Premiere: Tank Lets The Freaky Flag Fly In "When We" Visual

Once you enter the realm of R&B/Soul as an artist, your sex-loving freaky card has to stay valid and Tank, the Baron of The Bedroom, makes sure his is always up to date.

Once you enter the realm of R&B/Soul as an artist, your sex-loving freaky card has to stay valid and Tank, the Baron of The Bedroom, makes sure his is always up to date.

The budding actor of this year's hit BET mini-series The New Edition Story (who played the iconic music executive Jheryl Busby to critical acclaim), returned to his music roots to release the steamy single "When We" off his forthcoming album Savage, that drips of sultriness and desire. "I wanted to be aggressive. Unapologetically aggressive too," Tank says about his eighth studio album. "I just feel like for R&B music, especially my type of R&B, there needs to be some type of statement made. We can’t continue to speak softly in the hallways."

A staunch protector of the R&B genre, the "Maybe I Deserve" singer believes it's time to make some noise and step up the push for more light on his occupation. "In order for [R&B] to get some space we gonna have to move our elbows a little bit and be savages about it." With seven previous solo projects behind him, a successful yet wild run with his band of brothers in R&B trio TGT (featuring Tyrese Gibson and Ginuwine), Tank just wants to create music that can fit in all formats of soul.

"[I wanted] to dedicate a project that's part of all the playlists," he says. "If Gucci is playing, add some Tank as well." The album's vibe is still in the pocket of what he deems his core has always been. "It's a relationship record. That's what my music is based on," Tank reveals. "It's about a woman. R&B has always been truthful because you just had to tell the truth to be heard."

The video for "When We" takes a hardcore, visually stimulating approach to the dream-like sequence of fantasy foreplay that leads to the kind of sex your mind defines as epic. One can imagine what his 14-city Savage Tour will entail, once he hits stages across the country. Starting September 5 in Nashville, Tennessee, Tank will also give local acts in each location the chance to open his show.

"For R&B there aren’t a lot of stages and TV shows and radio bandwidth dedicated to [the genre], so I feel it’s my responsibility to create opportunity for new artists," he says. "Every city I go to, every city, there will be a local opening act. I’m going on Instagram, giving them 60 seconds at #OpenForTankSavageTour and I’m looking. I’m picking them myself, I’m watching all these videos of men, women, groups, dogs, I don’t care who it is. If you barking R&B and I like you, you gonna get on that stage [Laughs]."

So if you are howling that old hound soul, get on IG and shine, because Tank is watching. Now peep the video above.

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Premiere: Varsity P Creates A Genius Marketing Plan On "PRODUCT"

 Varsity P is using his business savvy and artistry to sell his creations. The Brooklyn native has created a type of merchandise that he wants to sell with urgency with the help of his street-smart sensibilities. In the visuals for “PRODUCT,” he’s seen rapping in a home-style studio set up with two beautiful ladies in lingerie bagging USB flasks in small crack files.

In real life, P is selling the USB files for $100 a piece, which include his debut album House Down From The Liquor and other exclusive content. This marketing campaign is titled the 588 Initiative, which pays homage to the building where he resides at in Bushwick, Brooklyn. His goal is to sell 588 copies. Each purchase includes a T-Shirt and tickets to Varsity P’s latest concert.

P’s strategy is reminiscent of the late Nipsey Hussle’s plan in 2013, when he sold 1,000 copies of his mixtape Crenshaw for $100 each. Jay-Z quickly took notice and bought 100 copies of the project. According to Forbes, Nip made $1000,000 off in revenue.

P’s story is about his rough childhood growing up in Brooklyn and still wanting to accomplish his dreams of rap super stardom,  Watch the video for "PRODUCT" above.

 

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VEVO

Premiere: Dana Williams Refuses To Take A Dive Into Toxic Love In Visuals For "Holiday"

Breaking the cycle of a seething love can be liberating as Dana Williams showcases in her creative video for "Holiday."

Directed by Naomi Christie, Williams gleefully parades in a soft pink wonderland after getting over a toxic lover. With production from Alex Da Kid (Rihanna, Skylar Grey), "Holiday" is soft but pulsating thanks to its heavy drums and ethereal harmony. The visuals lock you in as Williams celebrates her freedom in a pink pool that translates into a makeshift temple.

Minimal but alluring, the video's pleasant twist makes the gentle track almost sinister in nature. "Holiday is an expression of self-love and realizing that is it better to be alone than in the company of a turbulent relationship," Williams tells VIBE. 

The singer-songwriter also shared her chemistry with Christie. "When Naomi Christie [the director] found this ethereal pink pool, I knew it was the perfect location for the song," she said. "This is one of my favorite videos because it beautifully reflects the light melody and heavy production with the soft visuals and dark twist at the end."

Williams's voice is jazzy yet classical with an undeniable spirit of Ella Fitzgerald and Billie Holiday. The comparisons are huge but rightfully given. The LA-based singer has brought her bounce of black girl magic to the most gritty rap tunes like Freddie Gibbs' "The Hard" and Boogie's  "Sunroof" and Rejjie Snow's "Room 27." Without being anyone other than herself, Dana's other tracks like "Honey" have been a favorite in the R&B alternative scene as it earned a spot on Spotify's "Fresh Finds" playlist.

Williams' musical DNA also carries a strong sense of self, a trait that's hard to find in a sea of songs about the turn-up (See her tunes "Damage," "Miles For You" and The Lonely One EP to experience this). Her unique place in soul has also aligned her with superstar producer Alex Da Kid and a position with on the KIDinaKORNER/Island Records imprint.

The singer is currently preparing her label debut with "Holiday" being the perfect introduction to those looking for something real.

Check out the visuals for "Holiday" up top.

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Rapper Lil Nas X Visits Music Choice on May 01, 2019 in New York City.
Photo by Roy Rochlin/Getty Images

Lil Nas X Comes Alive In The Night Time With New Single "Panini"

Lil Nas X isn't on the old town road anymore.

The breakout artist behind the chart-topping single "Old Town Road" has followed up with "Panini," which feels like a distant cousin to Travis Scott's tasty hits. Produced by Dot da Genius (Kid Cudi, Kanye West) and Take a Daytrip (Sheck Wes, 6ix9ine), the short but enjoyable track is a solid glimpse of his genre-bending abilities.

The 20-year-old shows off his strong ear with "Panini" being an interpolation of Nirvana's 1991 track, "In Bloom." On Thursday (June 20), the artist took to Twitter to praise Frances Bean Cobain, the daughter of the late Kurt Cobain for her blessing.

panini interpolates parts of nirvana’s “in bloom”. special thank you to frances bean cobain for this!! 🖤

— nope (@LilNasX) June 20, 2019

Nas X is clearly an artist that isn't bound to any musical genre so, it will be interesting to see which different kinds of paths his EP will take. In an interview with Zane Lowe on Beats 1 (still donning his cowboy hat) he expressed his desire to see Drake hop on a remix of the newly released single.

 

"I really want this to happen, I already know it's going to happen [for] Drake to get on the remix of "Panini," he said. When it comes to his upcoming EP 7, the says it's worth something listening very closely to.

"I want you to picture listening to every single thing," he said. "You can't just listen and be on your phone the whole time 'cause you might miss something. It's going to be great, you're going to love it and you're going to relax. Lil Nas X isn't going anywhere anytime soon."

Stream "Panini" here and watch the audio presentation below.

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