spice-redstripe-sumfest
Skkan Media Entertainment

Red Stripe Turned 'Reggae Sumfest 2017' Into The Best Weekend In Festival History

VIBE was onsite for the 25th anniversary of Jamaica's biggest reggae festival. 

For 25 years, Jamaica's annual Reggae Sumfest festival has been celebrated as the biggest and best weekend for Caribbean-music lovers. Legends like Damian Marley, Vybz Kartel, Bounty Killer, Lady Saw, Beres Hammond, Tony Rebel, Andy Vernon, Frankie Paul, and so on have graced the Sumfest stage in Montego Bay for fans far and near.

This year, VIBE flew down with the good folks at Red Stripe for a full weekend of groovy music, local cuisine, and, of course, all the Jamaican hospitality one could ask for. We started in the heart of the islands, Kingston, which is also home to the Red Stripe brewery. We were treated to a full tour of the facility and a history lesson on the beer's origins. Developed by pioneers Paul H. Geddes and Bill Martindale in 1928, the lager has stood the test of time and remains the brew of choice by locals — and by Jamaica-obsessed reggae fans from all over the world.

Red Stripe is the most historic and connected beverage to reggae culture, so it wouldn't be right if we didn't sample some of the goods. Lucky for us, they had a fresh batch of their new sorrel- and lemon-infused beers, both of which carry subtle undertones of their respective fruity flavors without being overbearing. They are the perfect pairing for local favorites like jerk chicken and braised oxtails. However, Red Stripe fanatics stateside will have to wait a bit longer until the specialty beers are available in the U.S. (we recommend sending some demanding emails to the company to speed the process up).

"Red Stripe is very much a part of the dancehall and reggae scene," says Andrew Anguin, marketing manager for Caribbean imports at Red Stripe. "It's important for us to have a real presence in the culture, deeper than just selling beer. As a native Jamaican, I've seen Sumfest grow into an iconic event that has helped shape festival culture here. We see it as a global platform and hope to take it to other countries in the future."

With his serious passion for the brand, Andrew aims to take Red Stripe and Sumfest to new heights in the years to come. After enjoying several extended dinners (island time) with the cordial brand ambassador, we quickly realized that his strong presence within the company comes from his dedication to spreading Jamaican culture to the world.

From Kingston, we headed out to Ocho Rios for an outdoor excursion that included cliff diving, lazy river tubing, and a much needed visit to Scotchies for some of the best jerk chicken, pork, and grilled kingfish we had on our trip. Things only elevated from there — literally. After an hourlong ride in our trusty Red Stripe shuttle bus, we arrived at the famous GoldenEye airport, where we boarded a single-engine plane for a magnificent guided tour of the lush shorelines and blue waters until we arrived in Montego Bay. Honestly, the ride was a bit nerve-racking, but the views were breathtaking and truly unforgettable.

After settling in at Secrets Hotel and Resort, conveniently located five minutes from the Sumfest festival grounds, it was time to prepare for two long nights of nonstop reggae and dancehall music. And we do mean NONSTOP, because each night, the party starts at 10 p.m. and doesn't end until well after 9 a.m. the next morning. The fans wouldn't have it any other way. With an all-star lineup that included Alkaline, Spice, Mavado, Bounty Killer, Tory Lanez, Tommy Lee Sparta, Mavado, Queen Ifrica, Sean Paul, Sizzla, Beenie Man, Jah Cure, and many more, we did all we could to stay awake for the madness.

Sumfest isn't your average festival. The collective synergy that builds throughout the night makes for a euphoric feeling that takes over your body with each act. We were particularly blown away by Spice and Tommy Lee, who represent for all generations of reggae. Mr. Sparta even blessed VIBE with a wicked freestyle after a little poolside conversation.

With the bass booming from the speakers, we feasted on patties and homemade treats from a variety of local vendors while keeping cool with bucket after bucket of ice-cold Red Stripe. Other acts like Beenie Man and Jah Cure reminded us of why we fell in love with reggae in the first place, with their sets packed with hit after hit. Newer stars like Dexta Dabs and Kybaka Pyramid kept us dutty winding to the uppity dancehall vibes for hours on end.

One thing is for sure: We'll be back next year to do it all over again. As long at the chunes keep churning from the islands and the brews keep flowing, there is nothing that will stop us from becoming Sumfest regulars.
Cheers!

 

@reggaesumfest headliner @tommyleesparta checking in to spread to the VIBES 🇯🇲🔥🔥🔥

A post shared by VibeMagazine (@vibemagazine) on

 

From the Web

More on Vibe

Photo by Tabatha Fireman/Getty Images

J. Cole Reveals Details For 2nd Annual Dreamville Festival

It’s going to be a “legendary” 2020 for Dreamville fans. J. Cole’s second annual Dreamville Festival will return to Raleigh, North Carolina next year, the Grammy-nominated rapper announced on Twitter on Tuesday (Dec. 10).

The 2020 Dreamville Festival goes down on April 4, at Dix Park. The lineup, which features Dreamville artists and more, will be revealed at a later date.

