond and, at one point, lived together in L.A. So you know that Common got dibs on all of his hot beats first. They were hip-hop brethren just trying to work together and of all of their collaborations, living and posthumous, the track “Thelonius,” is the sharpest intersection of the two legendary artists' careers.

A singular song fit for two albums, the cut was placed on Common’s fourth studio album Like Water for Chocolate and Fantastic Vol. II, Slum Village's classic sophomore album. “Thelonius” as we know it was in a way an accident...a soulful snafu that we get to enjoy forever. In this excerpt of VIBE's Then & Now video franchise, Common shares how the song manifested unplanned, willed into existence by Dilla’s uncompromising creative compass.

The story is brought to life with artwork by visual artist supreme, Dan Lish (@DanLish1), the man behind Raekwon’s The Wild album artwork. The illustrations you see in this video are a small fraction of what you can find in his upcoming book: Egostrip Vol 1 – The Essential Hip Hop Art Book, a psychedelic visual history of hip-hop to be enjoyed by the genre’s oldest and youngest fans alike. 

Today is the last day to support Lish's Kickstarter for the incredible project. Click the following link for a copy of your own: 

“I picked up on what inspired me about the artists, whether it be a certain lyric from a classic song or my perception of what may be going through their mind at the moment of creation,” says Lish.

There is much more to be said about all of these artists. For more stories on Common’s catalog, including several more Dilla cuts, stay tuned for the upcoming episode of Then & Now, where we dig deeper into notable tracks in the career of one Lonnie Rashid "Common" Lynn, Jr.

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Courtesy of Biz 3 / FCF

Quavo Is Introducing 'Fan Controlled Football' To The Culture

From their penchant for popping tags and name-dropping designer brands in their rhymes to the obsession with diamond-encrusted neckwear, the Migos are the modern-day poster-children for decadence and opulence. But when it comes to balling, group member Quavo is a seasoned veteran, literally and figuratively. Notorious for his appearances in NBA all-star celebrity games, where he routinely dominates the competition, Huncho has built a rep as one of the athletically gifted hit-makers in music today.

Although he's known for his skills on the hardwood, football is definitely among his passions. His newest endeavor, an ownership stake in Fan Controlled Football (FCF), the first professional sports league to put the viewer in the coach's seat and the general manager's office, in live time, finds him putting his focus back on the gridiron. Having inked an exclusive, multi-year streaming broadcast partnership with Twitch, the FCF will be the first professional sports league to be fully integrated with the streaming platform with the potential to explode in the digital age, where user interest and participation is the main recipe for success.

Having tossed the pigskin around as a Georgia high school football star, to Quavo, it was a no-brainer to get involved with the innovative league on the ground level. “We are building a brand and something different in our league – with the fans. They are in control and get to pick the team names, colors, logos, and more,” said Quavo said in a press release. “I’m really excited because FCF is fast-paced, high-scoring 7v7 football and you are in control. You go from sitting on the couch watching TV and pressing buttons on the remote to actually pressing the buttons on the plays.”

Played on "a 35-yard x 50-yard field with 10-yard end zones,” the Fan Controlled Football league will kick off in February 2021, with a four-week regular season, one week of playoffs, and a Championship week. The league will consist of former elite D-1 athletes, the CFL, XFL, and the Indoor Football League. Broadcasted live from the FCF’s state-of-the-art facility in Atlanta, each game will be 60 minutes in length and will allow the viewers to play a hand in the final outcome on Twitch.

Aside from sports, Quavo has been relatively lowkey on the musical tip as of late, with two years having passed since a solo release or a Migos album. However, according to him, this delay can be considered the calm before the storm, as he assures him and his brethren are primed for one of their biggest years yet. VIBE hopped on the line with Quavo to talk Fan Controlled Football, what he's got cooking in the studio, and his foray into TV and film.


You're the newest team owner at Fan Controlled Football (FCF). What about the league piqued your interest and made you wanna get involved?

