Premiere: Matt Monday Activates His Star Power In "You Know Who" Visuals

The Charleston native is ready for his voice to be heard. 

Matt Monday isn't playing around when it comes to pushing his music to the masses. The South Carolina creative has released visuals for "You Know Who," a break from his previously layered videos.

Directed by Monday, the rapper keeps the video simple by allowing viewers to focus on the bars. "As I was planning for this album I realized a lot of the current visuals, and some previous, were kinda dark," Monday tells VIBE. "So I decided to go left with this one and try something fun." The track is produced by Sonny Digital, who will be seen throughout Monday's debut album, Candy Paint Playground. The release will be a longtime coming for the Charleston native as he's learned in the ins and outs of the music industry from hip-hop's elite.

Monday was previously signed to Damon Dash's BluRoc Records, which included a connection to Def Jam. “Even though things didn’t go as planned with BluRoc, I was there for three years and did nothing but learn the business," he said. "I asked questions and kept several notepads full of notes.”

The artist was inspired to create platform of his own called Southern Wealth in Music (S.W.I.M.).  Monday says his debut album will reflect “British stadium rock, old negro spirituals and the bravado of Juvenile, circa 2000” – a combination of his musical interests.

“The first album I ever had was one of Juvenile’s... Soulja Rags. And Soulja Slim’s Soulja 4 Life,” he adds.

Check out "You Know Who" up top.

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Premiere: ALA.NI Enlists Lakeith Stanfield For Wistful 'VanP'

On her new single with actor/rapper Lakeith Stanfield, ALA.NI is fed up with a love interest who won't get their shit together – and she's ready to move on for greener pastures instead of continuing to waste her time.

"Got no patience with this masquerade / I'm not falling till you catch my wave / and there's beauty only steps away / all these silly games you want to play," ALA.NI laments, before Lakeith Stanfield (known for his roles in Get Out and Atlanta) delivers a frustrated, fearful verse about losing something special.

But part of what makes "VanP" special is the instrumental. ALA.NI initially planned for upcoming record ACCA to be an acapella album, so much of the album is made up of human voices. ALA.NI's arrangement is rooted in a moody beatbox by Dave Crowe and supplemented with a bass guitar by Phil Simmonds, lending to a sparse, spacious soundbed that leaves space for ALA.NI's breathy vocals to shine.

"The session took place in LA on a hot summer's day at Stone Throw's studio," ALA.NI told VIBE, referring to the iconic indie label that's been home to acts like Madlib, J Dilla and more. "Super cool. With posters all over the walls of MF DOOM and of course J Dilla...legend!!! So the pressure was on to stand in the home of these hip hop gods."

ACCA is ALA.NI's sophomore album, the follow-up to the Paris-based artist's 2017 debut You & I, and scheduled for a January 24, 2020 release date.

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S-Curve Records

Premiere: Leslie Odom Jr. Provides Easing Mantras On Comeback Single "Under Pressure"

There's a climatic aura surrounding Leslie Odom Jr.'s new single "Under Pressure." Blame the favorable string instruments or the singer's light falsetto. Whatever it is, fans will enjoy the ride to clarity.

Produced by Theron “Neff-U” Feemster and Joseph Abate, the Grammy-winning artist takes a slight pivot from jazz into a traditional R&B format as he sings about the perils that come with success as well as internal strife. The thoughtful single was one of the last songs completed for Odom Jr's new project.

Setting up creative shop in George Lucas' Skywalker Ranch, the album is not only an array of emotions from Odom Jr. but stories that weave together his evolution.

"Under Pressure was one of the last songs we wrote for the record," Odom Jr. tells VIBE about the creation process with executive producers Joseph Abate and Steve Greenberg. "It came together after we’d spent some hours getting to know one another and we were comfortable with each other. Once you’re comfortable you can start asking, 'Ok so, what scares you?'"

The project also warranted emotional reactions from his tribe. "I played the record for my family this past week. My mom and my sister cried. My dad broke down which songs he thought were the “hits.” [Laughs] Writing the music started in such a personal way. Feels appropriate to share it with the people closest to me before we share it with the world. I hope everyone likes it. I really do. But if for some reason “the world” didn’t, I think I could rest knowing that it touched the people who’ve known and held me up the longest."

But "Under Pressure" won't give you anxiety. Throughout the track, Odom Jr.'s voice is complimented well with orchstrated production that includes violins, cellos and deep horns. It's a refreshing feeling only Odom Jr. can deliver.

Known for his iconic time on Hamilton, the award-winning entertainer has released two jazz albums including his self-titled debut album in 2014 and an amazing Christmas album titled Simply Christmas in 2016. Both albums topped Billboard's Jazz Albums chart.

Enjoy "Under Pressure" below.

Credits

Produced by: Theron “Neff-U” Feemster and Joseph Abate Executive producers: Joseph Abate, Leslie Odom Jr. and Steve Greenberg

Violins: Bruce Dukov , Alyssa Park , Charlie Bishara, Jessive Guidero, Lucia Micarelli, Phil Levy, Tammy Hatwan, Sara Parks Violas: Zach Dellinger, Shawn Mann Cello: Jake Braun Horns: Dylan Hart, Steve Becknell, Rob Schaer , Jonah Levy, Steve Suminski, Steve Holtman, Woodwinds: Heather Clark, Julie Burket, Lara Wickes, Stuart Clark, Don Foster, Dan Higgins Background Vocals: Suzanne Waters Orchestrations by: Bill Elliott, Gordon Goodwin

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Courtesy of RCA

Premiere: Next Town Down And 6LACK Make Love Look "Easy" In New Visual

Love looks pretty good on Next Town Down. The R&B group does the dance and then some in their new visuals for "Easy" with 6LACK.

The visuals are simple and sweet as the guys' court their partners with adoring compliments. Comprised of Leon, Malik, Terence, Tre'Von and Chris, the guys met on social media after sharing interests in legends like Boyz II Men and Chris Brown. From there, magic happened on the music and with fans via apps like Musical.ly and YouTube. "Easy" proves this as each vocalist is given their time to shine while flashing their unique style of pop-like R&B.

In a statement to VIBE, Next Town Down gushed about their major-label debut and working with Grammy-nominated crooner 6LACK. “It was insane to work with 6LACK on our first major-label release. We look up to him and his artistry and he really took the record to another level,” they said. The guys signed a deal at RCA, home to other popular acts like Childish Gambino, SZA, Zayn Malik, Miguel and Usher.

“It is our dream to sign at RCA, the home of R&B and of truly legendary artists like Chris Brown and Usher who made us all dream of pursuing careers in music," they said. "We are grateful to the entire RCA team for this enormous opportunity to be a once in a generation R&B group.”

Their "Evolution of Boybands" video helped boost their image with over 20 million views. In addition to big co-signs from "boy band" legends like Ricky Bell, Donnie Wahlberg, and *NSYNC, they're working hard to make their own lane.

 

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jus about ready to take over the damn world

A post shared by NTD (@nexttowndown) on Aug 7, 2019 at 4:34pm PDT

Enjoy the visuals for "Easy" below.

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