Last year’s Dreamville Festival welcomed 40,000 people, according to The News & Observer. Performers included Ari Lennox, Bas, Earth Gang, SZA, Big Sean, Rapsody, Young Thug, 21 Savage, and 6LACK.

The Dreamville Festival will benefit Cole’s Dreamville Foundation and Dix Park Conservancy. Tickets go on sale Wednesday (Dec. 11) at 12 p.m. EST via dreamville.com.

Besides the festival announcement, Cole celebrated the fifth anniversary of his Forrest Hills Drive album on Monday (Dec. 9). “A day late but. Forest Hills Drive just turnt [sic] 5 years old,” he tweeted. “I feel big big gratitude for the year spent making it and for all the love shown to it. S**t crazy thank you God.”

 

Continue Reading
Getty

Joyner Lucas Blames Juice WRLD’s Death On Rappers Who Glorify Drug Use

Joyner Lucas blames Juice WRLD’s death on fellow rappers who glorify drug use. Lucas tweeted his thoughts about Juice WRLD's passing on Monday (Dec. 9) writing in part, “He was a product of our generation of rappers who glorified drugs and made it cool.”

Lucas added, “[I’m] blaming [ya’ll] n**gaz for this s**t. All that lean and pills n**gaz glorify and talk about. You teaching the kids to do it. Smh you happy now? RIP @JuiceWorlddd. Gone too soon.”

Juice wrld was 21. He was a product of our generation of rappers who glorified drugs and made it cool. Im blaming Yal niggaz for this shit. 🤦🏽‍♂️ all that lean and pills niggaz glorify and talk about. You teaching the kids to do it. Smh you happy now?Rip @JuiceWorlddd. Gone too soon

— Joyner Lucas (@JoynerLucas) December 9, 2019

Lucas also shared a Juice WRLD interview where the Chicago native shares how Future’s music inspired him to start using drugs at 12 years old.

Rip young legend... To my generation, we gotta be accountable for the shit we glorify. Difference between juice & other niggaz is juice wasn’t proud of it. he talked about being ashamed of using. That’s art. I’m not mad at it. I’m mad hip hop for steering him in that direction. pic.twitter.com/MzYCAsCg7a

— Joyner Lucas (@JoynerLucas) December 10, 2019

Juice WRLD, whose birth name was Jarad Anthony Higgins, suffered a seizure upon at Chicago’s Midway airport last Sunday (Dec. 8.). The “Lucid Dreams” rhymer was headed back home to Chicago after working over the Thanksgiving holiday, and celebrating one of the “best birthdays” ever last week.

Although an initial autopsy on the rapper’s body came back inconclusive, Juice WRLD reportedly swallowed several prescription pills as federal agents were confiscating drugs and weapons from the suitcases on the private plane that he was on, along with his entourage and girlfriend. According to the Chicago Tribune, Juice WRLD began convulsing and went into cardiac arrest at the airport. His girlfriend told authorities that he had a “drug problem” and had taken the painkiller Percocet. He was given a Narcam shot, which is administered in the case of an overdose, but pronounced dead at a local hospital.

Authorities found dozens of vacuum-sealed bags of marijuana, six bottles of prescription codeine cough syrup, two 9 mm pistols, a .40-caliber pistol, and ammunition in the bags on the plane. Two of Juice WRLD’s bodyguards were arrested at the scene for misdemeanor weapons and drug possession.

Juice WRLD was open about his battle with addiction to prescription pills and codeine, both in his music and beyond. Over the summer, he promised to get help for his drug habit in a tweet to his girlfriend. In addition to battling his sobriety, the recording artist was mourning the loss of his father who died earlier in the year.

Continue Reading
Allen Berezovsky/Getty Images

Lauren London Pays Homage To Nipsey Hussle In "Forever Stronger" PUMA Campaign

Lauren London is teaming with PUMA as she steps into next chapter in her journey.  London debuted “Forever Stronger” on Tuesday (Dec. 10), a visual campaign paying homage to her late boyfriend, Nipsey Hussle, and his indelible love for Los Angeles.

The 35-year-old actress created the emotional piece, which is described as a “creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA.”

Set around the streets of Los Angeles, London narrates the visual with a poem by Samantha Smith. “We are flowing, we are growing, we are open like the red sea,” reads one passage of the poem. “We walk through with confident uncertainty. We kneel here. We heal here. We open our hearts to the heavens. We use our tears to cleanse our canvas. The fear floods us, the love is electric.”

“Pain is the light,” the poem continues. “Pain is insight. The body hurts, but the spirit grows. The flesh is starving, while wisdom overflows. I got a question only Lord knows: does life break us twice?”

The campaign was directed by Danny Williams (Top Shelf Junior), edited by Matt Tolkin and produced by AJR Films. The musical score comes courtesy of Rance of 1500 or Nothin.'

PUMA previously collaborated with Hussle on capsule collection that was posthumously released in September. The collection sold out within 24 hours.

Watch London’s “Forever Stronger” campaign below.

Continue Reading

Top Stories