It's just showing my interest in the game of football and just trying to put a twist to where it's fan-controlled, fan-involved. A lot of times we watch the game, you watch the game, you just have some concerns. Sometimes you feel you can make the plays or call the play, [with FCF], you can sit on the couch and make the play. I just think we came together to make something crazy like that. I feel like it's something hard, it's something new, it's something fresh. It's a new beginning to something, like giving ni**as a chance. Giving D-1 players who couldn't make it to the league a chance, giving ex-NFL ni**as a chance if they still got it, [and] to go with the fans. When we saw the Falcons lose the Superbowl LI, we [fans] just knew what plays to call, we knew to run the ball. We were up 28-3. All we had to do was hold the ball, but we wanted to air it out and we made a mistake and lost to Tom Brady. Just like when Marshawn could've won a Superbowl. If they'd have given him the ball on the two-yard line. We knew that Marshawn Lynch was supposed to get the ball, [but] they wanted Russell Wilson to win it and the New England Patriots caught an interception. So that's how we're trying to shape it, we're trying to make something new.

The FCF will be live-streamed exclusively on Twitch, which has become one of the leading platforms for eSports live-streaming and will kick off in February 2021. Do you feel the FCF has the opportunity to fill that NFL void during the spring, particularly given the fan engagement that FCF enables?

Most definitely, cause after the Super Bowl, it just feels like you just want another game. You feel like you want one more game. and coming from something [where it's] eleven on eleven players to seven on seven, I feel [there’s] still a difference. After coming from watching the game and the regular politics, the regular structure of the game, now you're getting to be involved in a game that you can control. You can pick the jersey, you can pick the helmets, you can pick the jerseys, you can pick the coaches, you can pick the plays. I just feel there are two different dynamics [between the NFL and FCF). You come from sitting on the couch and pressing the remote to actually pressing the button on the plays."

Speaking of fan engagement, the FCF is the only professional sports league that enables fans to call the plays in real-time and puts the viewer in control of a game’s outcome like never before. Have you ever had that experience, as far as fantasy football?

Nah, but I'm into Madden. You can sit at home and pick your plays [with FCF], it's just like the lifestyle of Madden. It's like a reality of Madden. You're playing with people at home, with these unique athletes, and it's seven-on-seven.

As an Atlanta native, how significant was the FCF’s state-of-the-art facility being in your hometown in your decision to come on board as an owner?

It's very important. We got top-tier talent here, so it's opening up opportunities for a lot of guys. We're just glad it's in the south, it's like a hub. Everybody loves Atlanta and everybody wanna be here. Everybody wanna play and the weather is good.

NFL Super Bowl Champions Richard Sherman and Marshawn Lynch, boxing legend Mike Tyson, and YouTuber and podcaster empire Greg Miller are among the FCF's team owners. How does it feel to be competing against some of the most accomplished athletes and entertainers in the world? Have you had the opportunity to meet with any of them?

Most definitely. I have a good relationship with Mike Tyson. I've met Marshawn Lynch, it's a blessing. I feel like we're not competing right now, I feel like we're building a brand. I feel like we're building a league. I feel like we're trying to make the world understand what we're bringing to the table and what type of game we bring to the table, you feel me? I feel we're trying to create something different. Once we get the ball rolling, it's all together and moving into a real FCF league, then we'll get to compete. Of course, we all wanna win, but right now, we're just trying to get the foundation and the basics going and letting the strength of the owners and the relationships show on the field.

Being that you'll all be working with your respective fan bases in shaping your team’s personality and identity, any thoughts about what the team’s name will be? 

Man, I wish I did, but it's so straight strictly fans that you never know. Just like with music, can have an idea that is a smash, and then the fans don't think it is. You gotta strictly listen to the fans on this one. You gotta listen strictly to how they want it because it's the point of the game, that's the point of the league. We gotta let them control this game and then we the players and we the people that's listening to the people, the culture. FCF stands for culture, too, you feel what I'm saying? We listen to the culture, we're letting the culture run the field.

How involved will you be in the drafting and scouting process for your squad?

The fans make the draft, fans get to see everything. Open books, everything. It's an open thing, it ain't nothing to hide over here. The fans control it all.

In addition to sports, you've also been delving into acting, with cameos in shows like Atlanta, Star, Black-ish, and Ballers. Earlier this year, you appeared as yourself in Narcos: Mexico. How did that opportunity come about? 

Narcos reached out. We [Migos] had this song called “Narcos” on the [Culture II] album and we went and shot [the video] in Miami and everybody thought it was a Narcos movie scene and it ended up being Madonna's house. So we just shot that there and then they reached out to us. I think Offset had a performance somewhere and Takeoff had to do something and I just ended up being free that day and I went and shot it in New Mexico. I had fun, I loved it.

Do you have plans to pursue any supporting or leading roles in film or television?

Hell yeah, most definitely. I've been sitting down and having real great meetings with directors and people that got some movies in the works for 2021. I feel like I’ve got some good spots. I don't wanna tell it cause they’re gonna make some announcements. It's coming soon.

It's been two years since you've released a solo project or one with the Migos. Can fans expect any new music from you anytime soon and what are your next plans on that front?

Most definitely, hell yeah, we're shooting videos right now. We’re vaulting up a whole lot of videos so we can give you music and visuals at the same time. “Need It," the song came first and then the video. Right now, we wanna get a lot of videos and a lot records in the vault and smash [them] all at once 'cause it's been two years.

Pop Smoke's passing was one of the more tragic events in rap in recent memory, but his debut album, which you appeared on throughout, has been one of the most successful and acclaimed projects of 2020. How has it been seeing how the album’s been received, especially after you and him developed such a bond in a short time?

I'm happy. I'm proud of him, that was my partner. We did a lot of records, we spent a lot of time together and I feel like the album would've did even more with him being alive. A lot of people's album just go crazy when they die, I feel like his sh*t would've still went crazy. He had the momentum, he had the buzz. He was having fun. He was hot, he was fresh, he had everything ready.

This interview has been edited for length and clarity.

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Toots Hibbert performing at Hammersmith Palais, London in 1983.
Photo by David Corio/Redferns

Remembering Toots Hibbert

The best singers don’t need too many words to make their point. Otis Redding could let loose with a sad sad song like “Fa-fa-fa-fa-fa-fa-fa-fa-fa” and get you all in your feelings. Bob Marley got pulses pounding with his “Whoi-yoooo” rebel yell. Gregory Isaacs melted hearts with nothing more than a gentle sigh. Toots Hibbert, who died last Friday at the age of 77, could sing just about anything and make it sound good. One of the world's greatest vocalists in any genre, Toots paired his powerful voice with the understated harmonies of Raleigh Gordon and Jerry Mathias to form The Maytals, a vocal trinity that never followed fashion and remained relevant throughout the evolution of Jamaican music—from the ska era to rock steady straight through to reggae, a genre named after The Maytals' 1968 classic “Do The Reggay.”

Whether they were singing a sufferer’s selection (“Time Tough”), a churchical chant (“Hallelujah”), or the tender tale of a country wedding (“Sweet and Dandy”), The Maytals blew like a tropical storm raining sweat and tears. The lyrics to Six and Seven Books,” one of The Maytals' earliest hits, are pretty much just Toots listing the books of the Bible. “You have Genesis and Exodus,” he declares over a Studio One ska beat, “Leviticus and Numbers, Deuteronomy and Joshua, Judges and Ruth...” Having grown up singing in his parents' Seventh Day Adventist Church in the rural Jamaican town of May Pen, Toots knew the Good Book well.

The Maytals broke out worldwide in 1966 thanks to the song “Bam Bam,” which won Jamaica's first-ever Independence Festival Song Competition, held during the first week of August as the island nation celebrated both independence from Great Britain in 1862 and emancipation in 1834. They would go on to win the coveted title two more times, but “Bam Bam” was a singular song with a message every bit as powerful as Toots' voice. “I want you to know that I am the man," Toots sang. He was young and strong, ready to "fight for the right, not for the wrong." The trajectory of "Bam Bam" would not only transform Toots' life but make waves throughout popular music worldwide.

"Festival in Jamaica is very important to all Jamaicans," the veteran singer stated in a video interview this past summer while promoting his latest entry into the annual competition. "I must tell you that I won three festivals in Jamaica already, which is “Bam Bam,” “Sweet & Dandy” and “Pomp & Pride.” Toots described that first festival competition as a joyous occasion. "Everybody just want to hear a good song that their children can sing," he recalled. "Is like every artist could be a star."

In 2016, on the 50th anniversary of "Bam Bam" winning first place, Toots looked back over the legacy of the tune that made him a star. "I didn’t know what it means but it was a big deal," he told Boomshots. "You in the music business and you want to be on top and you write a good song and you go on this competition and if they like it then it becomes #1." After The Maytals won, the group was in demand not just all over the island, but all over the world. "We start fly out like a bird," he says with a laugh. "Fly over to London."

"Bam Bam" went on to inspire numerous cover versions, starting with Sister Nancy, Yellowman, and Pliers. It would also be sampled in numerous hip hop classics, and interpolated into Lauryn Hill's "Lost Ones." But according to Toots, he did not benefit financially from these endless cover versions. "People keep on singing it over and over and over, and they don’t even pay me a compliment," he told Boomshots. "I haven’t been collecting no money from that song all now."


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“This man don’t trouble no one... but if you trouble this man it will bring a Bam Bam” Original Maytals Classic @tootsmaytalsofficial 🎶 All them a talk, them nuh bad like Niya Fiya Ball ☄️🔥💥 via @tonyspreadlove . 💥💣🔫#Boomshots

A post shared by Word Sound & Power (@boomshots) on Sep 12, 2020 at 8:19am PDT

When Toots began singing in his parents' church, music was not seen as a career prospect, and the profits were slim for Jamaican recording artists in the 1960s. "Those days we get 14 cents for the record to play on the radio," Toots said. "I get three shillings and five shillings for a number one record, which I had 31 number one record in Jamaica... It’s not about money for me. It’s about the quality that Jamaicans need to go back in the festival jamboree... You gotta talk to the children."

On the poignant “54-46 (Was My Number),” Toots recalls the dehumanization of his arrest and 18-month imprisonment at Jamaica's Richmond Farm Correctional Center for what he always insisted was a trumped-up ganja charge just as his music career was taking off. The song's crescendo comes two minutes in when Toots breaks into a scat solo that cannot be translated into any language known to man, delivered with palpable passion that made his message universal. During Toots' ecstatic stage performances he would follow this riff by commanding his band to “Give it to me... one time!” Then the 'd make 'em say Uh!  (Way before Master P!) “Give it to me... two times!” Uh! Uh! And so on and so forth until Toots worked the place into a frenzy.

The Maytals' live show was so explosive that Toots began touring all over the world, opening for rock megastars like The Rolling Stones and The Who. While Bob Marley richly deserved the title King of Reggae, his friend Toots was performing internationally before The Wailers, and remained a force to be reckoned with throughout his life, blazing a trail for generations of reggae artists to follow in his footsteps.

On his Grammy-winning 2004 album True Love, Toots recorded some of his greatest hits with a host of legendary artists, many of whom were also good friends, including Willie Nelson, Mick Jagger, Keith Richards, Bonnie Raitt, Sheryl Crow, and Eric Clapton. His 2006 cover of Radiohead's "Let Down" was a favorite of the band's, who used to play it on their tour bus. Radiohead guitarist Jonny Greenwood called Toots’ version “truly astounding,” according to Easy Star Records Michael Goldwasser.

Toots supported himself and his family by touring all over the world. During a 2013 show in Richmond, Virginia he was singing John Denver's "Take Me Home Country Roads" when a teenager in the crowd threw a vodka bottle at the stage and hit him on the head. He suffered a concussion and had to stop touring for several years. As his first album in a decade, Got To Be Tough was highly anticipated when it was released on Trojan Jamaica label August 28. On the cover the former boxer and lifelong fighter can be seen throwing a punch. Just a day after the album dropped, Toots came down with symptoms similar to COVID 19. Within a few days he was hospitalized where doctors placed him into a medically induced coma from which he never recovered. As his Tidal obituary pointed out, he passed away exactly 33 years after his old friend Peter Tosh died by gunfire.

Songs like "Just Brutal" from the hit different now, with Toots pleading for more love in a world gone wrong. "We were brought here," Toots sings. "Sold out. Victimized brutally. Every time I keep remembering what my grandfather said before he died."

“I’m feeling alright,” Toots said the last time we spoke, while he was still sidelined with stress issues due to the bottle-throwing incident. "I’m feeling alright. I’m feeling alright. I’m feeling just cool because is Jah works. You seet?" I asked him if the song "Bam Bam," was about him—a peaceful man who should not be provoked—or else. "Nooo don't trouble him," Toots said with a laugh. "It’s gonna be double trouble, triple trouble. A lot of trouble."

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